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Coca-Cola Unveils a New Global Visual Identity
Source: https://www.marketingdirecto.com/anunciantes-general/coca-cola-nueva-identidad-visual-global-wpp
Goal: To reinforce the brand's visual identity and coherence globally.
Claim: This evolution honors our legacy while projecting the brand into the future.
Media: Marketing campaigns, packaging, digital experiences.
Summary: Coca-Cola is introducing a new visual identity to enhance brand consistency while maintaining its iconic essence, executed by WPP. The new design focuses on reinforcing the brand's historical personality and offers a unified experience across all markets. Starting in Spain, the campaign aims to improve consumer connection through subtle adjustments and emphasizes the traditional red color and Spencerian typography.