Brand Tracker

Welcome to the automated Brand Tracker diaries.

Spain

Andalusia Tourism Closes Three Years of ‘Andalusian Crush’ Bringing Its Provinces to Video Games

Brand: Turismo de Andalucía

Campaign: Andalusian Crush

Source: https://www.reasonwhy.es/actualidad/turismo-andalucia-cierra-andalusian-crush-provincias-videojuegos

Goal: To promote Andalusian provinces through video games

Media: Video games

Summary: Turismo de Andalucía concludes three years of its 'Andalusian Crush' campaign, which aimed to showcase its provinces within the gaming universe, demonstrating that advertising can shape the consumer experience of a brand.

New: Archer Troy Celebrates World Video Game Day with Hisense

Brand: Hisense

Campaign: Celebrating World Video Game Day

Source: https://www.adlatina.com/publicidad/archer-troy-celebra-el-da-mundial-de-los-videojuegos-con-hisense

Goal: To communicate technological development in gaming displays

Claim: Incredible Worlds

Media: Social platforms

Summary: The initiative, under the concept 'Innovating a brighter life', was developed by Archer for Hisense to celebrate World Video Game Day. It focuses on showcasing that any universe or world within video games looks incredible when played on Hisense screens and projectors. The campaign highlights the notion of 'Incredible Worlds' to demonstrate the brand's technological advancements in the gaming category.

advertising technology video games

United States

Criticism Rises Over IP Copying as Trump Administration Launches Game Featuring ‘SEGA’-Inspired Logo

Brand: White House

Campaign: MAGA Games

Source: https://www.advertimes.com/20260904/article556610/

Goal: Promote Trump's policies on immigration and health

Claim: Make America Great Again

Media: Social Media, Web

Summary: The White House launched a video game website on September 3, reflecting Trump administration policies, including immigration control. The games feature a logo similar to SEGA's, promoting Trump's slogan 'Make America Great Again'. Games involve themes like deportation and constructing the border wall. This initiative has received significant criticism for its questionable use of intellectual property.

immigration policy political campaign video games

Global

Netflix and GTA 6: When advertising becomes entertainment

Brand: Netflix

Campaign: GTA 6 Promotional Feature

Source: https://www.campaignlive.co.uk/article/netflix-gta-6-when-advertising-becomes-entertainment/1968605

Goal: To promote GTA 6 through innovative advertising

Media: Video Games, Digital Advertising

Summary: The article discusses how GTA 6 is influencing advertising by introducing a new promotional feature that blends entertainment with advertising, marking a shift in how brands engage with audiences.

advertising promotion video games

Croatia

It Happens on PS5 no longer speaks only of gaming, but announces what comes next

Brand: Sony Interactive Entertainment

Campaign: It Happens on PS5

Source: https://www.media-marketing.com/vijesti/it-happens-on-ps5-vise-ne-govori-samo-o-igranju-vec-najavljuje-sta-slijedi/

Goal: Promote upcoming and available games on PlayStation 5

Claim: The most exciting period for PS5 is just beginning

Media: Global presence on social and digital channels, outdoor advertising, creator content

Summary: The 'It Happens on PS5' campaign, reintroduced by Sony Interactive Entertainment, focuses on promoting specific games available or coming soon to the PS5, merging cinematic experiences inspired by gaming with references to major titles. The campaign includes innovative installations and local activations partnered with various games, enhancing the brand's visibility and excitement for the console.

advertising gaming PlayStation 5 video games

Sweden

Iwo Zakowski: From Burger King to MTG’s Midcore District

Brand: Burger King

Campaign: The Moldy Whopper

Source: https://www.resume.se/arbetsliv/folk-pa-vag/fran-moglande-burgare-till-mobilspelsjatte-iwo-zakowski-tar-over-mtgs-midcore-district/

Goal: Highlight the quality and freshness of their ingredients

Summary: Iwo Zakowski, who previously worked at Burger King and Supercell, has taken on the role of marketing director for MTG's midcore portfolio. He is recognized for his involvement in the award-winning 'The Moldy Whopper' campaign, which became 2020's most awarded campaign. Zakowski emphasizes the importance of creativity in marketing and brings experience from diverse industries to his new position.

campaign management fast food marketing video games