Brand Tracker

Welcome to the automated Brand Tracker diaries.

Malaysia

When a campaign turns against the brand

Brand: Converse

Campaign: Chuck 70 X

Source: https://ipmark.com/del-impacto-rechazo-campana-vuelve-contra-marca/

Goal: To relaunch the brand and regain cultural relevance

Media: Instagram

Summary: Converse Malaysia faced backlash over its campaign featuring singer Karina from the K-pop group Aespa due to negative interpretations of the visual elements, leading to accusations of promoting themes associated with hate groups. The brand had to apologize and retract the advertisement, highlighting the challenges brands face on social media regarding public perception.

Norway

Race Against Nordea’s Advertisement: – Thought It Was a Joke

Brand: Nordea

Campaign: Celebrating Norway’s Powerful Women

Source: https://www.kampanje.com/reklame/raser-mot-nordea-reklame-trodde-det-var-tull/1020645

Goal: To highlight the importance of good advisory support for successful women.

Claim: Behind every powerful woman stands a good advisor.

Media: Finansavisen, Kapital

Summary: A Nordea advertisement in Finansavisen has sparked controversy for transforming a well-known expression about successful men and women into a campaign promoting strong female advisors, intended to support women's empowerment. Critics argue that while the campaign aims for humor, it reinforces stereotypes about finance being complicated for women. The campaign is linked to the celebration of Norway's most powerful women and showcases Nordea's female advisors.

advertising controversy financial advisory women empowerment

Sweden

SD demands apology from Ocean Outdoor after advertising stop

Brand: Sverigedemokraterna

Campaign: Door campaign

Source: https://www.resume.se/marknadsforing/reklam/reklamen-brot-mot-lagen-sd-kraver-ocean-outdoor-pa-ursakt/

Goal: To advertise Sverigedemokraterna's party campaign.

Media: Out-of-home advertising

Summary: Sverigedemokraterna's controversial door campaign at Stockholm Central Station was abruptly stopped by the property owner Jernhusen. The party's communication chief, Joakim Wallerstein, criticized Ocean Outdoor, the subcontractor, for failing to follow procedures and transparency rules, and now expects a formal apology.

advertising controversy political campaign