Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

LKAB’s Campaign Wins Outdoor of the Month – Resumé

Brand: LKAB

Campaign: Everywhere

Source: https://www.resume.se/alla-nyheter/manadens-utomhus/lkab-finns-tydligen-overallt-nu-aven-pa-prispallen/

Goal: To raise awareness of LKAB's presence in everyday life.

Media: Outdoor advertising

Summary: The campaign 'Everywhere' by LKAB, created by Forsman & Bodenfors, successfully highlights the ubiquitous presence of iron ore in daily life by featuring the LKAB logo alongside various iron-containing objects. This creative approach not only aims to engage the public with a typically overlooked material but also positions LKAB prominently in the context of everyday items.

USA

15 Creative Campaigns You Should Know Today

Brand: Apple

Campaign: Between Beats

Source: https://www.adlatina.com/publicidad/15-campaas-creativas-que-debes-conocer-hoy-930057155

Goal: Promote the health detection features of the Apple Watch Series 12

Media: Television, digital platforms, social media, and podcasts

Summary: This article highlights several creative campaigns, including Apple's 'Between Beats,' which showcases the Apple Watch Series 12 and its health detection system through three health-related stories. It also discusses other campaigns from brands like Bonobos, Cadbury, and ’47 during events like New York Fashion Week.

Apple Watch creative advertising health campaign

United Kingdom

Three Mobile Breaks the Seriousness of Figure Skating Competition with Inflatable Chicken Costume

Brand: Three Mobile

Campaign: Let fun in

Source: https://www.media-marketing.com/vijesti/three-je-ozbiljnost-klizackog-takmicenja-razbio-kostimom-kokoske-na-napuhavanje/

Goal: To connect with a younger audience by emphasizing spontaneity and fun

Claim: Let fun in with Three

Media: Television, YouTube, Meta, TikTok, Snapchat, Reddit, ITVX, Channel 4, Sky, Netflix, Amazon Prime, Disney+, outdoor advertising

Summary: The campaign features an 11-year-old figure skater, Katarina Suemnig, performing in a humorous inflatable chicken costume. It aims to promote Three Mobile's brand as one that encourages people to embrace memorable moments over the pressures of everyday life. The video is part of the new 'Let Fun In' platform, which replaces 'Life Needs A Big Network', and seeks to appeal to a younger audience by prioritizing fun and spontaneity.

advertising creative advertising mobile operator youth engagement

Global

Overload with AI Content: Why Quantity Kills Efficiency

Brand: Netflix

Campaign: The Last House on Sunset Boulevard

Source: https://www.marketingmagazin.si/ai-tech/ai/11846/preobremenitev-z-ui-vsebino-zakaj-kolicina-ubija-ucinkovitost/novice

Goal: Promote the film

Media: Live installations and outdoor advertising

Summary: Netflix transformed classical outdoor advertising into a scene from the film 'The Last House on Sunset Boulevard' by setting up a living room installation. This creative approach aims to attract the audience's attention to the film.

creative advertising Film Promotion

United Kingdom

Flood Re Brings The Living Room to the Streets of Britain

Brand: Flood Re

Campaign: The Living Room

Source: https://www.media-marketing.com/vijesti/flood-re-je-dnevnu-sobu-izveo-na-britanske-ulice/

Goal: Shift the conversation from insurance and repairs to proactive home protection.

Media: Digital EcoVan animation

Summary: Flood Re launched The Living Room campaign, featuring a 40-second animation on the largest digital EcoVan in the UK, taking it to areas affected by floods. The campaign is part of the Flood ReThink initiative, aiming to raise awareness about flood risks without using dramatic visual disaster imagery. Instead, it creatively depicts a familiar living room environment, highlighting the ongoing risk of flooding to over 6.3 million properties in England. The campaign toured areas including Manchester and Gloucester.

creative advertising flood awareness Public Safety

When a Brilliant Campaign Impacts More Areas Than Intended (Bayer Presented ‘Tattoos More Alive Than Ever’)

Brand: Bayer

Campaign: Tattoos More Alive Than Ever

Source: https://infonegocios.biz/infomiami/cuando-una-campana-genial-impacta-en-mas-zonas-de-las-destinadas-bayer-presento-tattoos-more-alive-than-ever-3

Goal: To visually communicate the benefits of skin care through tattoo art

Claim: Preserving the ink's color

Media: Graphic campaign

Summary: Bayer launched the 'Tattoos More Alive Than Ever' campaign in collaboration with Dentsu, featuring hyper-realistic tattoos that can fool animals like hummingbirds and cats. The campaign transforms a technical benefit—ink color preservation—into an easily understandable metaphor, using art and urban culture codes to capture attention.

Art creative advertising Skin Care

Global

When a Brilliant Campaign Impacts More Areas Than Intended (Bayer Presented ‘Tattoos More Alive Than Ever’)

Brand: Bayer

Campaign: Tattoos More Alive Than Ever

Source: https://infonegocios.biz/infomiami/cuando-una-campana-genial-impacta-en-mas-zonas-de-las-destinadas-bayer-presento-tattoos-more-alive-than-ever-2

Goal: To creatively showcase tattoo care and preservation

Claim: None

Media: Graphic advertising

Summary: Bayer launched the 'Tattoos More Alive Than Ever' campaign in collaboration with Dentsu, showcasing highly realistic tattoos that can fool animals like hummingbirds, cats, and insects. Instead of focusing on the product, the campaign tells a visual story where care is seen as a natural extension of a tattoo artist's work. It transforms a technical benefit of preserving ink color into an easily understandable metaphor, demonstrating how a traditionally skin care-related category can adopt elements of art, design, and urban culture to capture attention creatively.

creative advertising tattoo care

New Zealand

Lumo opens 2026 Pixel Awards

Brand: Lumo Digital Outdoor

Campaign: 2026 Pixel Awards

Source: https://stoppress.co.nz/awards/lumo-opens-2026-pixel-awards/

Goal: To reward original thinking and support bold creative ideas in outdoor advertising.

Media: Digital outdoor advertising

Summary: Lumo Digital Outdoor has opened entries for the 2026 Pixel Awards, in partnership with 2degrees, Vistar, and Latch. The awards encourage creative and media agencies to submit unmade, ambitious campaign concepts, providing them with the chance to win cash and media value to bring their ideas to life. The program has expanded to include Australian agencies and now features a Programmatic Pixel category, highlighting the growth of data-driven outdoor advertising.

creative advertising Pixel Awards Programmatic Advertising

France

Škoda turns crude graffiti at the Tour de France into spotlight for women’s peloton

Brand: Škoda

Campaign: Transforming Graffiti into Art for Women’s Cycling

Source: https://stoppress.co.nz/campaigns/skoda-turns-crude-graffiti-at-the-tour-de-france-into-spotlight-for-women-peloton/

Goal: Promote women’s cycling and increase visibility of the Tour de France Femmes avec Zwift

Claim: #WatchTheFemmes

Media: Race route displays, Instagram, TikTok, Facebook

Summary: Škoda and AMV BBDO have creatively transformed crude graffiti on the Tour de France route into artistic expressions promoting the women’s peloton, aligning with their support of the Tour de France Femmes avec Zwift. By utilizing stencils designed by female artists, the campaign aims to leverage the visibility of the men's race to increase viewer engagement with women's cycling.

creative advertising graffiti art Tour de France women's cycling