Welcome to the automated Brand Tracker diaries.
OpenAI Launches First Advertising Campaigns for ChatGPT Voice Targeting Grandmothers and Grandfathers
Goal: To promote the use of ChatGPT Voice among people over 60
Claim: None
Media: VoD and social media, excluding linear TV
Summary: OpenAI launched advertising campaigns for ChatGPT Voice in France and the UK, targeting people over 60. The French campaign, titled 'Les Grands-Mères', features grandmothers using the new ChatGPT voices, Aube and Rivage, showcasing its utility in everyday tasks. The UK campaign highlights busy grandfathers planning vacations and solving crosswords. Both campaigns utilize a making-of style and focus on video content for VoD platforms.
ChatGPT is taking conversations beyond the chat box
Source: https://www.marketing-interactive.com/chatgpt-is-taking-conversations-beyond-the-chat-box
Goal: To enhance user interaction through visual and interactive elements in ChatGPT conversations.
Claim: Interactive experiences beyond text responses.
Media: Digital
Summary: OpenAI is enhancing ChatGPT with the release of GPT-6, which introduces 'Intelligent UI' to enable visual interfaces and interactive elements within conversations, transforming user interactions from simple text to dynamic experiences. Users can visually manipulate responses and receive contextually tailored information, making complex subjects easier to explore interactively.
OpenAI Recovers Its Three Grandmothers to Show That ChatGPT Can Also Execute Actions
Source: https://www.reasonwhy.es/actualidad/vuelven-abuelas-openai-uso-chatgpt-voz-acciones
Goal: Demonstrate the capabilities of ChatGPT
Claim: ChatGPT can execute actions
Media: Digital platforms
Summary: OpenAI has brought back the three grandmothers to showcase how ChatGPT executes actions, exploring various forms of digital personas deployed by users and brands.
OpenAI Appoints Corkman Mark Bambury to Lead its EMEA Advertising Business
Goal: Expand digital advertising operations in EMEA
Media: Digital advertising platforms
Summary: OpenAI has appointed Mark Bambury to lead its advertising business in the EMEA region as it aims to establish a significant presence in the global digital advertising market. His role comes after OpenAI reported over $1 billion in annualized revenue within 200 days of launching ChatGPT Ads, which is being rolled out across Europe, the Middle East, and Africa. Bambury brings extensive experience from roles at Roblox, Google, and Twitter/X and aims to leverage the growth of ChatGPT to create new consumer-brand connections.
OpenAI shows how ChatGPT helps to learn new things in its global campaign ‘But Now’
Goal: To demonstrate how ChatGPT aids in learning new things
Summary: OpenAI showcases how ChatGPT can help individuals learn new skills and knowledge in its global campaign 'But Now'. The article contrasts this positive aspect with concerns from AI leaders about the rapid development of artificial intelligence and the potential loss of control over it.
Amazon Becomes a New Channel for Buying ChatGPT Ads
Goal: To connect advertising with ChatGPT and facilitate purchases of ads.
Claim: Conversational ads represent the fastest-growing interaction opportunity for brands.
Media: Chatbot, Amazon DSP
Summary: OpenAI has partnered with Amazon Ads to enable advertisers to purchase ads on ChatGPT. This collaboration allows access to a significant source of advertising demand and expands OpenAI's advertising technology infrastructure. The program will initially operate through a managed service and later shift to Amazon's self-service demand-side platform (DSP). Delta Vacations is one of the first brands to participate. This initiative reflects the growing interest in conversational advertising.
Advertising in ChatGPT Reaches a Billion-Dollar Annual Pace
Goal: To expand advertising capabilities and market reach
Claim: Advertising within ChatGPT has grown to a billion-dollar annual pace
Media: ChatGPT platform
Summary: Advertising within ChatGPT has rapidly expanded to a billion-dollar annual pace in less than 200 days, with features like Ads Manager allowing companies to create and manage campaigns independently. The platform now serves tens of thousands of advertisers globally and leverages conversation content to select relevant ads, enhancing the effectiveness of ad campaigns. The introduction of CPC models and performance metrics suggests a move towards a more developed advertising ecosystem, highlighted by some successful case studies despite mixed overall results.
Advertising on ChatGPT Reached 1 Billion Dollars in Annual Recurring Revenue. Now Available in Italy
Goal: To provide self-service advertising access to a global customer base
Claim: We are at the beginning of a new chapter for the advertising market
Media: Online advertising
Summary: OpenAI announced that advertising on ChatGPT has achieved $1 billion in annual recurring revenue in less than 200 days since its launch. With the service now available in Italy and 30 other European countries, the self-service platform enables advertisers to reach a growing global audience, facilitating campaigns for businesses of all sizes.
This is how OpenAI explains the arrival of ads in ChatGPT: what data will be used and what brands will know
Goal: Introduce advertising to ChatGPT users
Claim: Quantifying everything but not everything can be quantified
Media: ChatGPT platform
Summary: OpenAI discusses the introduction of advertisements in ChatGPT, detailing the data that will be used and what brands will know about users. The approach emphasizes quantifying the user experience while acknowledging the limitations of metrics.
Advertising Enters ChatGPT. The First Czech Agency Is Already Testing It with Clients
Goal: Test the effectiveness of new advertising format
Claim: ChatGPT Ads allows targeted engagement during decision-making moments
Media: ChatGPT
Summary: Czech Promotion, the first Czech marketing agency, is testing ChatGPT Ads with clients 81 klima and momenti. The campaign aims to explore how this new advertising format functions in practice and capitalize on the opportunity to engage potential customers at decision-making moments through AI conversations.
ChatGPT Ads Coming to Norway
Source: https://www.kampanje.com/premium/na-kommer-chatgpt-annonser-til-norge/1020740
Goal: To launch and monetize ChatGPT Ads in European markets
Claim: Ads are clearly labeled and separate from responses
Media: Online advertising
Summary: ChatGPT is launching its advertising platform in 31 new European markets, including Norway, following a successful pilot in the United States. The company emphasizes user privacy and the aim to provide useful advertisements instead of just attention-seeking content. Partner agencies will manage the ad sales locally, and a self-service platform is planned for future release.
ChatGPT Ads are coming to 31 European markets
Source: https://www.media-marketing.com/vijesti/chatgpt-oglasi-stizu-na-31-evropsko-trziste/
Goal: Expand advertising services to new European markets
Claim: Clear separation of ads from ChatGPT responses
Media: OpenAI Ads Solutions, agency partners, technology partners
Summary: OpenAI is set to expand its ChatGPT Ads to 31 European markets, six months after its initial rollout in the US. This service will provide advertisers with a unique format that doesn’t rely on traditional keyword searches. Users discussing their needs will help create value for the advertising offerings, with campaign purchasing initially available through OpenAI's Ads Solutions team. Ads will be shown only to users on Free and Go plans, with strict guidelines on user data privacy.
OpenAI unveils ChatGPT for Teens with stronger guardrails to tackle safety risks
Source: https://www.arabnews.com/node/2655104/media
Goal: To enhance safety and learning for minors using AI
Claim: AI should expand educational opportunity
Summary: OpenAI has launched 'ChatGPT for Teens', a version tailored for minors with parental controls and enhanced security features to limit discussions on high-risk topics. The initiative aims to align with tech giants enhancing protections for teens amidst rising concerns over AI's impact on mental health. It includes tools for guided learning and aims to support educational opportunities outside classrooms.
OpenAI: ChatGPT Now Shows Ads in Germany
Goal: To introduce advertising features in ChatGPT
Media: Digital
Summary: OpenAI has launched advertising within its ChatGPT platform in Germany, expanding its monetization strategy through integrating ads into the chatbot experience.
OpenAI Chief Revenue Officer Denise Dresser Steps Down, Replaced by Dali Rajic
Goal: To establish a revenue source through advertising on ChatGPT
Summary: OpenAI's Chief Revenue Officer Denise Dresser has stepped down as the company progresses toward launching its advertising efforts globally. OpenAI is intensifying its advertising capabilities, recently initiating its ad business in multiple countries and targeting small to midsize advertisers. The company aims to enhance its commercial foundation during this formative period for both itself and the enterprise AI market.
OpenAI introduces ChatGPT Work – Campaign Middle East
Source: https://campaignme.com/openai-introduces-chatgpt-work/
Goal: To help users manage ambitious tasks more efficiently
Claim: Get real work done across web, mobile, and desktop
Media: Web, mobile, desktop apps
Summary: OpenAI has introduced ChatGPT Work, an enhanced version of ChatGPT designed to assist users in managing complex tasks by breaking them down into manageable steps. Utilizing the latest model, GPT‑5.6, ChatGPT Work can independently handle workflows, create documents, and facilitate team communication through plugins. The service is available on various plans and is designed to streamline project management while keeping users in control.
Why freee Generated 20,000 Uses with the ChatGPT App: An AI Strategy Capturing the “Troubled Moments” of Tax Filing
Source: https://www.advertimes.com/20260717/article550936/
Goal: To increase consultation usage during the tax filing season
Media: Apps in ChatGPT
Summary: The campaign by freee focuses on leveraging their service 'freee確定申告' through the Apps in ChatGPT feature to provide assistance during the tax filing season, resulting in approximately 20,000 consultations in just two weeks. Their successful timing and development strategy were key factors in achieving this significant usage.
OpenAI Launches ChatGPT Work and GPT-5.6
Goal: To introduce advanced AI models for professional and general users.
Claim: GPT-5.6 makes ChatGPT the most advanced in reasoning through complex tasks.
Media: Online platforms
Summary: OpenAI has launched ChatGPT Work, a model that connects with applications to perform tasks, and GPT-5.6, a new family of models designed for varying user needs. ChatGPT Work allows users to set broad objectives while the AI manages detailed tasks, enhancing its previous functionalities. The new models are now available in many markets with progressive release in the coming weeks, offering different levels of performance.