Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

The beauty brand Mary Kay renews with the brand platform ‘Beauty Is More Beautiful Shared’ created by Grey

Campaign: Beauty Is More Beautiful Shared

Source: https://brand-news.it/brand/persona/cura-persona/il-beauty-brand-mary-kay-si-rinnova-con-la-piattaforma-di-marca-beauty-is-more-beautiful-shared-ideata-da-grey/

Goal: Support long-term growth

Claim: Beauty Is More Beautiful Shared

Summary: The beauty brand Mary Kay has launched a new brand platform 'Beauty Is More Beautiful Shared', created by the agency Grey, as part of a renewed marketing strategy aimed at supporting long-term growth.

Ireland

Tesco’s famous slogan returns as the main brand platform

Brand: Tesco

Campaign: That’s Every Little Helps

Source: https://www.media-marketing.com/vijesti/tesco-poznatom-sloganu-vraca-ulogu-glavne-brend-platforme/

Goal: To showcase Tesco's support for customers and communities under a unified brand platform.

Claim: Every Little Helps

Media: Television, cinema, outdoor advertising, radio, social media, Clubcard, stores, digital channels

Summary: Tesco's new campaign, led by BBH Dublin, reintroduces the slogan 'Every Little Helps' as a central brand platform, emphasizing the company's various supports for customers and communities in Ireland. The campaign highlights more than 27,000 projects supported through Tesco Community Fund, collaborations with local suppliers, and partnerships with organizations like Children’s Health Foundation. Using a mix of media, including television and outdoor advertising, the campaign presents community-focused initiatives in an engaging and heartfelt manner.