Brand Tracker

Welcome to the automated Brand Tracker diaries.

Bosnia and Herzegovina

Brands in the Rhythm of the Sarajevo Festival: Mastercard’s Red Carpet Wide Enough for Everyone

Campaign: The red carpet is wide enough for everyone

Source: https://www.media-marketing.com/tema-dana/brendovi-u-ritmu-festivalskog-sarajeva-mastercardov-crveni-tepih-dovoljno-sirok-za-sve/

Goal: To promote accessibility and inclusivity at the Sarajevo Film Festival

Claim: The red carpet is wide enough for everyone

Media: Digital, OOH, event activation, PR

Summary: Mastercard celebrates twelve years of partnership with the Sarajevo Film Festival, highlighting its evolution and continued commitment. The 'Red Carpet is Wide Enough for Everyone' campaign aims to make the festival more inclusive for diverse voices and stories, offering early ticket access and discounts for Mastercard users. The campaign integrates the iconic red carpet as a symbol of access and connection to local culture and gender equality, promoting the festival as a reason for travel.

Bosnia and Herzegovina

Brands in the rhythm of the festival Sarajevo: Argeta loves Sarajevo Film Festival

Brand: Argeta

Campaign: Argeta loves Sarajevo Film Festival. Love like in the movies.

Source: https://www.media-marketing.com/tema-dana/brendovi-u-ritmu-festivalskog-sarajeva-argeta-voli-sarajevo-film-festival/

Goal: To extend the festival experience beyond the festival days and locations.

Claim: Love like in the movies.

Media: Media communication, digital channels, content creator collaboration

Summary: During the Sarajevo Film Festival, Argeta launched a campaign connecting its brand to the festival through a special packaging and a contest. The campaign 'Argeta loves Sarajevo Film Festival' includes heart-shaped bread visuals and is aimed at enhancing festival experiences in retail outlets, engaging consumers with a prize draw linked to scanning QR codes on the packaging.

brand activation film festival Retail Partnership

Czech Republic

Cinema Days to Offer Tickets for 100 Crowns and Special Formats

Brand: Cinema City

Campaign: Kino Days

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-09/kino-dny-nabidnou-vstupne-za-100-korun-i-specialni-formaty/

Goal: To promote cinema attendance through affordable ticket prices

Claim: Special film screenings for a flat price of 100 CZK

Media: Cinema screenings

Summary: The first nationwide Kino Days will take place on September 19 and 20, featuring select Cinema City screenings for a flat ticket price of 100 CZK. The program will include popular films, new releases, and family-friendly titles, along with special format screenings in 4DX and SuperScreen. Notable films include Spider-Man, Christopher Nolan's Odyssy, Toy Story 5, and a pre-premiere screening of Robert Richardson's film. Complete program details and ticket information are already available.

Cinema film festival special screenings

Italy

After Cannes, Peugeot’s Lion at the Venice Film Festival with Alessandro Borghi and the Peugeot Award

Brand: Peugeot

Campaign: The Lion Takes the Stage

Source: https://brand-news.it/brand/automotive/auto/dopo-cannes-il-leone-di-peugeot-alla-mostra-del-cinema-di-venezia-con-alessandro-borghi-e-il-peugeot-award/

Goal: To support contemporary cinema and recognize outstanding filmmakers

Claim: Peugeot strengthens its commitment to culture and new visions in contemporary cinema

Summary: After featuring at the Cannes Film Festival, Peugeot is participating in the Venice International Film Festival with brand ambassador Alessandro Borghi and the Peugeot Award, which aims to recognize contemporary cinematic talent. This effort is part of their campaign 'The Lion Takes the Stage,' which emphasizes their affinity with cinema and aims to honor originality and emotional strength in filmmaking.

Cinema cultural support film festival Peugeot Award

Portugal

Margarida Corceiro Returns to the Venice International Film Festival with Armani Beauty

Brand: Armani Beauty

Campaign: Margarida Corceiro at the Venice International Film Festival

Source: https://www.imagensdemarca.pt/artigo/margarida-corceiro-regressa-ao-festival-internacional-de-cinema-de-veneza-com-armani-beauty/

Goal: To promote Armani Beauty's products through the presence of ambassador Margarida Corceiro at a prestigious film festival.

Media: Event sponsorship, red carpet appearances

Summary: Portuguese actress Margarida Corceiro returns to the Venice International Film Festival as an ambassador for Armani Beauty, marking her debut in cinema. She will be showcasing the brand's newest makeup collection on the red carpet, further strengthening the brand's long-standing association with the event.

beauty brand celebrity appearance film festival makeup

Bosnia and Herzegovina

Mastercard at the Sarajevo Film Festival: Eleven Years of Partnership Bringing Priceless Experiences

Brand: Mastercard

Campaign: Sarajevo Film Festival Partnership

Source: https://www.media-marketing.com/tema-dana/dok-region-odmara-sarajevo-zivi-punim-advertising-plucima-5/

Goal: To provide unique and invaluable experiences for Mastercard users at the Sarajevo Film Festival and promote gender equality in the film industry.

Claim: The red carpet is wide enough for everyone.

Media: Social media, online platforms

Summary: Mastercard has been the exclusive sponsor of the Sarajevo Film Festival for eleven consecutive years, aiming to offer unique experiences for card users. The campaign emphasizes equality and inclusion, featuring benefits for tourists and enhanced ticket purchasing options while also promoting gender equality and community engagement. This year, Mastercard introduced a global dimension by connecting the festival to its Priceless platform, allowing film lovers to participate as VIP guests. The campaign also included numerous local business partnerships and experiences, contributing to a rich cultural immersion.

community engagement film festival gender equality sponsorship

Bosnia and Herzegovina

The Dok region is resting, Sarajevo is living with full advertising lungs!

Brand: L’Oréal Paris

Campaign: Sarajevo Film Festival Participation

Source: https://www.media-marketing.com/tema-dana/dok-region-odmara-sarajevo-zivi-punim-advertising-plucima-6/

Goal: Inspire and encourage women to believe in themselves

Claim: Because I'm Worth It

Media: Social media, digital platforms

Summary: L'Oréal Paris demonstrated its commitment to beauty, glamour, and social values at the Sarajevo Film Festival, showcasing its mission to inspire women. The brand screened a documentary about Ilon Specht, whose iconic slogan became a feminist manifesto. Highlights included a glamorous gala evening and a beauty pavilion featuring makeup trends, all aimed at promoting self-confidence among women.

beauty film festival women empowerment

Bosnia and Herzegovina

The Dok Region Relaxes, Sarajevo Lives Full of Advertising

Brand: Poli

Campaign: Poli Crazy for Film

Source: https://www.media-marketing.com/tema-dana/dok-region-odmara-sarajevo-zivi-punim-advertising-plucima-7/

Goal: Connect with the audience through shared values of joy, community, and enjoyment of life.

Claim: Poli Crazy for Film

Media: billboards, outdoor advertising

Summary: During the Sarajevo Film Festival, the brand Poli enhanced the event atmosphere with its campaign 'Poli Crazy for Film', promoting joy and community. The campaign included colorful billboards around the city and a special breakfast event for film crews, thereby reinforcing Poli's image as a brand that is present during special moments. The initiative successfully showcased Poli's connection to film culture, emphasizing that everyone can make their own version of a Poli sandwich.

community engagement film festival outdoor advertising