Campaign Diaries
Three Mobile Breaks the Seriousness of Figure Skating Competition with Inflatable Chicken Costume
Goal: To connect with a younger audience by emphasizing spontaneity and fun
Claim: Let fun in with Three
Media: Television, YouTube, Meta, TikTok, Snapchat, Reddit, ITVX, Channel 4, Sky, Netflix, Amazon Prime, Disney+, outdoor advertising
Summary: The campaign features an 11-year-old figure skater, Katarina Suemnig, performing in a humorous inflatable chicken costume. It aims to promote Three Mobile's brand as one that encourages people to embrace memorable moments over the pressures of everyday life. The video is part of the new 'Let Fun In' platform, which replaces 'Life Needs A Big Network', and seeks to appeal to a younger audience by prioritizing fun and spontaneity.
Campaign Diaries
No Brand Diaries found.
Three Mobile ‘Let fun in’
Source: https://www.campaignlive.co.uk/article/three-mobile-let-fun-in-wonderhood-studios/1967379
Goal: To showcase how mobile networks enhance fun and connection.
Summary: Three Mobile highlights the importance of mobile networks in fostering enjoyment and connection among people.
Campaign Diaries
No Brand Diaries found.
Three Mobile’s new brand platform aims to ‘let the fun’ back into mobile
Goal: to reinstate fun in mobile
Claim: let the fun back into mobile
Summary: Three Mobile has launched a new brand platform created by Wonderhood Studios, which aims to bring fun back to mobile usage.
Campaign Diaries
No Brand Diaries found.
