Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Land O’Lakes CMO Reveals How To Sell Cultural Moments Fit For a Farm Co-op

Campaign: Rooted in Tomorrow

Source: https://www.adweek.com/brand-marketing/land-olakes-cmo-reveals-how-to-sell-cultural-moments-fit-for-a-farm-co-op/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=10

Goal: Create a cohesive brand narrative across diverse business interests.

Summary: Land O’Lakes CMO Heather Malenshek discusses the company's diverse agricultural footprint beyond its well-known dairy products. During a session at ADWEEK's Brandweek event, she highlights the challenge of marketing a brand with varied interests and outlines the creation of the 'Rooted in Tomorrow' platform aimed at telling a cohesive story that connects different audiences across the cooperative.

Slovenia

Teja Kampuš in a New Role Within the BESTSELLER Group

Brand: NLB Agro

Campaign: Customized Financing Offer for Farms

Source: https://www.marketingmagazin.si/aktualno/premmiki/12123/teja-kampus-v-novi-vlogi-znotraj-skupine-bestseller/novice

Goal: To support the growth and development of farms through tailored financing

Summary: NLB Agro has prepared a customized financing offer aimed at supporting the growth and development of various farms, with individual attention given to each project campaign and its execution. This initiative is developed in collaboration with the agency Luna TBWA.

agriculture campaign financing

Slovenia

Lučka Fabijan Takes Over as Art Director at DROM Agency

Brand: NLB Agro

Campaign: Product Campaign for Customized Financing

Source: https://www.marketingmagazin.si/aktualno/premmiki/12146/lucka-fabijan-v-drom-agency-prevzema-vlogo-umetniske-direktorice/novice

Goal: To support the growth and development of farms

Summary: NLB Agro focuses on the growth and development of every farm through customized financing offers and individual treatment, with the product campaign and its execution prepared by Luna TBWA.

agriculture financing marketing

Slovenia

The New Architecture of Visibility: How AI is Changing the Rules of Search

Brand: NLB Agro

Campaign: Product Campaign

Source: https://www.marketingmagazin.si/aktualno/mmarketing/12159/nova-arhitektura-vidnosti-kako-ui-spreminja-pravila-iskanja/novice

Goal: To cater to the growth and development needs of farms

Summary: NLB Agro has developed a tailored financing offer and individual approach to support the growth and development of every farm, facilitated through a product campaign created by the agency Luna TBWA.

agriculture financing marketing

Slovenia

On the Day of Chewing Gum: Advertisements that Stick in Our Memory

Brand: NLB Agro

Campaign: Customized Financing for Farms

Source: https://www.marketingmagazin.si/aktualno/mmarketing/12162/ob-dnevu-zvecilnih-gumijev-oglasi-ki-so-se-nam-prilepili-v-spomin/novice

Goal: To support the growth and development of farms

Summary: NLB Agro has tailored financing options and individual approaches to support the growth and development of every farm, with product campaign execution prepared by the agency Luna TBWA.

agriculture finance

Slovenia

Vid Pavlica from Telekom Slovenia to PIRNAR Global – Marketing Magazine

Brand: NLB Agro

Campaign: Customized financing offer for agriculture

Source: https://www.marketingmagazin.si/aktualno/premmiki/12160/vid-pavlica-iz-telekoma-slovenije-v-pirnar-global/novice

Goal: To support the growth and development of each farm

Summary: NLB Agro has prepared a customized financing offer and individual treatment to support the growth and development of every farm, and the campaign was executed by the agency Luna TBWA.

agriculture customization financing growth

Slovenia

Does this article title ‘striggled’ you?

Brand: NLB Agro

Campaign: null

Source: https://www.marketingmagazin.si/aktualno/novice/12161/ta-clanek-bazira-na-nasih-opazanjih-vas-je-ze-naslov-striggiral/novice

Goal: To support the growth and development of each farm

Summary: NLB Agro launched a tailored financing offer and individual treatment to support the growth and development of each farm, with the campaign executed by agency Luna TBWA.

agriculture financing

Slovenia

What have you already told ChatGPT about your subscriber?

Brand: NLB Agro

Campaign: Customized Financing Offer

Source: https://www.marketingmagazin.si/ai-tech/ai/12095/kaj-vse-ste-chatgpt-ju-ze-povedali-o-svojem-narocniku/novice

Goal: To support the growth and development of each farm with tailored financial solutions

Summary: NLB Agro, through agency Luna \ TBWA, has prepared a customized financing offer and individual treatment to support the growth and development of each farm as part of a product campaign.

agriculture campaign finance

Slovenia

They are hiring RAAC cars, NLB, Incom, megabon.eu, Seven Chilies AI, Sensilab and others – Marketing Magazine

Brand: NLB Agro

Campaign: Customized financing offer for agriculture

Source: https://www.marketingmagazin.si/dmt/delovna-mesta-tedna/12168/zaposlujejo-raac-avtomobili-nlb-incom-megaboneu-seven-chilies-ai-sensilab-in-drugi/novice

Goal: To support the growth and development of each farm

Summary: NLB Agro has developed a customized financing offer along with individual attention to support the growth and development of each farm, executed by the agency Luna TBWA.

agriculture customized offer financing

Slovenia

Events are Today’s Content Generators – Marketing Magazine

Brand: NLB Agro

Campaign: Product Campaign

Source: https://www.marketingmagazin.si/aktualno/novice/12153/dogodki-so-danes-generatorji-vsebin/novice

Goal: Support the growth and development of farms

Summary: NLB Agro has developed a customized financing offer and individual approach to support the growth and development of each farm, along with a product campaign, which was executed by the agency Luna TBWA.

agriculture financing

Slovenia

Marketing Directors in Our Country Have Been in Position for About Six Years, While Terms Are Shorter in the USA

Brand: NLB Agro

Campaign: Product Campaign

Source: https://www.marketingmagazin.si/aktualno/mmarketing/12173/sefi-ce-marketinga-pri-nas-na-polozajih-priblizno-sest-let-v-zda-mandati-vse-krajsi/novice

Goal: Support the growth and development of farms

Summary: NLB Agro has developed a tailored financing offer and individual approach to support the growth and development of each farm through a product campaign prepared by the agency Luna TBWA.

agriculture financing marketing

Slovenia

Naval in the domain .si: Over 12,000 new registrations in 24 hours

Brand: NLB Agro

Campaign: Product Campaign for Farmers

Source: https://www.marketingmagazin.si/ai-tech/tech/12174/naval-na-domene-si-v-24-urah-vec-kot-12000-novih-registracij/novice

Goal: To provide tailored financing solutions for the growth of farms

Summary: NLB Agro has launched a product campaign to support the growth and development of farms by offering tailored financing solutions and personalized assistance, developed by the agency Luna TBWA.

agriculture financing marketing

Slovenia

NLB Agro with a Customized Offer for Every Farm

Brand: NLB Agro

Campaign: Customized Financing Offer

Source: https://www.marketingmagazin.si/opazeno/novi-oglasi/12172/nlb-agro-s-prilagojeno-ponudbo-za-vsako-kmetijo/novice

Goal: To ensure growth and development for each farm

Summary: NLB Agro offers a customized financing package and individual support tailored to the growth and development of each farm, with the campaign execution prepared by Luna TBWA.

agriculture financing

Uruguay

AI Solutions Applied to Education, Agriculture, Health, and More (AI for Good Lab)

Brand: Microsoft

Campaign: AI for Good Lab

Source: https://infonegocios.biz/y-ademas/soluciones-de-ia-aplicadas-a-educacion-agro-salud-y-mas-laboratorio-de-ia-para-el-bien

Goal: To apply artificial intelligence to public interest challenges

Summary: On October 5, the AI for Good Lab will showcase its first solutions applied to the public sector. This initiative, driven by Microsoft and the Uruguayan government, aims to leverage artificial intelligence for specific public challenges. After six months of work, the initial results will be presented at the event 'AI for Good: from Idea to Application,' which will gather authorities, specialists, and representatives from the involved institutions. The program focused on ensuring that technical capacity and knowledge remain within organizations after project completion.

agriculture artificial intelligence education health public sector

Portugal

Light of Tapada: Galp and ISA make wine with grapes grown under solar panels

Brand: Galp

Campaign: Luz da Tapada

Source: https://www.imagensdemarca.pt/artigo/luz-da-tapada-galp-e-isa-fazem-vinho-feito-com-uvas-cultivadas-sob-paineis-solares/

Goal: To combine agricultural production with renewable energy

Claim: First Portuguese wine produced from grapes grown under agrovoltaic panels

Summary: The 'Luz da Tapada' is a wine resulting from a pilot project in Lisbon that combines agricultural production with renewable energy. Developed by Galp and the Instituto Superior de Agronomia (ISA), it is identified as the first Portuguese wine produced from grapes cultivated under an agrovoltaic installation. The project aims to utilize the same land for food production and solar energy generation, assessing the benefits of this method in grape cultivation.

agriculture renewable energy wine

Guyana

IAST no longer producing sun-dried tomato ketchup, NAREI to take over project

Brand: Pakaraima Flavours

Campaign: Tomato Ketchup and Salad Dressing Production

Source: https://www.stabroeknews.com/2026/03/15/news/guyana/iast-no-longer-producing-sun-dried-tomato-ketchup-narei-to-take-over-project/

Goal: Support local farmers and enhance tomato production.

Claim: Providing farmers with opportunities and alternative income sources.

Summary: The Institute of Applied Sciences and Technology (IAST) has ceased the production of sun-dried tomato ketchup, transferring the project to the National Agricultural Research and Extension Institute (NAREI), which will implement new agricultural plans. This decision follows a decrease in market demand for sun-dried ketchup. Farmers in Region Eight had previously benefited from the project since its inception in 2018, despite facing challenges from droughts and floods. NAREI will ensure these farmers are not left without income as they explore alternative agricultural initiatives.

agriculture food production Local Farmers

Ireland

Our Food Roots Launches Bold New Campaign to Reconnect Young Audiences with Irish Farming

Brand: Our Food Roots

Campaign: We Make Greatness From Grass

Source: https://www.adworld.ie/2026/09/04/our-food-roots-launches-bold-new-campaign-to-reconnect-young-audiences-with-irish-farming/

Goal: Reconnect younger audiences with Irish farming

Claim: We Make Greatness From Grass

Media: social, audio, cinema, digital video, television

Summary: Core has launched a campaign for Our Food Roots to encourage younger audiences, primarily 18 to 34-year-olds, to rethink Irish farming and the food it produces. The campaign features an original song and music video performed by a fictional farming crew called 'The Grazin' Squad' and aims to create a relatable image of Irish beef and dairy for those distanced from farming. The strategy involved using hip-hop culture to celebrate Irish agriculture and make a positive association with it.

agriculture creative marketing Irish farming youth engagement

Japan

Dentsu and JAXA Predict Ideal ‘Buy Time’ for Cabbage from Space

Brand: Ajinomoto

Campaign: Demand-Supply Linked Advertising Model

Source: https://www.advertimes.com/20260825/article554909/

Goal: Reduce food waste and stabilize producer income

Summary: Dentsu, JAXA, and the Tumakoi Village Agricultural Cooperative are launching an experimental market introduction of a 'demand-supply linked advertising model' to predict cabbage shipping volumes based on satellite data, starting from August 24. This initiative aims to address the long-standing issue of supply-demand gaps in agriculture by combining space technology and marketing expertise, thus reducing food waste and stabilizing producer income. The project, which began as a collaboration in 2022, aims to optimize the balance between supply and demand in cabbage production, particularly given the volatility in cabbage prices.

advertising agriculture food waste reduction satellite data

Belgium

APAQ-W entrusts Hungry Minds with the new identity of Walloon agriculture

Brand: APAQ-W

Campaign: New Identity of Walloon Agriculture

Source: https://pub.be/fr/apaq-w-confie-a-hungry-minds-la-nouvelle-identite-de-lagriculture-wallonne/

Goal: To establish a new identity for Walloon agriculture

Summary: The article discusses how APAQ-W has entrusted Hungry Minds with creating a new identity for Walloon agriculture. The initiative aims to reshape the perception and branding of the agricultural sector in the Walloon region.

agriculture branding