Welcome to the automated Brand Tracker diaries.
Square Meters and TECHO: An Initiative That Transforms Donations into Square Meters for Housing Construction
Goal: To raise funds for housing construction through individual donations.
Claim: Each donation visualizes meters squared of housing.
Media: Digital platform, Mercado Pago
Summary: MetrosĀ² and TECHO Uruguay launched an initiative that translates donations into square meters for housing construction, linking contributions to TECHO's work in providing dignified housing. A digital platform shows donors how much their contributions equate to in square meters. All funds raised go to TECHO, and on November 27, a collaborative construction day will take place in Barros Blancos, involving community participation.
AssociaĆ§Ć£o CoraĆ§Ć£o Delta launches new edition of ‘It’s Time to Help’
Goal: Support elderly people in vulnerable social situations
Media: Supermarkets
Summary: The AssociaĆ§Ć£o CoraĆ§Ć£o Delta is promoting the 13th edition of the charitable campaign 'It's Time to Help', which will take place at IntermarchĆ© supermarkets on October 24 and 25. The initiative aims to mobilize volunteers and communities to collect essential personal hygiene products for the elderly in vulnerable social situations. This year, the campaign covers nine districts of the country and 130 IntermarchĆ© stores, contributing to the well-being and dignity of the senior population. Since 2015, the campaign has delivered over 26,000 hygiene kits.
UrÅ”ka Äuk is the new senior copywriter at SHIFT agency – Marketing Magazine
Goal: Engage with children through charity
Claim: Duracell's bunny runs for a cause
Summary: During the Ljubljana Marathon, Duracell's pink bunny ran 42 kilometers and then visited children at the Pediatric Clinic with toys, continuing its legacy of engagement since 1973.
Creation 2026: Six Social Challenges, One Opportunity for Change
Goal: Engage with children and promote brand visibility
Claim: Duracell keeps going and going
Summary: During the Ljubljana Marathon, Duracell's pink bunny ran 42 kilometers and then visited children at the Pediatric Clinic with toys, continuing its long-standing presence in advertisements since 1973.
Encounters that Leave a Mark
Source: https://www.imagensdemarca.pt/artigo/encontros-que-deixam-marca/
Goal: To connect artists and audiences and strengthen the relationship with Portuguese music.
Summary: The article discusses various initiatives that connect brands, territories, and people in Portugal, including a literary tourism project in Ćbidos, NOS's music reinterpretation project, Lidl's pet food campaign and charity initiative, Worten's training campus for commercial strategy development, and consumer behavior changes regarding savings and loyalty programs.
Media Week Awards winners 2026: Best Use of Content ā Ā£250k-Ā£750k
Goal: Promote charitable activities
Summary: The article announces the gold winner of the Best Use of Content category at the Media Week Awards 2026, highlighting the campaign 'Macmillan and Emmerdale' created by ITV and Zenith for Macmillan.
Lidl, a Shopping Cart Full of Projects for Pets
Source: https://www.imagensdemarca.pt/artigo/lidl-um-carrinho-cheio-de-projetos-para-animais-de-companhia/
Goal: Launch a new pet food brand and support animal welfare
Claim: High-quality pet products at affordable prices
Summary: Lidl launched its new pet food brand, Max & Milaās World, during a family event called 'CĆ£ominhada', which brought together around 300 families and their pets. The event highlighted Lidl's commitment to the growing pet food segment and featured the announcement of results from the charity project 'Pa-tudo', which raised ā¬270,000 through reusable bag sales for animal welfare associations caring for approximately 12,700 animals nationwide.
FundaciĆ³n Corazoncitos Brings Together Solidarity, Music, and Gastronomy in a New Edition of MegaStrogonoff
Goal: To raise funds for children with congenital heart diseases and support their families.
Claim: Every portion helps support children, families, and projects throughout the year.
Media: RedTickets, music events
Summary: On October 25, FundaciĆ³n Corazoncitos will host its annual MegaStrogonoff event in KibĆ³n, led by chef Aldo Cauteruccio, featuring musical performances for families. The proceeds will go towards supporting children with congenital heart diseases and their families across the country. Tickets are available for $400 through RedTickets.
Pepco Launches Solidarity Teddy Bears in 19 Countries to Support Children and Youth in Europe
Goal: Support children and youth in local communities
Claim: Helping can start with a small daily choice.
Summary: Pepco has launched its solidarity teddy bears across all 19 markets it operates in, with 100% of the profits going to charitable causes, including the SOS Children's Villages in Portugal. This initiative aims to support educational, sports, cultural, and mental well-being programs for children and youth, building on previous efforts that raised over 2.5 million Polish zlotys for similar causes. The funds raised will be pooled at a European level and then allocated to local partners based on specific community needs.
Sporting Dresses in Pink to Support the Fight Against Breast Cancer
Goal: Raise awareness for breast cancer prevention and early diagnosis.
Claim: Prevention is the best play
Media: Merchandise sales, sports teams participating in the campaign
Summary: Sporting Clube de Portugal is promoting breast cancer awareness through its Pink October campaign, where various teams will wear specially designed pink uniforms throughout October. The initiative also includes a collection of merchandise, with 25% of proceeds going to support breast cancer projects. The campaign emphasizes the importance of prevention and early diagnosis.
HSBC helps 16 NGOs with back to school supplies
Source: https://whoswho.mt/en/hsbc-helps-16-ngos-with-back-to-school-supplies
Goal: To provide essential school supplies to children in need through NGOs
Claim: Making a positive impact on the lives of those around us
Summary: The HSBC Malta Foundation announced a charitable initiative that donated essential school supplies to various NGOs across Malta, aiming to support more than 65 referred children with necessary items such as school bags, stationery, and shoes. The initiative reflects HSBC's commitment to community support and empowering organizations to make a significant difference in people's lives.
Want to travel with your pet? This hotel in Sesimbra prepares a special weekend
Goal: To promote pet-friendly accommodations and support animal protection
Claim: Travel with your pet this World Animal Day
Media: Newsletter, Hotel promotions
Summary: The Sesimbra Oceanfront Hotel is celebrating World Animal Day (October 4) by offering a weekend for guests to bring their pets without extra charge, featuring dog spa treatments and a charitable initiative for the BIANCA association. Guests can contribute to animal protection upon check-in, with the hotel matching donations. The initiative aligns with the hotel's pet-friendly policy, facilitating a stay that combines guest accommodations with experiences for pets and support for animal welfare.
Red Cross chooses Sofi to reach young donors
Source: https://www.adformatie.nl/creatie/bureaus/rode-kruis-kiest-sofi-om-jonge-donateur-te-bereiken
Goal: To engage young donors
Summary: The Red Cross has chosen Sofi to help reach a younger audience of potential donors. This initiative aims to connect with new generations to encourage their involvement in supporting the organization's humanitarian efforts.
Some Run and Others Save Lives (Doctors Without Borders Announces 2nd Edition of Solidarity Race)
Goal: Mobilize the Uruguayan population around a common cause and support humanitarian medical work
Claim: Run, walk, help. Your ideals in motion save lives
Summary: Doctors Without Borders is launching the second edition of their solidarity race in Montevideo on October 25, aiming to engage the Uruguayan population in supporting their humanitarian work. The event will feature 5K and 10K routes and seeks to raise awareness and funds for medical assistance in crisis situations worldwide.
New: Lu Shampoo along with Ideas JCO seeks to support earthquake victims in Colombia
Goal: To support earthquake victims in Colombia
Claim: 1 dollar donation per bottle sold
Media: Film
Summary: Lu Shampoo, under the direction of Juan Carlos Ortiz, has launched a campaign to support earthquake victims in Colombia by donating 1 dollar for each bottle sold through the Minuto de Dios foundation. The campaign emphasizes the Rescue version of Lu Shampoo, with a creative film directed by Ortiz showcasing pride in helping his homeland. Lu Shampoo products are available in major stores across the USA, including Walmart and Amazon.
Support through Diamonds throughout Uruguay (Renault joins the solidary races of the PĆ©rez Scremini Foundation)
Goal: To raise awareness and funds for childhood cancer treatment.
Claim: Join the fight against childhood cancer through sports.
Media: RedTickets platform, Abitab stores
Summary: The PĆ©rez Scremini Foundation is organizing solidary races across Uruguay to support children and adolescents with cancer. Renault is sponsoring the event, which aims to gather 16,000 participants over two months to promote personalized treatment for patients. The races include 5K and 10K options, with the first event held on August 30 and the schedule continuing through various locations until November 1.
Core Hosts Free Marketing Event for More Than 50 Irish Charities
Source: https://www.adworld.ie/2026/09/01/core-hosts-free-marketing-event-for-more-than-50-irish-charities/
Goal: To help charities improve their marketing effectiveness
Media: In-person sessions, workshops
Summary: Core hosted a free marketing and communications event called 'The Charity Playbook' for over 50 Irish charities to help them navigate a competitive media landscape. The event aimed to provide practical solutions for improving marketing effectiveness, fostering discussions on shared challenges, and leveraging limited resources. Experts from Core led discussions on visibility, trust-building, and the influence of generative AI in online engagement, all within the framework of Core's wider 'Core For Good' initiative.
A New Solidarity Grill is Coming (the 8th edition of the Peluffo event arrives with a family party)
Goal: To support the operations of Hogar La Campana for cancer patients
Claim: Equal access to cancer treatment
Media: Live music, children's activities, food sales
Summary: The 8th Solidarity Grill organized by the FundaciĆ³n Peluffo Giguens will take place on September 6, at Parque Villa Biarritz. The event will provide family entertainment with live music, shows, children's games, and a variety of food options. Proceeds will support Hogar La Campana, which provides accommodation and support for cancer patients traveling to Montevideo for treatment. This year aims to enhance children's activities and streamline food purchasing through early ticket sales.
Kia Turned Reddit AMA into a Charity Challenge
Goal: Raise money for One Warm Coat
Media: Reddit
Summary: Kia launched the 'Ask Me Anything: Claw Edition' activation during the WNBA All-Star Weekend, featuring player Chiney Ogwumike. Instead of a typical AMA format, questions were pre-selected and placed in a Kia-branded claw machine. Ogwumike answered questions and shot mini-basketballs, increasing donations for One Warm Coat with each successful shot, culminating in a $20,000 donation. This activation demonstrates Kia's deeper involvement in women's basketball and innovative use of Reddit's AMA format.
Content Champions: RHB Banking Group
Source: https://www.marketing-interactive.com/content-champions-rhb-banking-group
Goal: Make Hari Raya Aidilfitri inclusive for all Malaysians
Claim: Together we progress
Summary: RHB Banking Group aimed to make the festivities of Hari Raya Aidilfitri accessible for all Malaysians through its campaign 'Belonging,' which partnered with the Baju Raya Project to collect and redistribute pre-loved Raya clothing to orphans and single mothers, addressing the challenge of exclusion faced by less fortunate families during this significant celebration.
Kia takes a Reddit staple for a spin during WNBA All-Star Weekend
Goal: Connect with Reddit's engaged users and raise money for charity
Media: Reddit
Summary: Kia executed a unique AMA on Reddit featuring WNBA player Chiney Ogwumike during the All-Star Weekend, using prescreened questions and linking the experience to a charitable cause, raising $20,000 for One Warm Coat. This activation aimed to connect with Reddit's community-oriented users while expanding Kia's engagement with the WNBA.
Intarget launches a new campaign for Autogrill in support of PizzAut
Goal: Support the Autonomy Living Gyms project
Claim: The best recipe is the one made together
Media: Omnichannel
Summary: The collaboration between Autogrill and PizzAut continues for the third consecutive year with an omnichannel campaign by Intarget. The central concept is 'The best recipe is the one made together'. For every portion of GourmAut sold, Autogrill will donate 1 euro to PizzAut to support the Autonomy Living Gyms project.
Droga5 Dublin Turns Missed Calls Into Media for Samaritans
Source: https://www.adworld.ie/2026/07/24/droga5-dublin-turns-missed-calls-into-media-for-samaritans/
Goal: Encourage people to use voicemail greetings to promote the Samaritans' support service.
Claim: Call me anytime
Media: Outdoor advertising, radio calls, public participation through a website
Summary: Droga5 Dublin launched the 'Donate Your Voicemail' campaign for Samaritans Ireland, encouraging individuals to record voicemails promoting the charity's 24-hour support service. The campaign leverages research showing that many calls go unanswered and utilizes donated media spaces for publicity. Irish musicians and Bauer Media Audio Ireland support the initiative, emphasizing the importance of making help accessible at all times.
Heroes of Online Changes Digital Reach for Help: Tens of Thousands Saw the Reality of Dog Shelters
Goal: Support the adoption of abandoned dogs
Claim: Influencers have a responsibility to inspire values
Media: Social media
Summary: The Heroes of Online project connected well-known Czech influencers and content creators to promote the adoption of abandoned dogs. The involvement of creators, who visited a shelter and raised awareness about animals seeking new homes, reached over 200 thousand users on social media. The project aims for long-term awareness, with influencers sharing authentic emotions and stories of animals with their followers. The pet supplies e-shop BezednĆ” miska supported the project by providing donations directly to the shelter. Ongoing support from fans is encouraged, including direct donations to the shelter's bank account.
New Campaign from Min Stora Dag with Lill Lindfors
Source: https://www.resume.se/marknadsforing/kampanj/lill-lindfors-satter-tonen-i-min-stora-dags-kampanj/
Goal: To bring joy and will to live for children with serious illnesses
Claim: Music can carry hope and strength
Media: Television and Online
Summary: A new fundraising campaign by the charity organization Min stora dag, featuring eleven-year-old Malte Kronqvist in a commercial inspired by Lill Lindfors' song 'Oh, What a Morning'. The campaign highlights the joy experienced by children who have been part of a special day, aiming to uplift children suffering from serious diseases. The creative work was largely done pro bono, with a focus on showcasing positivity and hope.
Re-turn and Boys+Girls Launch New āRe-turn It Rightā Campaign
Source: https://www.adworld.ie/2026/07/17/re-turn-and-boysgirls-launch-new-re-turn-it-right-campaign/
Goal: Encourage people to donate empty cans and bottles to local causes
Claim: Irish people love to do the right thing
Media: Television and out-of-home channels
Summary: Re-turn has launched a campaign encouraging donations of empty cans and bottles through orange collection bins, featuring a TV commercial about a student named Ben. The campaign promotes donating the deposit value to local charities, illustrating Irish helpfulness through relatable scenarios and event-themed advertising. The initiative supports children's charities through its 'Re-turn for Good' program.