Brand Tracker

Welcome to the automated Brand Tracker diaries.

Slovenia

Urška Čuk is the new senior copywriter at SHIFT agency – Marketing Magazine

Campaign: Pink Bunny Marathon

Source: https://www.marketingmagazin.si/aktualno/premmiki/12209/urska-cuk-je-nova-starejsa-tekstopiska-v-agenciji-shift/novice

Goal: Engage with children through charity

Claim: Duracell's bunny runs for a cause

Summary: During the Ljubljana Marathon, Duracell's pink bunny ran 42 kilometers and then visited children at the Pediatric Clinic with toys, continuing its legacy of engagement since 1973.

Slovenia

Creation 2026: Six Social Challenges, One Opportunity for Change

Brand: Duracell

Campaign: Duracell Bunny Marathon

Source: https://www.marketingmagazin.si/aktualno/pr/12224/kreakcija-2026-sest-druzbenih-izzivov-ena-priloznost-za-spremembe/novice

Goal: Engage with children and promote brand visibility

Claim: Duracell keeps going and going

Summary: During the Ljubljana Marathon, Duracell's pink bunny ran 42 kilometers and then visited children at the Pediatric Clinic with toys, continuing its long-standing presence in advertisements since 1973.

charity child engagement Duracell Bunny Marathon

Slovenia

Golden Drum 2026: Agency of the Year LePub, McCann Skopje celebrated in the Adriatic region

Brand: Duracell

Campaign: Duracell Bunny Run

Source: https://www.marketingmagazin.si/aktualno/nagrade/12226/zlati-boben-2026-agencija-leta-lepub-v-jadranski-regiji-slavil-mccann-skopje/novice

Goal: Engage with children and promote brand visibility

Claim: Duracell powers your fun

Media: Television, Social Media, Events

Summary: The article details Duracell's participation in the Ljubljana Marathon, where the iconic Duracell Bunny ran 42 kilometers and visited children at a pediatric clinic, emphasizing the brand's long-standing tradition of engaging advertising.

children's health Duracell Marathon

Slovenia

The Bunny That Doesn’t Give Up: From Duracell’s Ad to the Ljubljana Marathon

Brand: Duracell

Campaign: Duracell Bunny at Ljubljana Marathon

Source: https://www.marketingmagazin.si/aktualno/novice/12251/zajcek-ki-ne-odneha-od-duracellovega-oglasa-do-ljubljanskega-maratona/novice

Goal: To promote Duracell and engage with the community

Claim: Duracell Bunny keeps going and going

Summary: The Duracell Bunny, a recognizable character since 1973, participated in the Ljubljana Marathon by running 42 kilometers and later visited children at the Pediatric Clinic with toys.

Bunny community engagement Duracell Marathon