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Sweden
Fuzed demonstrates how gaming and movement can collaborate
Source: https://www.resume.se/marknadsforing/kampanj/gaming-ska-fa-fler-barn-att-rora-pa-sig/
Goal: To show that gaming and physical activity can go hand in hand
Claim: The screen can become a driving force to get more children moving
Summary: Fuzed is launching the 'Fuzed & Friends' concept during Stockholm's Culture Festival to demonstrate that gaming can be combined with physical activity. The initiative, featuring partners like Dreamhack, Nike, and Stadium, aims to change the culture around screen time and encourage movement among children. CEO Karl Sergel emphasizes the need to address the issues of excessive screen time and insufficient physical activity in children.
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