Brand Tracker

Welcome to the automated Brand Tracker diaries.

Singapore

Oh, bother! Starbucks celebrates 100 years of Winnie the Pooh

Campaign: Winnie the Pooh 100th Anniversary Merchandise Collection

Source: https://www.marketing-interactive.com/oh-bother-starbucks-celebrates-100-years-of-winnie-the-pooh

Goal: Celebrate the 100th anniversary of Winnie the Pooh with merchandise

Claim: For a century, Winnie the Pooh has reminded us to be kind, stay curious, and keep a little honey in your heart.

Media: Starbucks stores, LazMall, online sales

Summary: Starbucks is launching a limited-edition merchandise collection on October 20 to celebrate the 100th anniversary of Winnie the Pooh. The collection includes drinkware and accessories inspired by Pooh and his friends, designed to evoke nostalgia and appeal to both longtime fans and new audiences. It aims to bring warmth and connection to everyday routines, available in several Asia Pacific markets.

Sweden

Jubilee Shirt marks Djurgårdens IF’s 135th anniversary

Brand: Djurgårdens IF

Campaign: Jubilee Shirt marks Djurgårdens IF’s 135th anniversary

Source: https://www.resume.se/marknadsforing/kampanj/djurgardens-jubileumstroja-blir-arskort-om-135-ar/

Goal: To celebrate the 135th anniversary of Djurgårdens IF and look forward to the future

Claim: 135 years is just the beginning

Media: International football press including Soccerbible, Goal.com, and Cultkits

Summary: Djurgårdens IF is celebrating its 135th anniversary by launching a special jubilee shirt that can be redeemed for a season ticket in 2161. The initiative, created in collaboration with the agency Kontiki, aims to look forward rather than backward, emphasizing the club's legacy and future continuity. The campaign has gained notable attention in international football media.

anniversary Football legacy merchandise

Japan

Characters from VIVANT Appear in ‘Cute Forms’ with the Launch of Collaboration Products with Koala’s March

Brand: Lotte

Campaign: VIVANT Collaboration Products

Source: https://www.advertimes.com/20260806/article553165/

Goal: Promote collaboration products featuring characters from VIVANT

Media: Online store

Summary: The TBS drama 'VIVANT' has launched a collaboration with Lotte's Koala's March, featuring character-themed trading sticker seals and badges. The campaign introduces characters as koalas, with a total of eleven designs available for random selection upon purchase, exclusively on Lotte's online shop.

anime collaboration merchandise

Japan

FamilyMart Launches ‘VIVANT’ Colored Socks and Towel Handkerchiefs Along with ‘Bepan Manju’

Brand: FamilyMart

Campaign: VIVANT Collaboration

Source: https://www.advertimes.com/20260805/article552888/

Goal: Achieve 30 billion yen in sales by 2026

Media: Official EC site, Retail stores

Summary: FamilyMart is launching a collaboration with the popular TBS drama 'VIVANT', releasing themed socks and towel handkerchiefs starting August 7. The items feature designs inspired by the show's motifs and are part of FamilyMart's apparel brand 'Convenience Wear', aiming for significant sales growth. Additionally, a limited edition product called 'Bepan Manju' will be available starting August 18. The collection showcases key elements of the drama, including color schemes and branding that relate to the show's narrative.

apparel collaboration drama merchandise

Japan

Another ‘Resale Festival’? Chikawa Movie Sees Many Offers from Opening Day

Brand: Chikawa

Campaign: Chikawa Movie Release

Source: https://www.advertimes.com/20260724/article551506/

Goal: Attract and engage moviegoers with exclusive merchandise

Media: Social Media, News Outlets

Summary: The movie 'Chikawa: The Secret of Mermaid Island' was released on July 24, featuring exclusive limited edition visitor gifts that have garnered significant public attention. With the release, various merchandise like a special popcorn box and drink cup holder are also being sold, leading to concerns about resale practices on platforms like Mercari, as fans react strongly to the promotional items.

merchandise movie promotion resale concerns

Japan

Shibuya Becomes a ‘Sengoku Cool Spot’ for 20th Anniversary of Kingdom

Brand: Kingdom

Campaign: Kinkin Kingdom

Source: https://www.advertimes.com/20260729/article552092/

Goal: Celebrate the 20th anniversary of Kingdom

Claim: Experience the heat of 20 years of Kingdom in the cool spot of summer Shibuya

Media: Physical event, merchandise sales

Summary: Shueisha's 'Weekly Young Jump' published 'Kingdom' is hosting the 'Kinkin Kingdom' event from August 4 to 11 to celebrate its 20th anniversary at SHIBUYA TSUTAYA. This 'Sengoku cool spot' is designed to let visitors experience two decades of excitement in a refreshing environment. Activities include an exhibition of replica artworks, a photo opportunity with a life-sized spear from the series, and collaborations with brands for exclusive merchandise. The event will provide cashless sales of special commemorative goods.

anniversary event collaboration Kingdom merchandise