Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Bea Szenfeld Designs Pressbyrån’s Artist Cups

Brand: Pressbyrån

Campaign: Artist Cups

Source: https://www.resume.se/marknadsforing/kampanj/hon-designar-pressbyrans-nya-pappmuggar/

Goal: Make everyday coffee experience more interesting

Claim: Artistic cups that surprise and delight

Summary: Bea Szenfeld's artwork is featured on Pressbyrån's artist cups, showcasing her paper art and neighborhood treasures. The cups will be available in a limited edition with five different designs for three weeks, enhancing daily coffee routines with artistic flair.

Portugal

Metropolitano de Lisboa Hosted the UTOPIA by Cata Vassalo Show: ‘An Incredible Space’

Brand: Metropolitano de Lisboa

Campaign: UTOPIA by Cata Vassalo

Source: https://www.imagensdemarca.pt/artigo/metropolitano-de-lisboa-foi-palco-do-desfile-utopia-by-cata-vassalo-um-espaco-incrivel/

Goal: To showcase the intersection of fashion and industrial work

Claim: Art and craftsmanship blend in unexpected spaces

Summary: The UTOPIA by Cata Vassalo fashion show transformed the Metropolitano de Lisboa's workshop space into a unique venue, merging the worlds of heavy engineering and fine craftsmanship in jewelry and fashion. This event represents a historical partnership that emphasizes the role of art in the Lisbon Metro's identity.

Art fashion industrial design Lisbon

Greene King marks arrival of Bayeux Tapestry with ‘Beer Tapestry’

Brand: Greene King

Campaign: Beer Tapestry

Source: https://www.campaignlive.co.uk/article/greene-king-marks-arrival-of-bayeux-tapestry-with-beer-tapestry/4f6p0gdn8ydyk1fd9sj49wj14x

Goal: Celebrate the arrival of the Bayeux Tapestry

Summary: Greene King has launched a campaign titled 'Beer Tapestry' to mark the arrival of the Bayeux Tapestry, created by the agency Pink Neon.

Art Beer campaign

United Kingdom

Pinterest promotes the enjoyment of art with a phone-free runway show at London Fashion Week

Brand: Pinterest

Campaign: Art Enjoyment with a Phone-Free Runway

Source: https://www.reasonwhy.es/actualidad/pinterest-disfrute-arte-desfile-moda-sin-telefonos-claudia-smith

Goal: Promote the enjoyment of art at London Fashion Week

Claim: Reopening the idea of the general artificial intelligence era

Summary: Pinterest promotes the enjoyment of art by hosting a phone-free runway show during London Fashion Week. This initiative aims to enhance the experience of art appreciation in a crowded digital age.

Art London Fashion Week Pinterest

Ireland

Škoda Weaves Irish Stories Together in New ‘Tapestry for Ireland’ Campaign

Brand: Škoda

Campaign: The Tapestry for Ireland

Source: https://www.adworld.ie/2026/09/04/skoda-weaves-irish-stories-together-in-new-tapestry-for-ireland-campaign/

Goal: To celebrate the brand's relationship with Irish consumers through a handcrafted tapestry representing Irish stories.

Media: OOH, DOOH, audiovisual documentation

Summary: Škoda Ireland launched 'The Tapestry for Ireland,' a campaign featuring a 3-meter long tapestry that showcases around 50 stories and cultural landmarks of Ireland, handcrafted by artist Eileen McNulty. The project embodies the diverse narratives that define modern Ireland and reflects Škoda's long-term connection with the Irish people. The tapestry is intended to be a celebration of the stories that shape Irish life today.

Art brand campaign Irish culture tapestry

Japan

Viviane Sassen, a photographer expressing the continuity of fashion and art, presents unreleased works at her solo exhibition ‘Myriads’ for the first time in two years

Brand: Miu Miu, Louis Vuitton, Dior, Missoni, Stella McCartney, Parco

Campaign: Parco Season Campaigns

Source: https://www.advertimes.com/20260904/article556594/

Goal: To showcase the artistic and commercial fusion in fashion photography

Media: Exhibitions, Photography, Magazines

Summary: Viviane Sassen's solo exhibition 'Myriads' opens on September 5 in Harajuku, Tokyo, featuring previously unreleased works and a series titled 'Frau Holle'. Sassen, known for her unique visual language blending fashion and art, aims to explore the endless possibilities presented by photography, highlighting her experiences and cultural roots.

Art exhibition fashion photography

Portugal

Sagres Debuts at MEO Kalorama with a Stage Inspired by the Portuguese Soul

Brand: Sagres

Campaign: MEO Kalorama Festival Stage

Source: https://www.imagensdemarca.pt/artigo/sagres-estreia-se-no-meo-kalorama-com-um-palco-inspirado-na-alma-portuguesa/

Goal: Enhance brand presence and engage festival-goers through artistic initiatives

Claim: Celebrating Portuguese identity through art and music

Media: On-site activation, visual art, music performances

Summary: Sagres debuts as the official beer of the MEO Kalorama festival, featuring a specially designed stage by illustrator Leonor Violeta, which incorporates elements of Portuguese culture in a contemporary style. The brand will have ten bars at the festival and host a showcase of emerging artists from Chelas. Additionally, a 'Gallery of Cheers' activation will capture spontaneous moments from festival attendees, creating a collective portrait of the experience.

Art brand activation festival music

Portugal

Renova transforms factory into artistic creation space with Igor Jesus residency

Brand: Renova

Campaign: Artistic Residency of Igor Jesus

Source: https://www.imagensdemarca.pt/artigo/renova-transforma-fabrica-em-espaco-de-criacao-artistica-com-residencia-de-igor-jesus/

Goal: To support artistic creation and experimentation

Summary: Renova is hosting an artistic residency for Igor Jesus at its factory in Torres Novas, where he is creating large-scale works that will be showcased in October in Lisbon. This initiative encourages creative freedom and fosters interactions between the artist and factory workers, blending industrial space with contemporary artistic practices.

Art contemporary art industrial space residency

Argentina

New: Gut Design Buenos Aires developed the new visual identity of arteba together with Urban Grupo

Brand: arteba

Campaign: New Visual Identity

Source: https://www.adlatina.com/publicidad/nuevo-gut-design-buenos-aires-desarroll-la-nueva-identidad-visual-de-arteba-junto-a-urban-grupo

Goal: To represent a visual identity for a year-round institution connecting various art community members

Summary: As part of its 35th anniversary, arteba is renewing its visual identity with the help of Gut Design Buenos Aires and under the strategic direction of Urban Grupo. The new identity reflects the vibrant spirit of Latin America and is designed to grow with the institution, encompassing various initiatives and maintaining a flexible, bold, and contemporary visual system.

Art branding design visual identity

When a Brilliant Campaign Impacts More Areas Than Intended (Bayer Presented ‘Tattoos More Alive Than Ever’)

Brand: Bayer

Campaign: Tattoos More Alive Than Ever

Source: https://infonegocios.biz/infomiami/cuando-una-campana-genial-impacta-en-mas-zonas-de-las-destinadas-bayer-presento-tattoos-more-alive-than-ever-3

Goal: To visually communicate the benefits of skin care through tattoo art

Claim: Preserving the ink's color

Media: Graphic campaign

Summary: Bayer launched the 'Tattoos More Alive Than Ever' campaign in collaboration with Dentsu, featuring hyper-realistic tattoos that can fool animals like hummingbirds and cats. The campaign transforms a technical benefit—ink color preservation—into an easily understandable metaphor, using art and urban culture codes to capture attention.

Art creative advertising Skin Care