Brand Tracker

Welcome to the automated Brand Tracker diaries.

Finland

Spider-Man Takes Over Mall of Tripla and Pasila Station: A New International-Level Advertising Solution is First of its Kind in Finland

Campaign: Tripla Takeover

Source: https://www.markkinointiuutiset.fi/artikkelit/spider-man-valtasi-mall-of-triplan-ja-pasilan-aseman-uusi-kansainvalisen-tason-mainosratkaisu-on-ensimmainen-laatuaan-suomessa-mu-mainos

Goal: To create a standout promotional experience for the release of the Spider-Man movie.

Claim: Unforgettable visibility and engagement.

Media: Static outdoor advertising, visual displays, digital screens

Summary: Mall of Tripla launched a unique static outdoor advertising solution called Tripla Takeover, providing extensive visibility for brands in Finland's busiest shopping center and transportation hub. The campaign, surrounding the new Spider-Man movie 'Brand New Day', featured large-scale visuals and interactive displays, capturing significant attention with a reported 75% overall awareness among viewers. The campaign effectively resonated with its target audience, generating positive responses and increased interest in the film.

Coca-Cola Unveils a New Global Visual Identity

Brand: Coca-Cola

Campaign: New Image, Same Taste

Source: https://www.marketingdirecto.com/anunciantes-general/coca-cola-nueva-identidad-visual-global-wpp

Goal: To reinforce the brand's visual identity and coherence globally.

Claim: This evolution honors our legacy while projecting the brand into the future.

Media: Marketing campaigns, packaging, digital experiences.

Summary: Coca-Cola is introducing a new visual identity to enhance brand consistency while maintaining its iconic essence, executed by WPP. The new design focuses on reinforcing the brand's historical personality and offers a unified experience across all markets. Starting in Spain, the campaign aims to improve consumer connection through subtle adjustments and emphasizes the traditional red color and Spencerian typography.

brand identity Coca-Cola visual marketing