Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

Renault launches new Kwid 2026 (and raffles units among owners of previous versions)

Brand: Renault

Campaign: Kwid 2026 Launch

Source: https://infonegocios.biz/infopublicidad/renault-lanza-nuevo-kwid-2026-y-sortea-unidades-entre-duenos-de-versiones-anteriores

Goal: To promote the launch of the new Kwid 2026 and engage existing customers.

Claim: A compact city car with efficiency and modern features.

Media: Social media

Summary: Renault has launched the new Kwid 2026 in Uruguay, enhancing their local offerings with a vehicle that has dominated the A-Hatch segment for eight consecutive years. The new model features a redesign, modern interior, and efficient fuel consumption. To celebrate the launch, Renault is giving away two Kwid 2026 units to existing Kwid owners, providing an incentive for vehicle upgrades.

Uruguay

GWM presented the ORA 5 in Uruguay, the new award-winning electric family SUV for its design

Brand: GWM

Campaign: ORA 5 Launch

Source: https://infonegocios.biz/plus/gwm-presento-en-uruguay-el-ora-5-la-nueva-suv-electrica-familiar-premiada-por-su-diseno

Goal: To introduce the ORA 5 electric SUV to the local market

Claim: Design of the Year at the London Design Awards 2025

Media: Live event, social media

Summary: GWM launched the new ORA 5, a 100% electric family SUV in Uruguay, recognized for its design, technology, safety, and autonomy. The launch event featured artistic interventions and showcased the vehicle's impressive specifications, including a range of up to 520 kilometers, quick charging capabilities, and advanced safety features. GWM aims to strengthen its presence in Uruguay with this vehicle tailored for families seeking design, technology, and safety.

design award electric SUV vehicle launch