Campaign Diaries
Best Brands and Marketers – Communicate Online
Source: https://communicateonline.me/top-list/best-brands-and-marketers/
Goal: Reframe the term for housewife to empower women
Summary: L’Oréal Paris's ‘Sit Al Bait’ has evolved from an advertising campaign into an educational initiative that redefines the Arabic term for 'housewife' to 'Woman of the House'. Launched by FP7 McCann, McCann Paris, and Current Global MENAT, the campaign aims to empower women by integrating the revised term into educational materials in schools and institutions. The initiative has garnered over 42 million video views and more than 1,300 written responses from women in the region.
Campaign Diaries
No Brand Diaries found.
Striped and Geislerová. L’Oréal Paris bets on local faces and stories
Goal: To connect the brand more closely with local consumers using local ambassadors
Claim: Aging can be done with elegance and confidence
Media: Television, digital platforms, print, public space
Summary: L’Oréal Paris has launched two new campaigns in the Czech Republic, Slovakia, and Hungary, created specifically for these markets using local ambassadors. The Revitalift Laser campaign aims to promote skincare for women over 40, emphasizing elegance in aging, represented by actresses Anna Geislerová and Ramóna Lékai-Kiss. The Men Expert campaign targets active men looking for quick and effective solutions for fatigue, featuring personalities like podcaster Čestmír Strakatý and Olympic champion Gergely Siklósi.
Campaign Diaries
No Brand Diaries found.
