Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Precinct and Loupe Agency launch campaign for Solstice fashion show

Campaign: Solstice Fashion Show

Source: https://stoppress.co.nz/campaigns/precinct-and-loupe-agency-launch-campaign-for-solstice-fashion-show/

Goal: To celebrate the transition from winter to summer and the evolution of Auckland.

Summary: Precinct Properties has launched a campaign for the Solstice fashion show as part of an annual celebration in Commercial Bay focusing on fashion, beauty, food, and entertainment. Created by Loupe Agency, the campaign emphasizes the excitement around the spring equinox and the upcoming summer season. It features a highly artistic production shot without AI, showcasing the synergy of Auckland's cityscape and the models in a creatively planned environment.

Japan

Viviane Sassen, a photographer expressing the continuity of fashion and art, presents unreleased works at her solo exhibition ‘Myriads’ for the first time in two years

Brand: Miu Miu, Louis Vuitton, Dior, Missoni, Stella McCartney, Parco

Campaign: Parco Season Campaigns

Source: https://www.advertimes.com/20260904/article556594/

Goal: To showcase the artistic and commercial fusion in fashion photography

Media: Exhibitions, Photography, Magazines

Summary: Viviane Sassen's solo exhibition 'Myriads' opens on September 5 in Harajuku, Tokyo, featuring previously unreleased works and a series titled 'Frau Holle'. Sassen, known for her unique visual language blending fashion and art, aims to explore the endless possibilities presented by photography, highlighting her experiences and cultural roots.

Art exhibition fashion photography

Slovenia

Ten Years Ago, IKEA Predicted a Problem We Still Know – Marketing Magazine

Brand: IKEA

Campaign: Let’s Relax

Source: https://www.marketingmagazin.si/aktualno/mmarketing/11930/pred-desetimi-leti-je-ikea-napovedala-tezavo-ki-jo-se-vedno-poznamo/novice

Goal: Highlight a growing habit

Claim: N/A

Media: Social media

Summary: Nearly ten years ago, IKEA launched the 'Let's Relax' campaign to draw attention to the emerging trend of photographing food and sharing meals on social media.

campaign food IKEA photography social media

Taiwan

LINE Launches ‘AI Portrait’ New Feature for High-Quality Photos

Brand: LINE

Campaign: AI Portrait

Source: https://www.brain.com.tw/news/articlecontent?ID=51610&sort=

Goal: To enhance user communication and self-expression

Claim: Create stunning portraits with AI

Media: LINE application

Summary: LINE has launched a new feature called 'AI Portrait,' which uses artificial intelligence to automatically generate high-quality headshots that resemble those taken by professional photographers. This feature is part of LINE's 'Personal Profile Studio' and aims to offer users a variety of styles for their portraits. The AI Portrait is the second image generation function after 'AI Selfie,' providing more realistic and higher quality images.

AI photography user experience

Argentina

Julián Álvarez’s goal was also captured by Xiaomi: here is the new Series 17T (now available in Argentina from $1,999,999)

Brand: Xiaomi

Campaign: Launch of Series 17T

Source: https://infonegocios.biz/el-mundial-de-las-marcas-2/el-gol-de-julian-alvarez-tambien-lo-capturo-xiaomi-asi-es-la-nueva-serie-17t-ya-disponible-en-argentina-desde-1-999-999-2

Goal: To promote the new premium smartphone series focused on professional photography.

Claim: Capture and preserve important moments with professional-level photography.

Summary: Xiaomi launched its new premium smartphone series, the 17T, in Argentina, coinciding with a significant goal scored by Julián Álvarez that took the Argentine team to the semifinals. The Series 17T features advanced camera technology developed with Leica, a long-lasting battery, and unique customization options. It aims to provide users with professional photography tools.

Argentina Leica photography smartphone Xiaomi