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Another ‘Resale Festival’? Chikawa Movie Sees Many Offers from Opening Day
Source: https://www.advertimes.com/20260724/article551506/
Goal: Attract and engage moviegoers with exclusive merchandise
Media: Social Media, News Outlets
Summary: The movie 'Chikawa: The Secret of Mermaid Island' was released on July 24, featuring exclusive limited edition visitor gifts that have garnered significant public attention. With the release, various merchandise like a special popcorn box and drink cup holder are also being sold, leading to concerns about resale practices on platforms like Mercari, as fans react strongly to the promotional items.
The Trojan Horse Weighing Four Tons Turned Trafalgar Square into a Movie Set
Goal: To promote the film The Odyssey through an interactive installation
Media: Public installation, social media
Summary: In July, Trafalgar Square was transformed into a film set with a replica Trojan Horse created by Universal Pictures for the film The Odyssey by Christopher Nolan. The 11-meter tall horse, weighing over four tons, was part of a larger promotional effort that included a photo exhibition and lighting effects, blending the film's world with the public space. Following its one-day appearance at Trafalgar Square, the installation moved to Westfield London for an additional four days.