Welcome to the automated Brand Tracker diaries.
Fuzed demonstrates how gaming and movement can collaborate
Source: https://www.resume.se/marknadsforing/kampanj/gaming-ska-fa-fler-barn-att-rora-pa-sig/
Goal: To show that gaming and physical activity can go hand in hand
Claim: The screen can become a driving force to get more children moving
Summary: Fuzed is launching the 'Fuzed & Friends' concept during Stockholm's Culture Festival to demonstrate that gaming can be combined with physical activity. The initiative, featuring partners like Dreamhack, Nike, and Stadium, aims to change the culture around screen time and encourage movement among children. CEO Karl Sergel emphasizes the need to address the issues of excessive screen time and insufficient physical activity in children.
New Campaign from Min Stora Dag with Lill Lindfors
Source: https://www.resume.se/marknadsforing/kampanj/lill-lindfors-satter-tonen-i-min-stora-dags-kampanj/
Goal: To bring joy and will to live for children with serious illnesses
Claim: Music can carry hope and strength
Media: Television and Online
Summary: A new fundraising campaign by the charity organization Min stora dag, featuring eleven-year-old Malte Kronqvist in a commercial inspired by Lill Lindfors' song 'Oh, What a Morning'. The campaign highlights the joy experienced by children who have been part of a special day, aiming to uplift children suffering from serious diseases. The creative work was largely done pro bono, with a focus on showcasing positivity and hope.