Brand Tracker

Welcome to the automated Brand Tracker diaries.

Mexico

Are AI Ads Ready for Prime Time?

Campaign: Adathon

Source: https://www.adweek.com/creativity/are-ai-ads-ready-for-prime-time/?itm_source=homepage&itm_medium=brandweek-center&itm_campaign=2

Goal: To demonstrate the creative capabilities of AI in advertising.

Claim: Don’t kill the AI stars. They’re just trying to improve your video.

Media: Digital media

Summary: The article discusses a conversation about AI's role in advertising, highlighting a competition called the Adathon hosted by Higgsfield in partnership with ADWEEK. Participants had four weeks to create ads using AI tools, showcasing the creative possibilities of AI beyond skepticism. The winning entry featured a humorous take on AI actors in advertising, presenting AI as a helpful tool for creators.

Germany

Can Agentic AI Redistribute Advertising Budgets?

Brand: Profound

Campaign: null

Source: https://www.wuv.de/themen/ki-tech/kann-agentic-ai-die-werbebudgets-neu-verteilen

Goal: To make brands visible in AI assistants and AI search.

Claim: Profound aims to generate significant advertising revenue through AI.

Summary: At Dmexco 2026, Profound, a US company, is highlighted as the platinum sponsor as it works on increasing brand visibility in AI assistants and AI search. OpenAI projects that the AI sector will generate $100 billion in advertising revenue by 2030. The emergence of AI assistants like ChatGPT is creating new advertising environments and could significantly change existing advertising processes.

AI advertising Dmexco 2026 Profound

Sweden

Moderate Party’s New Film Copies Reagan Ad from 1984

Brand: Moderaterna

Campaign: AI-Generated Campaign Film

Source: https://www.resume.se/marknadsforing/kampanj/moderaterna-satsar-pa-ai-film-kopierar-reagan-klassikern/

Goal: Raise awareness for the pre-vote period ahead of the election.

Media: Social media

Summary: Moderaterna has released an AI-generated campaign film that closely resembles a 1984 advertisement from Ronald Reagan's presidential campaign. The 55-second film showcases people commuting to work and aims to highlight the start of early voting for the upcoming election on September 13.

AI advertising political campaign

Czech Republic

Advertising Enters ChatGPT. The First Czech Agency Is Already Testing It with Clients

Brand: 81 klima, momenti

Campaign: ChatGPT Ads

Source: https://www.mam.cz/novinky/media-a-trh/medialni-nakup/2026-08/reklama-vstupuje-do-chatgpt-prvni-ceska-agentura-ji-uz-testuje-s-klienty/

Goal: Test the effectiveness of new advertising format

Claim: ChatGPT Ads allows targeted engagement during decision-making moments

Media: ChatGPT

Summary: Czech Promotion, the first Czech marketing agency, is testing ChatGPT Ads with clients 81 klima and momenti. The campaign aims to explore how this new advertising format functions in practice and capitalize on the opportunity to engage potential customers at decision-making moments through AI conversations.

AI advertising ChatGPT Czech market

Singapore

Quantcast taps ex-Trade Desk leader to drive SEA growth

Brand: Quantcast

Campaign: Regional rollout of AI-powered advertising platform Q+

Source: https://www.marketing-interactive.com/quantcast-taps-ex-trade-desk-leader-to-drive-sea-growth

Goal: Accelerate regional growth and rollout of AI-powered advertising platform.

Claim: Performance advertising solution designed to help advertisers reach audiences across the open internet.

Media: AI-powered advertising platform

Summary: Quantcast has appointed Tom Weaving as managing director for Southeast Asia to accelerate regional growth and lead the rollout of its AI-powered advertising platform, Q+. Weaving will focus on revenue growth in Singapore, Hong Kong, and emerging markets, utilizing his extensive experience in programmatic advertising to help brands achieve better performance in a complex digital landscape.

AI advertising Digital Advertising leadership Quantcast Southeast Asia

Ireland

Bloom Delivers Egg-citing AI Campaign for Radio Nova

Brand: Radio Nova

Campaign: A Pair of Mad Yolks

Source: https://www.adworld.ie/2026/06/18/bloom-delivers-egg-citing-ai-campaign-for-radio-nova/

Goal: To innovate and engage audiences through unique radio advertising

Claim: First use of AI-generated animated radio presenters in Irish audio campaign

Media: Virgin Media Television, Sky network, cinemas, digital and social channels

Summary: Radio Nova has launched a €200,000 marketing campaign for its breakfast programme featuring AI-generated animated presenters. Produced by Bloom Advertising, the campaign combines improvised recordings with AI technology, showcasing innovation in radio advertising in Ireland.

AI advertising animated presenters humor radio innovation