Welcome to the automated Brand Tracker diaries.
Another ‘Resale Festival’? Chikawa Movie Sees Many Offers from Opening Day
Source: https://www.advertimes.com/20260724/article551506/
Goal: Attract and engage moviegoers with exclusive merchandise
Media: Social Media, News Outlets
Summary: The movie 'Chikawa: The Secret of Mermaid Island' was released on July 24, featuring exclusive limited edition visitor gifts that have garnered significant public attention. With the release, various merchandise like a special popcorn box and drink cup holder are also being sold, leading to concerns about resale practices on platforms like Mercari, as fans react strongly to the promotional items.
Shibuya Becomes a ‘Sengoku Cool Spot’ for 20th Anniversary of Kingdom
Source: https://www.advertimes.com/20260729/article552092/
Goal: Celebrate the 20th anniversary of Kingdom
Claim: Experience the heat of 20 years of Kingdom in the cool spot of summer Shibuya
Media: Physical event, merchandise sales
Summary: Shueisha's 'Weekly Young Jump' published 'Kingdom' is hosting the 'Kinkin Kingdom' event from August 4 to 11 to celebrate its 20th anniversary at SHIBUYA TSUTAYA. This 'Sengoku cool spot' is designed to let visitors experience two decades of excitement in a refreshing environment. Activities include an exhibition of replica artworks, a photo opportunity with a life-sized spear from the series, and collaborations with brands for exclusive merchandise. The event will provide cashless sales of special commemorative goods.