Brand Tracker

Welcome to the automated Brand Tracker diaries.

Slovenia

Golden Drum 2026: Agency of the Year LePub, McCann Skopje celebrated in the Adriatic region

Campaign: Duracell Bunny Run

Source: https://www.marketingmagazin.si/aktualno/nagrade/12226/zlati-boben-2026-agencija-leta-lepub-v-jadranski-regiji-slavil-mccann-skopje/novice

Goal: Engage with children and promote brand visibility

Claim: Duracell powers your fun

Media: Television, Social Media, Events

Summary: The article details Duracell's participation in the Ljubljana Marathon, where the iconic Duracell Bunny ran 42 kilometers and visited children at a pediatric clinic, emphasizing the brand's long-standing tradition of engaging advertising.

Slovenia

Insurance Company Vita Invites to Free VITA Children’s Run at NLB Ljubljana Marathon

Brand: Zavarovalnica Vita

Campaign: VITA Children’s Run at the NLB Ljubljana Marathon

Source: https://www.marketingmagazin.si/aktualno/prommocija/12061/zavarovalnica-vita-vabi-na-brezplacen-vita-otroski-tek-na-nlb-ljubljanskem-maratonu/novice

Goal: Encourage participation in the children's run

Summary: Zavarovalnica Vita is inviting participants to the free VITA Children's Run at the NLB Ljubljana Marathon, an event aimed at promoting children's health and engagement in sports.

children's health sports event

Sweden

Folktandvården Celebrates Fluoride Lady Day with Campaign

Brand: Folktandvården

Campaign: Sveriges största influorencer

Source: https://www.resume.se/marknadsforing/kampanj/fluortanten-hyllas-med-helsidesannonser-far-en-nutida-touch/

Goal: To raise awareness about the importance of oral health education for children

Claim: No one has inspired more young people to take care of their teeth than the fluoride lady.

Media: DN, SvD, Expressen, Aftonbladet

Summary: On September 1, Folktandvården celebrates Fluoride Lady Day with advertisements in Sweden's largest newspapers. The campaign highlights the crucial role fluoride ladies have played in promoting children's oral health, as they still engage over 60,000 schoolchildren annually to teach them about dental care and fluoride rinsing. The campaign, titled 'Sweden's largest influencer,' aims to honor this profession with a contemporary twist.

campaign children's health fluoride education oral health

Sweden

Fuzed demonstrates how gaming and movement can collaborate

Brand: Fuzed

Campaign: Fuzed & Friends

Source: https://www.resume.se/marknadsforing/kampanj/gaming-ska-fa-fler-barn-att-rora-pa-sig/

Goal: To show that gaming and physical activity can go hand in hand

Claim: The screen can become a driving force to get more children moving

Summary: Fuzed is launching the 'Fuzed & Friends' concept during Stockholm's Culture Festival to demonstrate that gaming can be combined with physical activity. The initiative, featuring partners like Dreamhack, Nike, and Stadium, aims to change the culture around screen time and encourage movement among children. CEO Karl Sergel emphasizes the need to address the issues of excessive screen time and insufficient physical activity in children.

children's health gaming physical activity

Sweden

New Campaign from Min Stora Dag with Lill Lindfors

Brand: Min stora dag

Campaign: A Day to Endure More

Source: https://www.resume.se/marknadsforing/kampanj/lill-lindfors-satter-tonen-i-min-stora-dags-kampanj/

Goal: To bring joy and will to live for children with serious illnesses

Claim: Music can carry hope and strength

Media: Television and Online

Summary: A new fundraising campaign by the charity organization Min stora dag, featuring eleven-year-old Malte Kronqvist in a commercial inspired by Lill Lindfors' song 'Oh, What a Morning'. The campaign highlights the joy experienced by children who have been part of a special day, aiming to uplift children suffering from serious diseases. The creative work was largely done pro bono, with a focus on showcasing positivity and hope.

charity children's health fundraising hope