Brand Tracker

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Get ahead: How Sainsbury’s plans for peak season

Campaign: The Peak Season Playbook

Source: https://www.campaignlive.co.uk/article/get-ahead-how-sainsbury-s-plans-for-peak-season/4gbevyf8ey91ztw8qkse0rrv4a

Goal: To provide inspiration and stay relevant during the extended festive planning period.

Claim: Be there while people are planning.

Media: Pinterest, Video series

Summary: Sainsbury's digital marketing head Carla Parry discusses the importance of early engagement in the festive season and how the retailer utilizes Pinterest to inspire customers during the peak planning phase for Christmas. The campaign aims to build brand awareness through useful content designed for planning and decision-making regarding food and gifting throughout the festive season.

United Kingdom

Pinterest promotes the enjoyment of art with a phone-free runway show at London Fashion Week

Brand: Pinterest

Campaign: Art Enjoyment with a Phone-Free Runway

Source: https://www.reasonwhy.es/actualidad/pinterest-disfrute-arte-desfile-moda-sin-telefonos-claudia-smith

Goal: Promote the enjoyment of art at London Fashion Week

Claim: Reopening the idea of the general artificial intelligence era

Summary: Pinterest promotes the enjoyment of art by hosting a phone-free runway show during London Fashion Week. This initiative aims to enhance the experience of art appreciation in a crowded digital age.

Art London Fashion Week Pinterest