Welcome to the automated Brand Tracker diaries.
2026 Cartology Campaign of the Year Awards winners named
Source: https://stoppress.co.nz/awards/2026-cartology-campaign-of-the-year-awards-winners-named/
Goal: To honor effective retail media campaigns
Summary: Cartology has announced the most effective retail media campaigns in New Zealand at the 2026 Campaign of the Year Awards, highlighting the importance of deep customer insights and collaboration in achieving successful engagement and business growth.
Why Seven’s ‘Blue Cup’ Coffee Did Not Become a Big Hit: The President Reveals the ‘Success Dilemma’ and the Strategies Behind the New Product
Source: https://www.advertimes.com/20261016/article560826/
Goal: To introduce a new line of coffee with distinct flavors based on different coffee bean origins.
Summary: Seven-Eleven Japan is launching three varieties of coffee known as 'Seven Cafe Select Blend' featuring a blue cup, aiming to highlight the diverse flavors that correspond to different coffee bean origins. Despite previous limited editions not achieving a major hit, the company aims to attract young consumers by offering these blends as regular products and enhancing the brewing process to emphasize unique taste profiles.
Renault launches new Kwid 2026 (and raffles units among owners of previous versions)
Goal: To promote the launch of the new Kwid 2026 and engage existing customers.
Claim: A compact city car with efficiency and modern features.
Media: Social media
Summary: Renault has launched the new Kwid 2026 in Uruguay, enhancing their local offerings with a vehicle that has dominated the A-Hatch segment for eight consecutive years. The new model features a redesign, modern interior, and efficient fuel consumption. To celebrate the launch, Renault is giving away two Kwid 2026 units to existing Kwid owners, providing an incentive for vehicle upgrades.
Grandma Alenka Now Has WhatsApp: From O2’s Advertising Character to Cyber Advisor
Goal: To educate users about cyber fraud and provide assistance via WhatsApp.
Claim: Alenka is now your personal contact on WhatsApp.
Media: WhatsApp
Summary: Alenka, the AI character from O2, has transitioned from slowing down phone scammers to offering guidance on WhatsApp, where users can send suspicious messages for analysis. The campaign also includes an engaging talent show format to raise awareness about cyber scam prevention. This service is free and accessible to all, aiming to empower users to recognize fraud independently.
How KPN Brought Louis the Cat to Life with AI
Source: https://www.adformatie.nl/partner/google/hoe-kpn-louis-de-kat-tot-leven-bracht-met-ai
Goal: To enhance customer engagement using AI
Claim: A digital innovation bringing Louis to life
Media: Social media and online platforms
Summary: KPN has successfully brought its mascot, Louis the Cat, to life using artificial intelligence. This campaign aimed to create a more interactive experience for customers by leveraging advanced technology to engage them in new and innovative ways.
Coffee Raves at Stockmann’s Corner Window Tomorrow Morning
Goal: To celebrate the 40th anniversary of Hullut Päivät with an engaging event for customers
Media: Event, Social Media
Summary: Stockmann is celebrating the 40th anniversary of its Hullut Päivät campaign by hosting an open coffee rave in the corner window of its Helsinki department store. The event, taking place on Saturday morning, will feature DJ Elly Rose and aims to provide a fun experience for customers. In addition, Stockmann has distributed cosmetic gift bags to loyal members, further enhancing the celebratory atmosphere.
Continuing to be Chosen as a Soy Milk Brand Utilizing a Points Program: Kikkoman Soy Foods’ R30 Hope
Source: https://www.advertimes.com/20260930/article559084/
Goal: Enhance customer loyalty through a point-based rewards program
Claim: Experience the deliciousness of Kikkoman Soy Milk
Media: LINE Mini App
Summary: Kikkoman Soy Foods is leveraging a loyalty program called 'Kikkoman Soy Milk Mame-Rage' to maintain its leading market share in soy milk. The program encourages customers to upload purchase receipts on LINE to earn points, while fostering continuous communication to build emotional connections and brand loyalty. The initiative is managed by Sae Nakano as part of her responsibilities in in-store promotions.
Brussels Airlines Embarks on Brigada
Source: https://www.mm.be/news-fr-93571-brussels-airlines-embarque-brigada
Goal: To promote customer engagement
Summary: Brussels Airlines launched a campaign named 'Brigada' aimed at enhancing customer interaction and experience.
New Corporate Design: HUK24 aims to get closer to the lives of customers with a new brand appearance
Goal: To connect more closely with customers' lives
Summary: HUK24 is launching a new corporate design aimed at making the brand resonate more closely with the everyday lives of its customers, enhancing its overall brand presence.
Gen Z perspectives: New agency pairings and a microdrama plot twist
Goal: To engage customers through innovative storytelling
Media: Microdrama
Summary: Grab Singapore has responded to feedback regarding its first microdrama, 'I Fell In Love With My Grab Driver', acknowledging that it should have been more thoughtful in its portrayal of the romance between a Grab driver and passenger. The campaign has sparked discussions about the responsibilities of brands in creative storytelling.
McDonald’s New Zealand celebrates turning 50
Source: https://stoppress.co.nz/campaigns/mcdonalds-new-zealand-celebrates-turning-50/
Goal: Celebrate 50 years with customers and engage them in fun activities
Claim: It's about celebrating our customers, not just ourselves
Media: TVC, OLV, digital, OOH, social, PR
Summary: McDonald’s New Zealand is celebrating its 50th anniversary by launching a campaign that centers around its customers, featuring games and prizes with iconic characters. The campaign encourages participation with promotional bonuses and birthday games through the McDonald's app, making it a community celebration rather than a corporate event.
Do you want to keep the cups?
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Goal: Generate awareness around the cups and enhance customer relationship
Claim: Do you want to keep the cups?
Media: In-store, app, social media, website, radio, influencer activations
Summary: Limonada Nada has launched a new promotional campaign featuring Filomena Cautela, centered around a limited edition collection of three colorful and personalized cups inspired by the flavors Lemon, Strawberry, and Passion Fruit. The campaign encourages customers to collect the cups by redeeming points through the h3 app, enhancing the brand experience beyond the restaurant. Developed by Dentsu Creative Portugal, the initiative aims to foster customer loyalty and engagement.
Gyukaku x Happy Turn: Why This Unusual Collaboration?
Source: https://www.advertimes.com/20260824/article554614/
Goal: Enhance customer satisfaction with new dining experiences
Media: SNS, Digital Magazine
Summary: Gyukaku, a yakiniku chain, collaborated with Kameda Seika's Happy Turn to offer a limited-time menu featuring unique meat dishes and a special ice cream, aiming to provide a novel dining experience while engaging families and social media users. The campaign encouraged conversation amongst customers and significantly increased engagement on social platforms.
Kaufland Card XTRA brings faster point collection and free rewards
Goal: To modernize the loyalty program and enhance customer engagement.
Claim: Ten times faster points accumulation and free product rewards.
Media: Mobile application
Summary: Kaufland is transforming its loyalty program with the launch of Kaufland Card XTRA, enabling customers to earn points ten times faster, redeem them for selected free products, and enjoy a more user-friendly mobile application. The new mascot Xara will assist customers in navigating the program's benefits. Existing users will automatically transition to the new system, and updates to the mobile app will occur seamlessly, ensuring a smooth transition without requiring any action from customers.
Retail Brands That Achieve the Highest Number of Repeat Purchases
Goal: Increase customer loyalty and sales
Claim: Prime Days and engaging promotions
Media: Advertising, Social media, Influencer marketing
Summary: The article discusses retail brand loyalty, highlighting Amazon and McDonald's as leaders in customer retention. Amazon's increased purchase frequency is attributed to Prime Days and various promotions leading up to the World Cup. McDonald's also engaged customers with World Cup-themed products. Chipotle and Sonic Drive-In saw gains with special promotions and influencer campaigns.
Motto-Markt with Leyla Heiter: The Opening of ‘Leylalands’ by Penny
Goal: To promote the opening of Leylalands
Summary: The article discusses the opening event of 'Leylalands' by Penny, featuring Leyla Heiter. The event celebrated the launch and attracted various attendees, showcasing Penny's initiative to enhance customer engagement and brand experience.
Carrefour accelerates in Spain: generated 5.726 billion in the semester and grew by 2.7%
Goal: To enhance retail excellence and customer focus
Summary: Carrefour achieved a revenue of 5.726 billion euros in Spain for the first half of the year, marking a 2.7% increase compared to the same period last year. The company opened 44 new stores, growing its total to 1,654, and expanded its customer base in the Club Carrefour to over 11 million members. The group's net profit reached 30 million euros, rebounding from a loss of 400 million euros a year earlier. The success is attributed to a sustained growth in fresh products, strong performance in convenience formats, and e-commerce activities, demonstrating robust growth in a favorable market environment.
Finding Reasons to Continue in Life: Mizkan’s R30 Hope
Source: https://www.advertimes.com/20260723/article551423/
Goal: Increase customer lifetime value (LTV) through community engagement
Summary: Mizkan is focusing on launching a new brand 'Fibee' centered around fermentation and dietary fiber, with an emphasis on building a fan community managed by Mariko Shiraishi. The aim is to understand customer values and experiences deeply to enhance product offerings, ensuring customers find reasons to continue incorporating these products into their lives.
MY SEPHORA loyalty programme has now launched in the Middle East
Source: https://campaignme.com/my-sephora-loyalty-programme-has-now-launched-in-the-middle-east/
Goal: To create a personalized and rewarding beauty experience for customers.
Claim: Experience loyalty that's engaging, personalized, and rewarding.
Media: Sephora app, in-store and online experiences
Summary: Sephora Middle East has launched the MY SEPHORA loyalty program to enhance the beauty shopping experience by offering personalized rewards and benefits tailored to customer engagement. The program features three membership tiers—Bronze, Silver, and Gold—each unlocking more advantages as members progress. The accompanying Sephora app allows members to track their points, access exclusive offers, and enjoy a seamless shopping journey both online and in-store.
Globus Brings Flyers to WhatsApp and Offers Shopping List Creation
Goal: Enhance customer engagement through digital communication
Claim: Offers instant access to promotional offers on a daily used platform
Media: WhatsApp, website
Summary: Globus is modernizing communication with customers by launching two new initiatives: distributing promotional flyers via WhatsApp and introducing an interactive digital leaflet that allows customers to create shopping lists. The campaign aims to adapt to changing shopping behaviors as customers increasingly seek information and plan their purchases on mobile devices. After registering, customers will receive weekly promotions and can interact with the new digital leaflet on the Globus website.