Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Jubilee Shirt marks Djurgårdens IF’s 135th anniversary

Brand: Djurgårdens IF

Campaign: Jubilee Shirt marks Djurgårdens IF’s 135th anniversary

Source: https://www.resume.se/marknadsforing/kampanj/djurgardens-jubileumstroja-blir-arskort-om-135-ar/

Goal: To celebrate the 135th anniversary of Djurgårdens IF and look forward to the future

Claim: 135 years is just the beginning

Media: International football press including Soccerbible, Goal.com, and Cultkits

Summary: Djurgårdens IF is celebrating its 135th anniversary by launching a special jubilee shirt that can be redeemed for a season ticket in 2161. The initiative, created in collaboration with the agency Kontiki, aims to look forward rather than backward, emphasizing the club's legacy and future continuity. The campaign has gained notable attention in international football media.

Brazil

Barbie Celebrates 100 Years of Marilyn Monroe with New Collector Doll

Brand: Barbie

Campaign: Barbie Signature Marilyn Monroe Collection

Source: https://www.imagensdemarca.pt/artigo/barbie-celebra-os-100-anos-de-marilyn-monroe-com-nova-boneca-de-colecao/

Goal: To celebrate the legacy of Marilyn Monroe on her 100th anniversary

Claim: Honoring Marilyn as a pioneer and fashion icon

Summary: In celebration of Marilyn Monroe's 100th anniversary, Barbie has released a new Barbie Signature doll inspired by the actress's iconic look from 'Diamonds Are a Girl's Best Friend' in 'Gentlemen Prefer Blondes'. The collaboration with The Estate of Marilyn Monroe LLC ensures an authentic representation of Marilyn's glamour and style. The new doll embodies the actress's legacy as a talented producer, entrepreneur, and barrier-breaking artist.

Barbie celebration legacy Marilyn Monroe