Welcome to the automated Brand Tracker diaries.
Quantcast taps ex-Trade Desk leader to drive SEA growth
Source: https://www.marketing-interactive.com/quantcast-taps-ex-trade-desk-leader-to-drive-sea-growth
Goal: Accelerate regional growth and rollout of AI-powered advertising platform.
Claim: Performance advertising solution designed to help advertisers reach audiences across the open internet.
Media: AI-powered advertising platform
Summary: Quantcast has appointed Tom Weaving as managing director for Southeast Asia to accelerate regional growth and lead the rollout of its AI-powered advertising platform, Q+. Weaving will focus on revenue growth in Singapore, Hong Kong, and emerging markets, utilizing his extensive experience in programmatic advertising to help brands achieve better performance in a complex digital landscape.
Bloom Delivers Egg-citing AI Campaign for Radio Nova
Source: https://www.adworld.ie/2026/06/18/bloom-delivers-egg-citing-ai-campaign-for-radio-nova/
Goal: To innovate and engage audiences through unique radio advertising
Claim: First use of AI-generated animated radio presenters in Irish audio campaign
Media: Virgin Media Television, Sky network, cinemas, digital and social channels
Summary: Radio Nova has launched a €200,000 marketing campaign for its breakfast programme featuring AI-generated animated presenters. Produced by Bloom Advertising, the campaign combines improvised recordings with AI technology, showcasing innovation in radio advertising in Ireland.