Brand Tracker

Welcome to the automated Brand Tracker diaries.

France

L’Autoworld Celebrates Its 40 Years with Taxis Verts

Campaign: 40th Anniversary Celebration

Source: https://www.mm.be/news-fr-93760-l-autoworld-fete-ses-40-ans-avec-taxis-verts

Goal: Celebrate 40 years of L'Autoworld

Summary: L'Autoworld is celebrating its 40th anniversary in collaboration with Taxis Verts, marking a significant milestone for the brand.

Bosnia and Herzegovina

Brands in the Rhythm of Festival Sarajevo: 30 Summers, and a Scene We Still Love

Brand: Coca-Cola

Campaign: 30 Summers, Same Scene

Source: https://www.media-marketing.com/tema-dana/brendovi-u-ritmu-festivalskog-sarajeva-30-ljeta-i-scena-koju-jos-uvijek-volimo/

Goal: To celebrate 30 years of partnership and connect emotionally with the audience

Claim: Cheers to 30!

Media: Outdoor advertising, social media, digital communication, influencers, public transportation, retail, cinema

Summary: Coca-Cola and the Sarajevo Film Festival have launched the '30 Summers, Same Scene' campaign to celebrate their 30-year partnership. The campaign emphasizes the continuity of emotions shared between the brand and the audience, capturing personal memories associated with the festival. Featuring actress Helena Vuković as a relatable face, the campaign integrates into various aspects of the festival experience, aiming to create a tangible connection for consumers through tailored promotions and extensive media presence.

campaign celebration Coca-Cola partnership Sarajevo Film Festival

New Zealand

McDonald’s New Zealand celebrates turning 50

Brand: McDonald’s New Zealand

Campaign: 50th Anniversary Celebration

Source: https://stoppress.co.nz/campaigns/mcdonalds-new-zealand-celebrates-turning-50/

Goal: Celebrate 50 years with customers and engage them in fun activities

Claim: It's about celebrating our customers, not just ourselves

Media: TVC, OLV, digital, OOH, social, PR

Summary: McDonald’s New Zealand is celebrating its 50th anniversary by launching a campaign that centers around its customers, featuring games and prizes with iconic characters. The campaign encourages participation with promotional bonuses and birthday games through the McDonald's app, making it a community celebration rather than a corporate event.

anniversary celebration customer engagement

Global

NFL Stars Show Off New Celebrations in Season Kickoff Campaign

Brand: NFL

Campaign: The Season Is Your Stage

Source: https://www.adweek.com/convergent-tv/nfl-stars-show-off-new-celebrations-in-season-kickoff-campaign/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=10

Goal: To showcase NFL players' new touchdown dances and increase engagement on social media.

Summary: The NFL and 72andSunny launched a campaign named 'The Season Is Your Stage' to highlight NFL players' celebrations ahead of the new season. Featuring a fictional hub called 'Celly Studio', the campaign aims to capture the viral essence of touchdown dances in culture and social media.

celebration Marketing Campaign NFL social media

Global

NFL Stars Show Off New Celebrations in Season Kickoff Campaign

Brand: NFL

Campaign: The Season Is Your Stage

Source: https://www.adweek.com/convergent-tv/nfl-stars-show-off-new-celebrations-in-season-kickoff-campaign/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=4

Goal: Showcase NFL players' touchdown celebrations

Summary: The NFL, in collaboration with agency 72andSunny, launched a marketing campaign titled 'The Season Is Your Stage' to highlight the league's stars and their new touchdown dances ahead of the season kickoff on September 9. The campaign features a fictional celebration hub called 'Celly Studio' where players can practice their moves, emphasizing the cultural impact of NFL celebrations on social media.

celebration Marketing Campaign NFL Touchdown Dances

Brazil

Barbie Celebrates 100 Years of Marilyn Monroe with New Collector Doll

Brand: Barbie

Campaign: Barbie Signature Marilyn Monroe Collection

Source: https://www.imagensdemarca.pt/artigo/barbie-celebra-os-100-anos-de-marilyn-monroe-com-nova-boneca-de-colecao/

Goal: To celebrate the legacy of Marilyn Monroe on her 100th anniversary

Claim: Honoring Marilyn as a pioneer and fashion icon

Summary: In celebration of Marilyn Monroe's 100th anniversary, Barbie has released a new Barbie Signature doll inspired by the actress's iconic look from 'Diamonds Are a Girl's Best Friend' in 'Gentlemen Prefer Blondes'. The collaboration with The Estate of Marilyn Monroe LLC ensures an authentic representation of Marilyn's glamour and style. The new doll embodies the actress's legacy as a talented producer, entrepreneur, and barrier-breaking artist.

Barbie celebration legacy Marilyn Monroe

Portugal

RED PARTY by Imagens de Marca: A night made for encounters

Brand: Solférias

Campaign: RED PARTY

Source: https://www.imagensdemarca.pt/artigo/red-party-by-imagens-de-marca-uma-noite-feita-de-encontros/

Goal: To create experiences and connect brands with the audience.

Claim: Solférias wants to sell memories, not just trips.

Media: Event activations, digital reporting

Summary: The RED PARTY by Imagens de Marca celebrated its third edition at Clube Praia Verde in Castro Marim, Algarve, bringing together brands, partners, and guests for a night of celebration and connection. The event promoted brand visibility and audience engagement through various activations, emphasizing the importance of personal interactions among guests.

brand engagement celebration event

Global

Cheers to Beer

Brand: AB InBev

Campaign: Cheers to Beer

Source: https://www.imagensdemarca.pt/artigo/ab-inbev-celebra-a-cerveja-enquanto-categoria-na-nova-campanha-global-cheers-to-beer/

Goal: To celebrate beer as a drink and the moments associated with it.

Claim: To a future with more cheers

Summary: AB InBev celebrates International Beer Day with a global campaign titled 'Cheers to Beer', created by Wieden+Kennedy. Instead of promoting a specific brand from their portfolio, the campaign focuses on celebrating beer as a beverage and the social moments connected to it. The film features various scenarios like first dates and family gatherings, accompanied by instrumental music and the sound of toasts. It follows the previous campaign 'Let's Grab a Beer' from 2021, reinforcing beer's role in bringing people together.

Beer campaign celebration

Global

AB InBev Cheers to Everyday Moments in Its New Global Campaign

Brand: AB InBev

Campaign: Cheers to Beer

Source: https://www.adlatina.com/publicidad/ab-inbev-brinda-por-los-momentos-cotidianos-en-su-nueva-campaa-global

Goal: Celebrate everyday moments with beer

Claim: Cheers to Beer

Media: Video

Summary: AB InBev's new campaign 'Cheers to Beer' celebrates moments shared across different countries and generations, positioning beer as a regular part of celebrations and everyday gatherings. The campaign emphasizes the ritual of toasting, and follows the previous initiative 'Let's Grab a Beer' from 2021. While it promotes beer as a category rather than a specific brand, the campaign showcases AB InBev's wide variety of beer products and reflects consumer trends towards premium and alternative beverages.

Beer celebration Marketing Campaign

Global

AB InBev Toasts Beer’s Enduring Relevance as Sales Regain Fizz

Brand: AB InBev

Campaign: Cheers to Beer

Source: https://www.adweek.com/creativity/ab-inbev-toasts-beers-enduring-relevance-as-sales-regain-fizz/

Goal: To celebrate the cultural significance of beer and boost sales

Claim: To a future with more cheers.

Media: Television

Summary: AB InBev's new campaign 'Cheers to Beer', created by Wieden+Kennedy, aims to celebrate the unifying nature of beer as sales recover. Following the success of 'Let's Grab a Beer', the ad showcases people from various cultures toasting with AB InBev beers, highlighting beer's role in celebrations and connections. The campaign coincides with research showing beer gaining market share against alternatives.

Beer celebration global unity

Brazil

Fiat celebrates 50 years in Brazil with a major institutional campaign

Brand: Fiat

Campaign: Celebrating 50 years in Brazil

Source: https://brand-news.it/brand/automotive/auto/fiat-festeggia-50-anni-in-brasile-con-una-grande-campagna-istituzionale/

Goal: To celebrate Fiat's 50 years presence in Brazil

Summary: Fiat is celebrating its 50th anniversary in Brazil with a significant institutional campaign.

anniversary automobile celebration