Welcome to the automated Brand Tracker diaries.
Never just sports: This is how Coca-Cola counters the controversial Novig campaign with Sydney Sweeney
Goal: Counter the controversy
Claim: Never just sports
Summary: Coca-Cola is addressing the controversy surrounding its Novig campaign featuring Sydney Sweeney by emphasizing that its messaging extends beyond just sports. The campaign aims to redefine the connection between sports and culture, indicating that Coca-Cola's involvement is broader than mere athletic events.
Never just sports: How Coca-Cola counters the controversial Novig campaign featuring Sydney Sweeney
Goal: To counter a controversial campaign
Summary: Coca-Cola is responding to the controversial Novig campaign featuring Sydney Sweeney, emphasizing that their message goes beyond just sports.
New Image, Same Flavor (Coca-Cola Renews Its Iconic Brand Identity)
Goal: To refresh visual identity while maintaining brand legacy
Claim: New image, same flavor
Summary: Coca-Cola has introduced a visual identity renewal aimed at unifying the branding of Coca-Cola Original and Coca-Cola Zero Sugar while ensuring a clear differentiation between the two. This change emphasizes the iconic red color and includes new design features, while keeping the beverage formulas unchanged. The shift comes as Coca-Cola FEMSA launches a new can line in Uruguay, representing a blend of heritage and future aspirations.
Brands in the Rhythm of Festival Sarajevo: 30 Summers, and a Scene We Still Love
Goal: To celebrate 30 years of partnership and connect emotionally with the audience
Claim: Cheers to 30!
Media: Outdoor advertising, social media, digital communication, influencers, public transportation, retail, cinema
Summary: Coca-Cola and the Sarajevo Film Festival have launched the '30 Summers, Same Scene' campaign to celebrate their 30-year partnership. The campaign emphasizes the continuity of emotions shared between the brand and the audience, capturing personal memories associated with the festival. Featuring actress Helena Vuković as a relatable face, the campaign integrates into various aspects of the festival experience, aiming to create a tangible connection for consumers through tailored promotions and extensive media presence.
Coca-Cola claims that ‘the world can wait’ and encourages people to put aside work and screens
Source: https://www.reasonwhy.es/actualidad/coca-cola-mundo-puede-esperar-campana-comidas-trabajo-pantallas
Goal: Encourage people to take a break from work and screens
Claim: The world can wait
Summary: Coca-Cola emphasizes the importance of taking time off from work and screens with their campaign, encouraging individuals to prioritize leisure and personal connections over constant productivity.
Sander Berge in new Coca-Cola commercial
Source: https://www.kampanje.com/premium/sander-berge-i-ny-coca-cola-reklame/1024735
Goal: To connect Coca-Cola with the excitement of the Premier League
Claim: Prepare for the match
Media: Television, Retail
Summary: Sander Berge once again takes a central role in Coca-Cola's Premier League campaign, showcasing the experience surrounding matchdays, including food and drink. The campaign film, 'Taste Every Second', emphasizes the emotional highs and lows of the football season and targets the Norwegian audience, highlighting the prominent role of the Premier League in local culture.
Coca-Cola Changes Design and Introduces 200ml Packaging
Goal: Create a more recognizable and modern visual system
Claim: Enjoy the iconic taste of Coca-Cola in a practical size
Media: Website, Social Media
Summary: Coca-Cola is introducing a new vibrant visual identity that highlights its rich history and connection to culture. The brand is also launching a new 200ml packaging to meet consumer demand for practical sizes while maintaining its iconic taste. Alongside the redesign, there is a competition that invites consumers to explore locations significant to the brand's development. Artists are involved in a collaborative project which aims to capture the emotions associated with Coca-Cola.
Coca-Cola Changes Design and Introduces 200ml Packaging
Goal: To create a unified and modern visual system that is instantly recognizable across various markets and formats.
Claim: Coca-Cola remains a part of culture, fashion, music, and shared memories.
Summary: Coca-Cola introduces a new vibrant visual style while maintaining its iconic taste. The redesign emphasizes the brand's strong symbols and aims for a cohesive visual identity across products. Along with this, a new 200ml package is launched in the Czech market to cater to the demand for more practical sizes. The campaign also includes a contest leading customers to significant Coca-Cola locations, with a limited series of T-shirts designed by illustrator Barbora Balgová to reflect the emotions associated with the brand.
Coca-Cola Introduces Limited Edition Creamy Vanilla in the Netherlands
Source: https://www.adformatie.nl/marketing/merkstrategie/coca-cola-introduceert-creamy-vanilla-in-nederland
Goal: Introduce a new flavor to the market
Claim: Enjoy the delightful taste of Creamy Vanilla
Summary: Coca-Cola has launched a limited edition flavor called Creamy Vanilla in the Netherlands, aiming to provide consumers with a new and enjoyable beverage option.
Central Cee turns Premier League feels into Coca-Cola’s latest track
Goal: Capture the emotional experience of football fandom
Claim: The team
Media: Streaming platforms, retail activations, campaign film
Summary: Coca-Cola Zero Sugar has partnered with British rapper Central Cee for its latest Premier League campaign titled 'Taste every second', which reflects the emotions of football fans through an original track called 'The team'. The campaign also features a film showcasing the emotional journey of fans throughout the season and includes limited-edition packs with QR codes for football-related prizes.
Coca-Cola invites fans to ‘taste every second’ in Premier League campaign
Goal: To engage fans during the Premier League
Claim: Taste every second
Media: Television
Summary: Coca-Cola has launched a new two-minute advertisement created by VML, encouraging fans to enjoy every moment while watching the Premier League.
New: David presents ‘Formula’, the campaign with which Coca-Cola celebrates its 100 years in Mexico
Goal: Celebrate Coca-Cola's 100 years in Mexico
Claim: Our formula is to always be together
Media: All media channels in the country
Summary: Coca-Cola launches its campaign 'Formula' to celebrate 100 years in Mexico, featuring the iconic artist Luis Miguel. The campaign highlights family gatherings, celebrations, and reunions, emphasizing the connection between Coca-Cola and its place in Mexican culture. The campaign aims to honor millions of Mexicans who have incorporated Coca-Cola into their lives and traditions, showcasing the theme that it's always better together.
A laptop at the table sets the tone for Coca-Cola’s new global campaign
Goal: Encourage consumers to leave distractions behind during meals
Claim: The World Will Wait
Media: Two films, outdoor campaign, digital influence strategy
Summary: Coca-Cola launched a new global campaign encouraging consumers to set aside distractions during meals, emphasizing the importance of shared moments at the table. Developed by WPP Open X and led by Grey, the campaign features two films and a digital activation centered around the expression AFK (Away From Keyboard), aiming to position Coca-Cola as a vital part of meal gatherings.
What’s your love language? Coca-Cola’s is quality time
Source: https://www.marketing-interactive.com/whats-your-love-language-coca-colas-is-quality-time
Goal: Encourage consumers to prioritize meaningful moments with friends and family over daily distractions.
Claim: The world will wait
Media: Influencer, digital, out-of-home (OOH)
Summary: Coca-Cola's new global campaign 'The world will wait' aims to inspire Gen Z and millennials to disconnect from daily distractions and prioritize shared meals with loved ones. The campaign features two films and various digital and OOH executions that emphasize the importance of genuine connection. By promoting the idea that urgent tasks can wait for quality time, Coca-Cola positions itself as the perfect companion for shared dining experiences.
Campaign in Austria: This is the new brand identity of Coca-Cola
Goal: to introduce a new brand identity
Summary: The article discusses Coca-Cola's new brand identity campaign launched in Austria, focusing on refreshing its image and connecting with local consumers.
Arnab Roy: ‘An idea that resonates worldwide is a goldmine’ | Adlatina
Goal: Encourage people to prioritize important moments over urgent tasks
Media: Digital channels
Summary: Coca-Cola's new global campaign, 'The world will wait,' encourages individuals to value real-life connections over the urgency of a fast-paced digital world. The campaign emphasizes that taking time for loved ones outweighs the importance of urgent work, reminding consumers of the need to enjoy small moments of quality.
The Coca-Cola crowned eCommerce Brand of the Year at Asia eCommerce Awards 2025
Goal: To excel in eCommerce branding and marketing
Claim: eCommerce Brand of the Year
Media: Online and eCommerce platforms
Summary: The Coca-Cola Company won 'eCommerce Brand of the Year' at the Asia eCommerce Awards 2025, outpacing Nestlé with multiple accolades. Its successful campaigns, including 'Coke&Go' and 'Philippines Christmas 2024 with foodpanda', collectively dominated multiple categories, showcasing Coca-Cola's innovative approach in eCommerce.
After Ten Years: Coca-Cola Becomes a Bundesliga Sponsor Again
Goal: Increase brand visibility in sports
Summary: Coca-Cola has announced that it will become a sponsor of the Bundesliga after a ten-year hiatus. This return to sponsorship aims to enhance the brand's visibility and engagement within the popular football league.
How Brands Marked This Year’s Tour de France
Goal: To unify brand presence
Summary: Tomato Košir highlights the impact of social media and opinion leaders regarding Coca-Cola's new typography, viewing the new typeface as a useful tool for creating a cohesive brand appearance.
Why would a recognisable brand like Coca-Cola need a refresh?
Source: https://www.marketing-interactive.com/why-would-a-recognisable-brand-like-coca-cola-need-a-refresh
Goal: Ensure brand consistency across various markets
Claim: One recognisable brand experience
Summary: Coca-Cola has introduced a global visual identity refresh aimed at creating a clearer and more consistent brand experience across over 200 markets. This subtle update reinforces the brand’s core elements rather than reinventing them, highlighting the importance of maintaining brand equity in a competitive landscape.
Outdoor Advertising: Coca-Cola and ‘The Odyssey’ Open New OOH Location with Verkehrsbüro XXL
Goal: To launch a new OOH advertising location
Media: OOH
Summary: Coca-Cola has inaugurated a new out-of-home advertising location called 'The Odyssey' in collaboration with Verkehrsbüro XXL. This initiative aims to enhance Coca-Cola's visibility and engagement in the outdoor advertising landscape.
Coca-Cola chooses Spain to present its new global image in Europe
Source: https://www.reasonwhy.es/actualidad/coca-cola-elige-espana-presentar-europa-nueva-imagen-global
Goal: To present their new global image to Europe
Summary: Coca-Cola has chosen Spain to unveil its new global image for the European market. The campaign emphasizes the importance of their branding and strategy in response to digital advertising trends.
Advertisements Created with AI: Keys to Achieving Success Without Risks
Goal: Engage audiences with the holiday spirit
Claim: Tradition and craftsmanship
Media: Television, Online
Summary: The article discusses the impact of artificial intelligence in advertising, highlighting Coca-Cola's recent holiday campaigns that faced mixed reactions. While the brand attempted to modernize its iconic advertisement 'Holidays are coming' using AI, it raised concerns over authenticity and warmth. The article also mentions the recognition of Ogilvy’s campaign for Cruzcampo which successfully used deepfake technology.
Coca-Cola Unveils a New Global Visual Identity
Source: https://www.marketingdirecto.com/anunciantes-general/coca-cola-nueva-identidad-visual-global-wpp
Goal: To reinforce the brand's visual identity and coherence globally.
Claim: This evolution honors our legacy while projecting the brand into the future.
Media: Marketing campaigns, packaging, digital experiences.
Summary: Coca-Cola is introducing a new visual identity to enhance brand consistency while maintaining its iconic essence, executed by WPP. The new design focuses on reinforcing the brand's historical personality and offers a unified experience across all markets. Starting in Spain, the campaign aims to improve consumer connection through subtle adjustments and emphasizes the traditional red color and Spencerian typography.