Welcome to the automated Brand Tracker diaries.
Intarget launches a new campaign for Autogrill in support of PizzAut
Goal: Support the Autonomy Living Gyms project
Claim: The best recipe is the one made together
Media: Omnichannel
Summary: The collaboration between Autogrill and PizzAut continues for the third consecutive year with an omnichannel campaign by Intarget. The central concept is 'The best recipe is the one made together'. For every portion of GourmAut sold, Autogrill will donate 1 euro to PizzAut to support the Autonomy Living Gyms project.
Droga5 Dublin Turns Missed Calls Into Media for Samaritans
Source: https://www.adworld.ie/2026/07/24/droga5-dublin-turns-missed-calls-into-media-for-samaritans/
Goal: Encourage people to use voicemail greetings to promote the Samaritans' support service.
Claim: Call me anytime
Media: Outdoor advertising, radio calls, public participation through a website
Summary: Droga5 Dublin launched the 'Donate Your Voicemail' campaign for Samaritans Ireland, encouraging individuals to record voicemails promoting the charity's 24-hour support service. The campaign leverages research showing that many calls go unanswered and utilizes donated media spaces for publicity. Irish musicians and Bauer Media Audio Ireland support the initiative, emphasizing the importance of making help accessible at all times.
Heroes of Online Changes Digital Reach for Help: Tens of Thousands Saw the Reality of Dog Shelters
Goal: Support the adoption of abandoned dogs
Claim: Influencers have a responsibility to inspire values
Media: Social media
Summary: The Heroes of Online project connected well-known Czech influencers and content creators to promote the adoption of abandoned dogs. The involvement of creators, who visited a shelter and raised awareness about animals seeking new homes, reached over 200 thousand users on social media. The project aims for long-term awareness, with influencers sharing authentic emotions and stories of animals with their followers. The pet supplies e-shop Bezedná miska supported the project by providing donations directly to the shelter. Ongoing support from fans is encouraged, including direct donations to the shelter's bank account.
New Campaign from Min Stora Dag with Lill Lindfors
Source: https://www.resume.se/marknadsforing/kampanj/lill-lindfors-satter-tonen-i-min-stora-dags-kampanj/
Goal: To bring joy and will to live for children with serious illnesses
Claim: Music can carry hope and strength
Media: Television and Online
Summary: A new fundraising campaign by the charity organization Min stora dag, featuring eleven-year-old Malte Kronqvist in a commercial inspired by Lill Lindfors' song 'Oh, What a Morning'. The campaign highlights the joy experienced by children who have been part of a special day, aiming to uplift children suffering from serious diseases. The creative work was largely done pro bono, with a focus on showcasing positivity and hope.
Re-turn and Boys+Girls Launch New ‘Re-turn It Right’ Campaign
Source: https://www.adworld.ie/2026/07/17/re-turn-and-boysgirls-launch-new-re-turn-it-right-campaign/
Goal: Encourage people to donate empty cans and bottles to local causes
Claim: Irish people love to do the right thing
Media: Television and out-of-home channels
Summary: Re-turn has launched a campaign encouraging donations of empty cans and bottles through orange collection bins, featuring a TV commercial about a student named Ben. The campaign promotes donating the deposit value to local charities, illustrating Irish helpfulness through relatable scenarios and event-themed advertising. The initiative supports children's charities through its 'Re-turn for Good' program.