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Striped and Geislerová. L’Oréal Paris bets on local faces and stories
Goal: To connect the brand more closely with local consumers using local ambassadors
Claim: Aging can be done with elegance and confidence
Media: Television, digital platforms, print, public space
Summary: L’Oréal Paris has launched two new campaigns in the Czech Republic, Slovakia, and Hungary, created specifically for these markets using local ambassadors. The Revitalift Laser campaign aims to promote skincare for women over 40, emphasizing elegance in aging, represented by actresses Anna Geislerová and Ramóna Lékai-Kiss. The Men Expert campaign targets active men looking for quick and effective solutions for fatigue, featuring personalities like podcaster Čestmír Strakatý and Olympic champion Gergely Siklósi.