Welcome to the automated Brand Tracker diaries.
Fuzed demonstrates how gaming and movement can collaborate
Source: https://www.resume.se/marknadsforing/kampanj/gaming-ska-fa-fler-barn-att-rora-pa-sig/
Goal: To show that gaming and physical activity can go hand in hand
Claim: The screen can become a driving force to get more children moving
Summary: Fuzed is launching the 'Fuzed & Friends' concept during Stockholm's Culture Festival to demonstrate that gaming can be combined with physical activity. The initiative, featuring partners like Dreamhack, Nike, and Stadium, aims to change the culture around screen time and encourage movement among children. CEO Karl Sergel emphasizes the need to address the issues of excessive screen time and insufficient physical activity in children.
The Couch that Introduces FIFA to Gaming Culture
Source: https://www.media-marketing.com/vijesti/kauc-koji-fifa-u-uvodi-u-gaming-kulturu/
Goal: To engage a new audience through gaming and digital content
Media: TikTok, YouTube, streaming platforms, pop-up events
Summary: The FIFA Gaming Couch campaign is a six-week adventure that merges gaming culture with the FIFA World Cup, featuring a journey across America with various sports and gaming personalities. The campaign includes episodic content, interactive pop-up events, and collaborations with platforms like Netflix and TikTok, aiming to reach new audiences who engage with football through games. It marks a broader shift in FIFA's digital strategy, promoting new games and integrations.