Converse

Campaign Diaries

Malaysia

When a campaign turns against the brand

Brand: Converse

Campaign: Chuck 70 X

Source: https://ipmark.com/del-impacto-rechazo-campana-vuelve-contra-marca/

Goal: To relaunch the brand and regain cultural relevance

Media: Instagram

Summary: Converse Malaysia faced backlash over its campaign featuring singer Karina from the K-pop group Aespa due to negative interpretations of the visual elements, leading to accusations of promoting themes associated with hate groups. The brand had to apologize and retract the advertisement, highlighting the challenges brands face on social media regarding public perception.

Campaign Diaries

No Brand Diaries found.

Global

Converse Apologizes After Roiling Social Media With Ads That Evoke a Lynching

Brand: Converse

Campaign: Chuck 70 X sneaker ad

Source: https://www.adweek.com/brand-marketing/converse-roils-social-media-with-ads-that-evoke-a-lynching/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=1

Goal: To promote the Chuck 70 X sneaker

Media: Social media (Threads)

Summary: Converse faced backlash after an advertisement for its Chuck 70 X sneaker was perceived as reminiscent of Klan imagery, leading to a public apology from the brand. The controversy involved a specific image featuring global ambassador Karina from aespa, with some viewers interpreting elements of the ad as references to lynching. Converse has since removed the ad and acknowledged their mistake.

Campaign Diaries

No Brand Diaries found.

advertising public apology social media controversy