Brand Tracker

Welcome to the automated Brand Tracker diaries.

United States

Kathryn Bigelow directs Polymarket’s campaign spots bringing a sense of impending catastrophe

Campaign: Midterm Elections Campaign

Source: https://brand-news.it/brand/tempo-libero/giochilotterie/kathryn-bigelow-dirige-gli-spot-della-campagna-di-polymarket-portando-un-senso-di-catastrofe-imminente/

Goal: Promote engagement in midterm elections

Media: Video spots

Summary: Polymarket, a prediction and betting site, has launched a campaign in the United States focused on the upcoming midterm elections, directed by Oscar-winning director Kathryn Bigelow. The campaign includes two main spots showcasing a sense of impending catastrophe linked to political events. A third spot, concentrating on fuel prices, was directed by the Argentine agency Pantera.

Sweden

RFSL Makes TTPA Part of Campaign Idea

Brand: RFSL

Campaign: Political Advertisement Message

Source: https://www.resume.se/marknadsforing/kampanj/rfsl-gor-markningskravet-till-sjalva-kampanjiden/

Goal: Highlight the political challenges faced by LGBTQI individuals

Claim: Being oneself should not be politics

Media: Outdoor advertising and social channels

Summary: RFSL's new political campaign addresses the increasing politicization of LGBTQI identities by incorporating the label 'Political Advertisement Message' into its core message. The campaign illustrates the clash between the right to be oneself and the political nature of such rights, emphasizing that human rights are universal and should be upheld regardless of the political climate.

human rights LGBTI rights political campaign

Sweden

Elgiganten Takes a Stand on Everyday Issues of Swedes

Brand: Elgiganten

Campaign: Outdoor Election Campaign

Source: https://www.resume.se/marknadsforing/kampanj/usb-sladdar-i-kostym-utmanar-de-klassiska-valaffischerna/

Goal: To address everyday problems faced by consumers during the political campaign season.

Claim: We take size seriously and No one should have to share a charger.

Media: Outdoor posters

Summary: Elgiganten launched an outdoor campaign featuring its own election posters that replace political leaders with products like chargers, headphones, and TVs. The campaign aims to lighten the political atmosphere while positioning the brand as a solution provider for everyday issues faced by consumers, emphasizing their role in Swedish daily life.

electronics outdoor advertising political campaign

United States

Build The Wall: White House Packages Trump’s Policy in Online Games

Brand: Trump

Campaign: Build The Wall

Source: https://www.horizont.at/digital/news/build-the-wall-weisses-haus-verpackt-trumps-politik-in-online-spiele-103247

Goal: Promote Trump's border security policies

Claim: Build The Wall

Media: Online games

Summary: The article discusses how the White House is packaging Trump's immigration policies into online games to engage supporters and the public. It highlights the efforts to create a more interactive experience for users that aligns with the administration's agenda.

digital engagement political campaign

United States

Criticism Rises Over IP Copying as Trump Administration Launches Game Featuring ‘SEGA’-Inspired Logo

Brand: White House

Campaign: MAGA Games

Source: https://www.advertimes.com/20260904/article556610/

Goal: Promote Trump's policies on immigration and health

Claim: Make America Great Again

Media: Social Media, Web

Summary: The White House launched a video game website on September 3, reflecting Trump administration policies, including immigration control. The games feature a logo similar to SEGA's, promoting Trump's slogan 'Make America Great Again'. Games involve themes like deportation and constructing the border wall. This initiative has received significant criticism for its questionable use of intellectual property.

immigration policy political campaign video games

Sweden

Moderaterna Reported to the Police for Clean Graffiti in Stockholm

Brand: Moderaterna

Campaign: Städgraffiti

Source: https://www.resume.se/marknadsforing/reklam/stockholms-stad-polisanmaler-moderaternas-reklamkupp/

Goal: To publicize political messages about crime discounts

Claim: Socialdemokraterna försöker tvätta bort sanningen.

Media: Public spaces in Stockholm

Summary: The Moderaterna party has been reported to the police for conducting a guerrilla advertising campaign in Stockholm using pressure washing to reveal political messages on dirty surfaces at multiple crosswalks. This action, perceived as a form of vandalism under local regulations, has raised legal concerns, prompting the city to remove the messages and file a report.

guerrilla marketing political campaign public communication

Sweden

Moderate Party’s New Film Copies Reagan Ad from 1984

Brand: Moderaterna

Campaign: AI-Generated Campaign Film

Source: https://www.resume.se/marknadsforing/kampanj/moderaterna-satsar-pa-ai-film-kopierar-reagan-klassikern/

Goal: Raise awareness for the pre-vote period ahead of the election.

Media: Social media

Summary: Moderaterna has released an AI-generated campaign film that closely resembles a 1984 advertisement from Ronald Reagan's presidential campaign. The 55-second film showcases people commuting to work and aims to highlight the start of early voting for the upcoming election on September 13.

AI advertising political campaign

Sweden

Moderaterna uses city graffiti in election campaign

Brand: Moderaterna

Campaign: Städgraffiti campaign

Source: https://www.resume.se/marknadsforing/kampanj/moderat-gerillareklam-i-stockholm-tvattar-fram-budskap/

Goal: To emphasize support for crime victims and criticize the Social Democrats' stance on crime discounts.

Claim: Social Democrats tread on crime victims.

Media: Social media, public graffiti installations

Summary: In an unusual campaign tactic, the Moderaterna party is utilizing reversed graffiti to communicate their message about abolishing crime discounts by pressure washing dirty surfaces at various crosswalks in Stockholm. This guerrilla campaign has led to controversy regarding its legality, as the city plans to remove the messages.

guerrilla marketing political campaign

Sweden

SD demands apology from Ocean Outdoor after advertising stop

Brand: Sverigedemokraterna

Campaign: Door campaign

Source: https://www.resume.se/marknadsforing/reklam/reklamen-brot-mot-lagen-sd-kraver-ocean-outdoor-pa-ursakt/

Goal: To advertise Sverigedemokraterna's party campaign.

Media: Out-of-home advertising

Summary: Sverigedemokraterna's controversial door campaign at Stockholm Central Station was abruptly stopped by the property owner Jernhusen. The party's communication chief, Joakim Wallerstein, criticized Ocean Outdoor, the subcontractor, for failing to follow procedures and transparency rules, and now expects a formal apology.

advertising controversy political campaign