Campaign Diaries
BGE again backs Virgin’s home series
Source: https://marketing.ie/bge-again-backs-virgins-home-series/
Goal: Help Irish homeowners understand retrofit and energy upgrades
Media: Virgin Media One, Virgin Media Play
Summary: Bord Gáis Energy has renewed its sponsorship of Virgin Media Television's 'Help Me Buy a Home' series, which aims to educate Irish homeowners about retrofit options and energy upgrades. Valerie Hand, BGE's retrofit specialist, will participate in the series to provide advice on maximizing energy efficiency. The series premieres on September 20th.
Campaign Diaries
No Brand Diaries found.
Bord Gáis Energy Renews GAA Hurling Sponsorship With Expanded Sustainability Role
Goal: To become the Official Energy Sustainability Partner of the GAA and Croke Park and promote sustainability.
Claim: Supporting a more sustainable future for the GAA and its communities.
Summary: Bord Gáis Energy has renewed its 17-year sponsorship of the GAA All-Ireland Senior Hurling Championship, expanding its role to become the Official Energy Sustainability Partner. The partnership aims to enhance energy efficiency at Croke Park and across the GAA community through renewable energy solutions, including discounted solar panel installations for clubs and a new energy management system for better energy monitoring.
Campaign Diaries
No Brand Diaries found.
Bord Gáis Energy Goes Big on OOH to Mark 50th Anniversary
Source: https://www.adworld.ie/2026/08/07/bord-gais-energy-goes-big-on-ooh-to-mark-50th-anniversary/
Goal: To celebrate the company's 50-year history and connect with audiences in a meaningful way
Claim: Proud past. Powerful future
Media: Out-of-home (OOH), airport takeovers, large-scale projections
Summary: Bord Gáis Energy celebrated its 50th anniversary with a major out-of-home campaign featuring airport takeovers and city centre projections in Dublin and Cork. Developed by Talon in collaboration with PHD and others, the campaign aims to honor the company's history while looking ahead to the future of energy in Ireland. Highlights include bespoke takeovers at airports and large-scale light projections on landmarks.
Campaign Diaries
No Brand Diaries found.
