Welcome to the automated Brand Tracker diaries.
Phantom Billstickers sends diver plunging through billboard for Whalefall film release
Goal: To create an engaging and memorable outdoor installation for the film release
Claim: Hold your breath
Media: Outdoor installation
Summary: To promote the release of the survival thriller Whalefall, Phantom Billstickers created a striking 3D installation featuring a diver breaking through billboards, designed to captivate audiences and reflect the film's themes of entrapment.
The medium from the beginning to the end: JCDecaux reinforces positioning and launches awards in Portugal
Goal: To enhance visibility and demonstrate the value of outdoor advertising throughout the communication process.
Claim: The medium from the beginning to the end
Summary: JCDecaux is launching a new strategic campaign in Portugal to reinforce its role as a partner for brands throughout all communication phases, alongside the upcoming JCDecaux Awards in March 2027. The campaign, developed with agency Judas, emphasizes JCDecaux's ability to assist brands from strategy definition to performance analysis, reflecting their experience over 54 years in the market.
Love & Green Protects What Matters Most
Source: https://www.cbnews.fr/marques/love-green-protege-ce-qui-compte-vraiment
Goal: To promote the new feminine hygiene product line and communicate the concept of Safe Care.
Claim: Love & Green protects what you hold most dear
Media: Urban displays, social media, in-store promotions
Summary: Love & Green has launched a new campaign for its feminine hygiene line in collaboration with agency BIG Success, emphasizing the importance of self-care and protection through their 100% naturally sourced products. This marks the first outdoor advertising campaign specifically for this product range and will run from September 30 to October 6 in Paris, supported by social media and in-store promotions.
JCDecaux Marks Sustainability Week with Recycled Paper and 100 Digital Screens from SPV
Goal: To promote sustainable advertising practices
Claim: Printed on Recycled Paper
Media: Outdoor posters, digital displays
Summary: JCDecaux is celebrating Sustainability Week with an initiative that includes the use of 100% recycled paper for all national outdoor campaigns from September 23 to 29, coinciding with the National Sustainability Day on September 25. This year, the initiative features 100 digital screens across the country to amplify messages of recycling and responsible consumption, while showcasing various brands' commitment to sustainability. The project aims to reduce environmental impact and promote circular economy practices.
JCDecaux France awarded with three CB News awards in 2026
Goal: To generate excitement and engagement for Céline Dion's return to the stage.
Claim: Transforming public space into the main stage of a global event.
Media: Outdoor advertising
Summary: JCDecaux France received three awards from CB News in 2026, including Best Special Communication Action for their campaign dedicated to Céline Dion's return, which involved displaying handwritten song lyrics on urban furniture across 130 locations, resulting in significant media impressions and engagement. The campaign exemplified their commitment to brandformance and innovative advertising.
Spider-Man Takes Over Mall of Tripla and Pasila Station: A New International-Level Advertising Solution is First of its Kind in Finland
Goal: To create a standout promotional experience for the release of the Spider-Man movie.
Claim: Unforgettable visibility and engagement.
Media: Static outdoor advertising, visual displays, digital screens
Summary: Mall of Tripla launched a unique static outdoor advertising solution called Tripla Takeover, providing extensive visibility for brands in Finland's busiest shopping center and transportation hub. The campaign, surrounding the new Spider-Man movie 'Brand New Day', featured large-scale visuals and interactive displays, capturing significant attention with a reported 75% overall awareness among viewers. The campaign effectively resonated with its target audience, generating positive responses and increased interest in the film.
Elgiganten Takes a Stand on Everyday Issues of Swedes
Goal: To address everyday problems faced by consumers during the political campaign season.
Claim: We take size seriously and No one should have to share a charger.
Media: Outdoor posters
Summary: Elgiganten launched an outdoor campaign featuring its own election posters that replace political leaders with products like chargers, headphones, and TVs. The campaign aims to lighten the political atmosphere while positioning the brand as a solution provider for everyday issues faced by consumers, emphasizing their role in Swedish daily life.
Stella Artois and Häagen-Dazs Turned Billboards into Public Flirting
Goal: To engage in a playful brand dialogue through outdoor advertising
Claim: Are you asking us out?
Media: Billboards, OOH trucks
Summary: Stella Artois and Häagen-Dazs engaged in a creative outdoor advertising exchange in Toronto, utilizing playful wordplay on the phrase 'grab a pint' to spark a conversation between the brands. Häagen-Dazs initiated the dialogue with a billboard, to which Stella Artois responded with a clever question. The interaction continued with Häagen-Dazs sending a mobile OOH truck to reply. This spontaneous exchange highlighted the potential for brands to interact in a public space without prior coordination.
Boxes Placed in the City in Ikea’s Storage Campaign
Source: https://www.resume.se/marknadsforing/kampanj/ikea-avslojar-hemligheten-bakom-ett-stadat-hem/
Goal: Highlight storage solutions
Claim: Both sides of the story
Media: Outdoor advertising, social media
Summary: Ikea focuses on its storage solution 'Samla' in an outdoor campaign by Åkestam Holst. The campaign features billboards that present a decluttered home on the front and reveal the secret of hidden belongings in boxes on the back. The aim is to show both sides of living with clutter, emphasizing Ikea's understanding of real life.
Spotify Found a New Place for Playlists
Source: https://www.media-marketing.com/vijesti/spotify-je-pronasao-novo-mjesto-za-playliste/
Goal: To highlight user-created playlists in public spaces
Media: Billboards, posters
Summary: Spotify's new outdoor campaign, 'Playlist It', developed by Uncommon New York, showcases actual user-generated playlist titles on billboards and posters across major cities like New York, Los Angeles, and Miami. The campaign creatively utilizes users' playlist names to connect with the local context, turning private expressions into public conversations. The initiative aims to reflect how younger audiences use playlists as a form of self-expression.
Netflix Transforms Outdoor into a 30 Meter High House (with Actor Living Inside) to Advertise…
Goal: To promote the movie by creating real-life engagement with its central theme.
Media: Outdoor advertising, social media
Summary: Netflix launched a unique outdoor activation for its new sci-fi thriller 'A Última Casa' by suspending a structure resembling a house 30 meters high in Los Angeles, where an actor lived for three days, engaging with passersby while embodying the film's theme of confinement. This unconventional approach transformed traditional advertising space into an immersive part of the movie's narrative, generating social media buzz and extending the campaign's reach.
If We Chose Our Vacation Based on TikTok, We Would Go to Veli Lošinj This Year
Goal: Promote the film through immersive experience
Media: outdoor advertising
Summary: Netflix created a living room scene as a promotional setup for the film 'The Last House on Sunset Boulevard', turning traditional outdoor advertising into a film scene to engage the audience.
Hitrice – Marketing Magazine
Source: https://www.marketingmagazin.si/aktualno/novice/11896/hitrice/novice
Goal: Promote a film
Media: Outdoor advertising
Summary: Netflix created a living room set as part of the promotion for the film 'The Last House on Sunset Boulevard,' transforming traditional outdoor advertising into a scene from the movie.
Darja Teržan: ‘I believe that marketing is a key driving force in companies’
Goal: Promote the film
Media: Traditional outdoor advertising
Summary: Netflix promoted the film 'The Last House on Sunset Boulevard' by creating a living room scene with a live occupant, transforming traditional outdoor advertising into a scene from the movie.
Reinforced Imago Ogilvy – Marketing Magazine
Source: https://www.marketingmagazin.si/aktualno/premmiki/11894/okrepljen-imago-ogilvy/novice
Goal: Promote the movie
Media: Classical outdoor advertising
Summary: Netflix set up a living room with a real occupant to promote the film 'The Last House on Sunset Boulevard' and transformed conventional outdoor advertising into a scene from the movie.
Madwise from Digital to OOH
Source: https://www.marketingmagazin.si/opazeno/opazili-smo/11897/madwise-iz-digitala-v-ooh/novice
Goal: promote the film
Media: outdoor advertising
Summary: Netflix created a living room set piece with an actor to promote the film The Last House on Sunset Boulevard, transforming traditional outdoor advertising into a scene from the movie.
Netflix Locked a Person in an ‘Ad’ for Three Days
Goal: Promote the film
Media: Outdoor advertising
Summary: Netflix created a living room with a resident to promote the film 'The Last House on Sunset Boulevard', transforming conventional outdoor advertising into a scene from the film.
Bord Gáis Energy Goes Big on OOH to Mark 50th Anniversary
Source: https://www.adworld.ie/2026/08/07/bord-gais-energy-goes-big-on-ooh-to-mark-50th-anniversary/
Goal: To celebrate the company's 50-year history and connect with audiences in a meaningful way
Claim: Proud past. Powerful future
Media: Out-of-home (OOH), airport takeovers, large-scale projections
Summary: Bord Gáis Energy celebrated its 50th anniversary with a major out-of-home campaign featuring airport takeovers and city centre projections in Dublin and Cork. Developed by Talon in collaboration with PHD and others, the campaign aims to honor the company's history while looking ahead to the future of energy in Ireland. Highlights include bespoke takeovers at airports and large-scale light projections on landmarks.
Out Look: Belfast in Full Fleadh
Source: https://www.adworld.ie/2026/08/07/out-look-belfast-in-full-fleadh/
Goal: To promote the Fleadh Cheoil event and attract visitors to Belfast.
Claim: This is our time; Small City. Big Heart.; Come for the music. Stay for the craic!
Media: Out of Home, Digital formats, Bus wraps, 6 Sheets, Metropoles, Aircoach MegaRears, Digital Bridges
Summary: Belfast is hosting the Fleadh Cheoil na hÉireann for the first time, anticipating 800,000 visitors over eight days filled with concerts and cultural activities. Marketing efforts by PML Group NI and agencies like Ardmore Advertising and Mammoth have utilized various outdoor media channels to promote the event and encourage visitors from the Republic of Ireland. The campaign emphasizes civic pride and aims to convert interest in the event into travel to Belfast.
Busch Found Advertising Space on the Fields Where Its Beer Comes From
Goal: Promote Farmer's Pack and support local farmers
Claim: Baleboards are shaped like beer cans
Media: Out-of-home advertising
Summary: Busch Canada has launched a unique advertising campaign called Baleboards, placing large hay bales designed to look like beer cans along roads in Saskatchewan, where barley for their beer is grown. This campaign not only promotes their limited edition Farmer's Pack but also compensates farmers for the advertising space, highlighting the connection between local agriculture and their products. The initiative has received positive farmer feedback, leading to plans for similar campaigns in the future, potentially using various farm structures for advertising.
Publsh Group puts attention at the centre of its first brand campaign
Source: https://campaignme.com/publsh-group-puts-attention-at-the-centre-of-its-first-brand-campaign/
Goal: To challenge conventional outdoor advertising and demonstrate that impactful creative can be subtle.
Claim: YOU LOOKED
Media: Billboard, social media (Instagram)
Summary: Publsh Group launched its inaugural brand campaign on Dubai’s Sheikh Zayed Road with a billboard featuring the message 'YOU LOOKED.' The campaign aimed to challenge traditional outdoor advertising norms, asserting that effective marketing does not require loud messaging. It was developed in-house and featured a social media rollout that built anticipation before the billboard reveal, targeting CMOs and a wider audience through curiosity-driven content.
How to Create a Memorable Poster? Bauer Offers a Free Online Course
Goal: To provide knowledge for developing effective OOH advertising ideas.
Media: Online education platform
Summary: Bauer Media Outdoor has launched a free online course called Powerful Posters University, aimed at individuals with less than three years of experience in advertising and media. The course serves as a practical introduction to creating memorable and effective out-of-home (OOH) campaigns, covering good poster design principles and the science behind brand memory. It also emphasizes inclusive media planning and encourages brands to think beyond traditional advertising formats. The content is presented by industry experts, and the course is available for free online.
Paddy Power Turns Dublin Wheel Clamps Into Ads for Comedy Festival
Goal: Generate buzz and attendance for the Comedy Festival
Claim: Swap a grim surprise for a good laugh
Media: Outdoor advertising, social media
Summary: Paddy Power launched a humorous campaign by turning wheel clamps into advertising for the Paddy Power Comedy Festival in Dublin. The outdoor activation involved stenciled yellow clamps with funny messages aimed at clamped motorists. People who spotted the ads received free tickets to the festival, which featured a lineup of well-known comedians. The initiative aimed to uplift spirits and create a connection with the audience.
Outdoor Advertising: Coca-Cola and ‘The Odyssey’ Open New OOH Location with Verkehrsbüro XXL
Goal: To launch a new OOH advertising location
Media: OOH
Summary: Coca-Cola has inaugurated a new out-of-home advertising location called 'The Odyssey' in collaboration with Verkehrsbüro XXL. This initiative aims to enhance Coca-Cola's visibility and engagement in the outdoor advertising landscape.
The Dok Region Relaxes, Sarajevo Lives Full of Advertising
.jpg){kind=link}
.jpg){kind=link}
Goal: Connect with the audience through shared values of joy, community, and enjoyment of life.
Claim: Poli Crazy for Film
Media: billboards, outdoor advertising
Summary: During the Sarajevo Film Festival, the brand Poli enhanced the event atmosphere with its campaign 'Poli Crazy for Film', promoting joy and community. The campaign included colorful billboards around the city and a special breakfast event for film crews, thereby reinforcing Poli's image as a brand that is present during special moments. The initiative successfully showcased Poli's connection to film culture, emphasizing that everyone can make their own version of a Poli sandwich.