Welcome to the automated Brand Tracker diaries.
E.l.f. Cosmetics returns to metaverse on avatar-based gaming platform
Goal: Increase awareness and purchase intent
Media: Zepeto
Summary: E.l.f. Cosmetics is enhancing its digital presence by launching the 'Express you e.l.f.' campaign on the avatar-based gaming platform Zepeto. The campaign targets predominantly Gen Z female users, allowing them to try on makeup and accessories from the brand's Power Grip line, promoting discovery, empowerment, and self-expression in virtual environments.
Margarida Corceiro Returns to the Venice International Film Festival with Armani Beauty
Goal: To promote Armani Beauty's products through the presence of ambassador Margarida Corceiro at a prestigious film festival.
Media: Event sponsorship, red carpet appearances
Summary: Portuguese actress Margarida Corceiro returns to the Venice International Film Festival as an ambassador for Armani Beauty, marking her debut in cinema. She will be showcasing the brand's newest makeup collection on the red carpet, further strengthening the brand's long-standing association with the event.
