Campaign Diaries
Race Against Nordea’s Advertisement: – Thought It Was a Joke
Source: https://www.kampanje.com/reklame/raser-mot-nordea-reklame-trodde-det-var-tull/1020645
Goal: To highlight the importance of good advisory support for successful women.
Claim: Behind every powerful woman stands a good advisor.
Media: Finansavisen, Kapital
Summary: A Nordea advertisement in Finansavisen has sparked controversy for transforming a well-known expression about successful men and women into a campaign promoting strong female advisors, intended to support women's empowerment. Critics argue that while the campaign aims for humor, it reinforces stereotypes about finance being complicated for women. The campaign is linked to the celebration of Norway's most powerful women and showcases Nordea's female advisors.
Campaign Diaries
No Brand Diaries found.
