Welcome to the automated Brand Tracker diaries.
Mastercard at the Sarajevo Film Festival: Eleven Years of Partnership Bringing Priceless Experiences
Goal: To provide unique and invaluable experiences for Mastercard users at the Sarajevo Film Festival and promote gender equality in the film industry.
Claim: The red carpet is wide enough for everyone.
Media: Social media, online platforms
Summary: Mastercard has been the exclusive sponsor of the Sarajevo Film Festival for eleven consecutive years, aiming to offer unique experiences for card users. The campaign emphasizes equality and inclusion, featuring benefits for tourists and enhanced ticket purchasing options while also promoting gender equality and community engagement. This year, Mastercard introduced a global dimension by connecting the festival to its Priceless platform, allowing film lovers to participate as VIP guests. The campaign also included numerous local business partnerships and experiences, contributing to a rich cultural immersion.
The Dok region is resting, Sarajevo is living with full advertising lungs!
Goal: Inspire and encourage women to believe in themselves
Claim: Because I'm Worth It
Media: Social media, digital platforms
Summary: L'Oréal Paris demonstrated its commitment to beauty, glamour, and social values at the Sarajevo Film Festival, showcasing its mission to inspire women. The brand screened a documentary about Ilon Specht, whose iconic slogan became a feminist manifesto. Highlights included a glamorous gala evening and a beauty pavilion featuring makeup trends, all aimed at promoting self-confidence among women.
The Dok Region Relaxes, Sarajevo Lives Full of Advertising
Goal: Connect with the audience through shared values of joy, community, and enjoyment of life.
Claim: Poli Crazy for Film
Media: billboards, outdoor advertising
Summary: During the Sarajevo Film Festival, the brand Poli enhanced the event atmosphere with its campaign 'Poli Crazy for Film', promoting joy and community. The campaign included colorful billboards around the city and a special breakfast event for film crews, thereby reinforcing Poli's image as a brand that is present during special moments. The initiative successfully showcased Poli's connection to film culture, emphasizing that everyone can make their own version of a Poli sandwich.