Campaign Diaries
Messi, a letter (that became famous worldwide) and a typography: the idea of RomaLatam that reached the media
Goal: To create a digital typography based on Messi's handwriting for public use
Claim: Transforming Messi's handwritten letter into a usable digital typography
Media: Radio La Red, Radio LITERAL, online platforms
Summary: RomaLatam transformed Messi's handwritten letter, related to his retirement from the Argentine national team, into a digital typography that anyone can try and download. The initiative gained media attention and reflects RomaLatam's shift towards incorporating AI and new digital products into their strategy.
Campaign Diaries
No Brand Diaries found.
Leo Messi launches his night fragrance and expands his business empire
Goal: Launch of a new fragrance
Summary: With the conclusion of his time with the Argentine National Team after the 2026 World Cup, Leo Messi embarks on a more focused and mature business venture with the launch of his new fragrance, Messi Night, marking a new chapter in his life.
Campaign Diaries
No Brand Diaries found.
