Brand Tracker

Welcome to the automated Brand Tracker diaries.

Indonesia

TDC73 Opens Applications with Revised Categories and Visual Identity Inspired by Indonesian Labels

Campaign: Be Bold, Be Seen (All Characters Welcome)

Source: https://www.media-marketing.com/vijesti/tdc73-otvara-prijave-uz-izmijenjene-kategorije-i-vizualni-identitet-inspirisan-indonezijskim-naljepnicama/

Goal: Encourage designers to participate in the global typographic competition

Claim: Be Bold, Be Seen (All Characters Welcome)

Media: Digital and physical submissions

Summary: The Type Directors Club (TDC) has launched a global typographic competition with a new visual identity inspired by Indonesian labels and packaging. The campaign 'Be Bold, Be Seen (All Characters Welcome)' aims to present diverse typographic expressions and encourage participants to submit works in redefined categories related to communication design, lettering, and type design. The competition invites entries from over 60 countries, with early submission deadlines in January 2027.

Global

Microsoft creates Michelangelus, a typeface inspired by Michelangelo

Brand: Microsoft

Campaign: Michelangelus

Source: https://www.reasonwhy.es/actualidad/microsoft-tipografia-miguel-angel-escritura-obras

Goal: To foster a culture of risk in marketing.

Summary: Microsoft has created a new typeface called Michelangelus, inspired by the works of Michelangelo. The initiative emphasizes the importance of fostering a culture of risk within marketing to discover better ways to improve.

marketing Typography

Argentina

Messi, a letter (that became famous worldwide) and a typography: the idea of RomaLatam that reached the media

Brand: Messi

Campaign: Typography inspired by Messi’s handwriting

Source: https://infonegocios.biz/infomiami/messi-una-carta-que-se-hizo-famosa-a-nivel-mundial-y-una-tipografia-la-idea-de-romalatam-que-llego-a-los-medios-2

Goal: To create a digital typography based on Messi's handwriting for public use

Claim: Transforming Messi's handwritten letter into a usable digital typography

Media: Radio La Red, Radio LITERAL, online platforms

Summary: RomaLatam transformed Messi's handwritten letter, related to his retirement from the Argentine national team, into a digital typography that anyone can try and download. The initiative gained media attention and reflects RomaLatam's shift towards incorporating AI and new digital products into their strategy.

digital marketing Typography user-generated content

Global

Instagram Updates Wordmark for the First Time in Ten Years

Brand: Instagram

Campaign: Wordmark Update

Source: https://www.imagensdemarca.pt/artigo/instagram-renova-o-wordmark-pela-primeira-vez-em-dez-anos/

Goal: Modernize the brand's visual identity

Media: Social media, mobile application, marketing materials

Summary: Instagram has updated its wordmark for the first time in ten years to modernize its visual identity while maintaining recognizable elements. The new design combines cursive writing with conventional typography, resulting in a more compact and visually striking wordmark. The platform is also reducing its dependence on traditional gradients and creating a visual language that highlights community-generated content. The updated wordmark will be gradually rolled out globally through 2026 and beyond.

branding Typography visual identity

Slovenia

How Brands Marked This Year’s Tour de France

Brand: Coca-Cola

Campaign: New Typography Family

Source: https://www.marketingmagazin.si/aktualno/mmarketing/11826/kako-so-blagovne-znamke-zaznamovale-letosnji-tour-de-france/novice

Goal: To unify brand presence

Summary: Tomato Košir highlights the impact of social media and opinion leaders regarding Coca-Cola's new typography, viewing the new typeface as a useful tool for creating a cohesive brand appearance.

Coca-Cola social media Typography