Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Light of Tapada: Galp and ISA make wine with grapes grown under solar panels

Brand: Galp

Campaign: Luz da Tapada

Source: https://www.imagensdemarca.pt/artigo/luz-da-tapada-galp-e-isa-fazem-vinho-feito-com-uvas-cultivadas-sob-paineis-solares/

Goal: To combine agricultural production with renewable energy

Claim: First Portuguese wine produced from grapes grown under agrovoltaic panels

Summary: The 'Luz da Tapada' is a wine resulting from a pilot project in Lisbon that combines agricultural production with renewable energy. Developed by Galp and the Instituto Superior de Agronomia (ISA), it is identified as the first Portuguese wine produced from grapes cultivated under an agrovoltaic installation. The project aims to utilize the same land for food production and solar energy generation, assessing the benefits of this method in grape cultivation.

Netherlands

Vandebron Brings Creation In-House and Launches First Campaign

Brand: Vandebron

Campaign: First Campaign Launch

Source: https://www.adformatie.nl/creatie/campagnes/vandebron-haalt-creatie-in-huis-en-lanceert-eerste-campagne

Goal: To promote renewable energy solutions

Summary: Vandebron has brought creation in-house and launched its first campaign aimed at promoting its renewable energy offerings. The initiative marks a significant step in the brand's marketing strategy.

brand campaign renewable energy

New Zealand

Snowplanet and Sunergise launch new billboard campaign

Brand: Snowplanet

Campaign: Now with solar powder

Source: https://stoppress.co.nz/campaigns/snowplanet-and-sunergise-launch-new-billboard-campaign/

Goal: Encourage businesses to consider onsite solar for energy cost reduction and sustainability

Claim: Now with solar powder

Media: Billboards

Summary: Snowplanet and Sunergise have launched a billboard campaign promoting their renewable energy partnership, emphasizing the role of solar energy in maintaining skiable slopes year-round. Positioned to attract the attention of commuters in Auckland, the campaign highlights a 1.05-megawatt solar installation that significantly reduces Snowplanet's reliance on grid electricity and operational costs, aiming to inspire other businesses to adopt solar solutions.

renewable energy sustainability

Sweden

Green Power highlights the importance of energy security in Sweden

Brand: Green Power

Campaign: Renewable energy makes Sweden safer

Source: https://www.resume.se/marknadsforing/kampanj/green-power-kopplar-ihop-energi-och-sakerhet/

Goal: Increase knowledge about the link between energy, security, and electrification

Claim: Renewable energy makes Sweden safer

Media: Tiktok, Linkedin, Altinget, Swedish news sites

Summary: Green Power is focusing on Sweden's energy supply through a digital campaign titled 'Renewable Energy Makes Sweden Safer'. The campaign aims to demonstrate how wind power, solar power, energy storage, and electrification can contribute to a robust energy system and reduce dependence on imported fossil fuels. It highlights the importance of energy independence amidst global uncertainties.

electrification energy security renewable energy Sweden

Ireland

Bord Gáis Energy Renews GAA Hurling Sponsorship With Expanded Sustainability Role

Brand: Bord Gáis Energy

Campaign: GAA Hurling Sponsorship Renewal

Source: https://www.adworld.ie/2026/08/14/bord-gais-energy-renews-gaa-hurling-sponsorship-with-expanded-sustainability-role/

Goal: To become the Official Energy Sustainability Partner of the GAA and Croke Park and promote sustainability.

Claim: Supporting a more sustainable future for the GAA and its communities.

Summary: Bord Gáis Energy has renewed its 17-year sponsorship of the GAA All-Ireland Senior Hurling Championship, expanding its role to become the Official Energy Sustainability Partner. The partnership aims to enhance energy efficiency at Croke Park and across the GAA community through renewable energy solutions, including discounted solar panel installations for clubs and a new energy management system for better energy monitoring.

renewable energy sports sponsorship sustainability

Portugal

Sogrape Reduces Emissions and Water Consumption and Accelerates Energy Transition

Brand: Sogrape

Campaign: Seed the Future

Source: https://www.imagensdemarca.pt/artigo/sogrape-reduz-emissoes-e-consumo-de-agua-e-acelera-transicao-energetica/

Goal: Reduce greenhouse gas emissions and improve sustainable resource management

Summary: Sogrape has reduced greenhouse gas emissions and water consumption while enhancing the use of renewable energy in its operations during 2025. The company has achieved a 13.2% reduction in emissions in Portugal and an 11.6% reduction in Spain. It also reports that 66.6% of the electricity consumed in Portugal was from renewable sources, and its water usage decreased by 40.5% per bottle due to investments in technology. The company is focused on innovation with 38 R&D projects and collaboration with over 200 entities to develop solutions for a more resilient wine sector, while also supporting social impact projects.

innovation renewable energy sustainability