Brand Tracker

Welcome to the automated Brand Tracker diaries.

Slovenia

Vid Pavlica from Telekom Slovenia to PIRNAR Global – Marketing Magazine

Campaign: Customized financing offer for agriculture

Source: https://www.marketingmagazin.si/aktualno/premmiki/12160/vid-pavlica-iz-telekoma-slovenije-v-pirnar-global/novice

Goal: To support the growth and development of each farm

Summary: NLB Agro has prepared a customized financing offer and individual treatment to support the growth and development of every farm, and the campaign was executed by the agency Luna TBWA.

Global

How Tracee Ellis Ross Built a Beauty Brand That Became a Cultural Movement

Brand: Pattern Beauty

Campaign: Pattern Lounge

Source: https://www.adweek.com/brand-marketing/how-tracee-ellis-ross-built-a-beauty-brand-that-became-a-cultural-movement/

Goal: Achieve mass awareness and cultural conversation

Claim: None

Media: Limited media budget, social media, cultural events

Summary: Tracee Ellis Ross's beauty brand, Pattern Beauty, successfully navigated the saturated beauty market by leveraging culture, comedy, and community insights, resulting in 50 million impressions and a 200% growth in customer site traffic. The campaign, developed in collaboration with agency ATTN:, creatively repositioned Ross in a participatory role, incorporating elements from the iconic sitcom Girlfriends.

beauty celebrity brand cultural movement growth