Welcome to the automated Brand Tracker diaries.
The Dok region is resting, Sarajevo is living with full advertising lungs!
Goal: Inspire and encourage women to believe in themselves
Claim: Because I'm Worth It
Media: Social media, digital platforms
Summary: L'Oréal Paris demonstrated its commitment to beauty, glamour, and social values at the Sarajevo Film Festival, showcasing its mission to inspire women. The brand screened a documentary about Ilon Specht, whose iconic slogan became a feminist manifesto. Highlights included a glamorous gala evening and a beauty pavilion featuring makeup trends, all aimed at promoting self-confidence among women.
Dove Celebrates the Greek National Female Soccer Players and Their Stereotype-Free Beauty
Goal: Promote beauty free from stereotypes and enhance girls' confidence
Claim: Redefine what beauty truly means
Media: Digital platforms and social media channels
Summary: Dove supports the Greek women's national soccer team with a campaign focused on stereotype-free beauty and girls' confidence. An ad by Ogilvy features real national team players expressing their commitment and passion through playful faces, accompanied by 'Oh, Pretty Woman', encouraging a redefinition of beauty. Inspired by a study indicating beauty standards affect girls' self-perception and sports participation, the campaign highlights that one in two girls would quit sports due to appearance concerns.
Striped and Geislerová. L’Oréal Paris bets on local faces and stories
Goal: To connect the brand more closely with local consumers using local ambassadors
Claim: Aging can be done with elegance and confidence
Media: Television, digital platforms, print, public space
Summary: L’Oréal Paris has launched two new campaigns in the Czech Republic, Slovakia, and Hungary, created specifically for these markets using local ambassadors. The Revitalift Laser campaign aims to promote skincare for women over 40, emphasizing elegance in aging, represented by actresses Anna Geislerová and Ramóna Lékai-Kiss. The Men Expert campaign targets active men looking for quick and effective solutions for fatigue, featuring personalities like podcaster Čestmír Strakatý and Olympic champion Gergely Siklósi.