Campaign Diaries
Renault launches new Kwid 2026 (and raffles units among owners of previous versions)
Goal: To promote the launch of the new Kwid 2026 and engage existing customers.
Claim: A compact city car with efficiency and modern features.
Media: Social media
Summary: Renault has launched the new Kwid 2026 in Uruguay, enhancing their local offerings with a vehicle that has dominated the A-Hatch segment for eight consecutive years. The new model features a redesign, modern interior, and efficient fuel consumption. To celebrate the launch, Renault is giving away two Kwid 2026 units to existing Kwid owners, providing an incentive for vehicle upgrades.
Campaign Diaries
No Brand Diaries found.
Support through Diamonds throughout Uruguay (Renault joins the solidary races of the Pérez Scremini Foundation)
Goal: To raise awareness and funds for childhood cancer treatment.
Claim: Join the fight against childhood cancer through sports.
Media: RedTickets platform, Abitab stores
Summary: The Pérez Scremini Foundation is organizing solidary races across Uruguay to support children and adolescents with cancer. Renault is sponsoring the event, which aims to gather 16,000 participants over two months to promote personalized treatment for patients. The races include 5K and 10K options, with the first event held on August 30 and the schedule continuing through various locations until November 1.
Campaign Diaries
No Brand Diaries found.
Renault and Publicis Conseil present a new chapter of the Clio in the campaign ‘The Muse’
Goal: To launch the new Clio full hybrid E-Tech and position it in a new narrative
Media: Film
Summary: Renault and Publicis Conseil have launched 'The Muse' campaign in France for the new Clio full hybrid E-Tech, featuring a narrative inspired by the muse of history, Clio. The film showcases Clio's journey as she decides to create a new chapter in automotive history, symbolizing the evolution of the Clio model over 35 years and 17 million units sold. Directed by Rupert Sanders, the campaign aims to position the new Clio within a luxurious context, breaking automotive industry norms.
Campaign Diaries
No Brand Diaries found.
