Brand Tracker

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Displaying 2 Campaigns tagged with "user-experience"
Taiwan

LINE Launches ‘AI Portrait’ New Feature for High-Quality Photos

Brand: LINE
Campaign: AI Portrait

Source: https://www.brain.com.tw/news/articlecontent?ID=51610&sort=

Goal: To enhance user communication and self-expression

Claim: Create stunning portraits with AI

Media: LINE application

Summary: LINE has launched a new feature called 'AI Portrait,' which uses artificial intelligence to automatically generate high-quality headshots that resemble those taken by professional photographers. This feature is part of LINE's 'Personal Profile Studio' and aims to offer users a variety of styles for their portraits. The AI Portrait is the second image generation function after 'AI Selfie,' providing more realistic and higher quality images.

Finland

Every fifth Chat GPT search is commercial – ‘We have not rushed this because we want to implement ads thoughtfully’

Brand: OpenAI
Campaign: Advertising in the Age of AI

Source: https://www.markkinointiuutiset.fi/artikkelit/joka-viides-chat-gpt–haku-on-kaupallinen—emme-ole-kiirehtineet-taman-kanssa-koska-haluamme-toteuttaa-mainokset-harkiten

Goal: To implement advertising thoughtfully and maintain high user experience

Claim: Advertisements in Chat GPT should feel less intrusive and more valuable

Media: Chat GPT

Summary: The rise in AI searches, notably for Chat GPT, has sparked advertiser interest. OpenAI's commercial leader, Denise Dresser, highlighted in a talk that about 20% of Chat GPT searches have commercial intent. OpenAI is cautious about implementing ads to ensure they provide a quality user experience, aiming for ads to feel natural and add value instead of being disruptive. OpenAI targets to have 50% of its revenue from B2B by the end of 2026.

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