Coca-Cola

Comments off | By · July 18, 2026

Campaign Diaries

Never just sports: This is how Coca-Cola counters the controversial Novig campaign with Sydney Sweeney

Brand: Coca-Cola

Campaign: Novig Campaign

Source: https://www.horizont.at/marketing/news/never-just-sports-so-kontert-coca-cola-die-umstrittene-novig-kamagne-mit-sidney-sweeney-103778

Goal: Counter the controversy

Claim: Never just sports

Summary: Coca-Cola is addressing the controversy surrounding its Novig campaign featuring Sydney Sweeney by emphasizing that its messaging extends beyond just sports. The campaign aims to redefine the connection between sports and culture, indicating that Coca-Cola's involvement is broader than mere athletic events.

Campaign Diaries

No Brand Diaries found.

Coca-Cola Sydney Sweeney

Global

Never just sports: How Coca-Cola counters the controversial Novig campaign featuring Sydney Sweeney

Brand: Coca-Cola

Campaign: Novig Campaign

Source: https://www.horizont.net/marketing/nachrichten/never-just-sports-so-kontert-coca-cola-die-umstrittene-novig-kamagne-mit-sidney-sweeney-236214

Goal: To counter a controversial campaign

Summary: Coca-Cola is responding to the controversial Novig campaign featuring Sydney Sweeney, emphasizing that their message goes beyond just sports.

Campaign Diaries

No Brand Diaries found.

advertising campaign Coca-Cola

Uruguay

New Image, Same Flavor (Coca-Cola Renews Its Iconic Brand Identity)

Brand: Coca-Cola

Campaign: Visual Identity Renewal

Source: https://infonegocios.biz/y-ademas/nueva-imagen-mismo-sabor-coca-cola-renueva-su-iconica-identidad-de-marca

Goal: To refresh visual identity while maintaining brand legacy

Claim: New image, same flavor

Summary: Coca-Cola has introduced a visual identity renewal aimed at unifying the branding of Coca-Cola Original and Coca-Cola Zero Sugar while ensuring a clear differentiation between the two. This change emphasizes the iconic red color and includes new design features, while keeping the beverage formulas unchanged. The shift comes as Coca-Cola FEMSA launches a new can line in Uruguay, representing a blend of heritage and future aspirations.

Campaign Diaries

No Brand Diaries found.

branding Coca-Cola identity renewal

Bosnia and Herzegovina

Brands in the Rhythm of Festival Sarajevo: 30 Summers, and a Scene We Still Love

Brand: Coca-Cola

Campaign: 30 Summers, Same Scene

Source: https://www.media-marketing.com/tema-dana/brendovi-u-ritmu-festivalskog-sarajeva-30-ljeta-i-scena-koju-jos-uvijek-volimo/

Goal: To celebrate 30 years of partnership and connect emotionally with the audience

Claim: Cheers to 30!

Media: Outdoor advertising, social media, digital communication, influencers, public transportation, retail, cinema

Summary: Coca-Cola and the Sarajevo Film Festival have launched the '30 Summers, Same Scene' campaign to celebrate their 30-year partnership. The campaign emphasizes the continuity of emotions shared between the brand and the audience, capturing personal memories associated with the festival. Featuring actress Helena Vuković as a relatable face, the campaign integrates into various aspects of the festival experience, aiming to create a tangible connection for consumers through tailored promotions and extensive media presence.

Campaign Diaries

No Brand Diaries found.

campaign celebration Coca-Cola partnership Sarajevo Film Festival

Global

Coca-Cola claims that ‘the world can wait’ and encourages people to put aside work and screens

Brand: Coca-Cola

Campaign: The world can wait

Source: https://www.reasonwhy.es/actualidad/coca-cola-mundo-puede-esperar-campana-comidas-trabajo-pantallas

Goal: Encourage people to take a break from work and screens

Claim: The world can wait

Summary: Coca-Cola emphasizes the importance of taking time off from work and screens with their campaign, encouraging individuals to prioritize leisure and personal connections over constant productivity.

Campaign Diaries

No Brand Diaries found.

Coca-Cola leisure wellness

Norway

Sander Berge in new Coca-Cola commercial

Brand: Coca-Cola

Campaign: Taste Every Second

Source: https://www.kampanje.com/premium/sander-berge-i-ny-coca-cola-reklame/1024735

Goal: To connect Coca-Cola with the excitement of the Premier League

Claim: Prepare for the match

Media: Television, Retail

Summary: Sander Berge once again takes a central role in Coca-Cola's Premier League campaign, showcasing the experience surrounding matchdays, including food and drink. The campaign film, 'Taste Every Second', emphasizes the emotional highs and lows of the football season and targets the Norwegian audience, highlighting the prominent role of the Premier League in local culture.

Campaign Diaries

No Brand Diaries found.

Coca-Cola Premier League Sander Berge

Czech Republic

Coca-Cola Changes Design and Introduces 200ml Packaging

Brand: Coca-Cola

Campaign: New Visual Identity and 200ml Packaging Launch

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/energie-osvezeni-a-radost-z-kazdeho-dousku-coca-cola-meni-design-a-prichazi-s-200ml-balenim/

Goal: Create a more recognizable and modern visual system

Claim: Enjoy the iconic taste of Coca-Cola in a practical size

Media: Website, Social Media

Summary: Coca-Cola is introducing a new vibrant visual identity that highlights its rich history and connection to culture. The brand is also launching a new 200ml packaging to meet consumer demand for practical sizes while maintaining its iconic taste. Alongside the redesign, there is a competition that invites consumers to explore locations significant to the brand's development. Artists are involved in a collaborative project which aims to capture the emotions associated with Coca-Cola.

Campaign Diaries

No Brand Diaries found.

brand redesign Coca-Cola competition new packaging

Czech Republic

Coca-Cola Changes Design and Introduces 200ml Packaging

Brand: Coca-Cola

Campaign: New Visual Identity and 200ml Packaging Launch

Source: https://www.mam.cz/novinky/media-a-trh/2026-09/energie-osvezeni-a-radost-z-kazdeho-dousku-coca-cola-meni-design-a-prichazi-s-200ml-balenim/

Goal: To create a unified and modern visual system that is instantly recognizable across various markets and formats.

Claim: Coca-Cola remains a part of culture, fashion, music, and shared memories.

Summary: Coca-Cola introduces a new vibrant visual style while maintaining its iconic taste. The redesign emphasizes the brand's strong symbols and aims for a cohesive visual identity across products. Along with this, a new 200ml package is launched in the Czech market to cater to the demand for more practical sizes. The campaign also includes a contest leading customers to significant Coca-Cola locations, with a limited series of T-shirts designed by illustrator Barbora Balgová to reflect the emotions associated with the brand.

Campaign Diaries

No Brand Diaries found.

Coca-Cola Czech Republic packaging rebranding

Global

Coke tackles college football season with creator content, fantasy sports

Brand: Coca-Cola

Campaign: Fan Work Is Thirsty Work

Source: https://www.marketingdive.com/news/coke-tackles-college-football-season-with-creator-content-fantasy-sports/828780/

Goal: To enhance brand presence while targeting college football audiences

Claim: Fan Work Is Thirsty Work

Media: TV, social, digital, experiential, retail, e-commerce, public relations

Summary: Coca-Cola is ramping up its sports marketing with an updated campaign titled 'Fan Work Is Thirsty Work' focusing on college football and fantasy sports. This campaign seeks to personalize experiences for fans while maintaining a strong social media presence, celebrating the excitement of college sports with new advertisements and sponsorships, including the Coca-Cola Bowl Season.

Campaign Diaries

No Brand Diaries found.

campaign college football personalization sports marketing

Netherlands

Coca-Cola Introduces Limited Edition Creamy Vanilla in the Netherlands

Brand: Coca-Cola

Campaign: Limited Edition Creamy Vanilla Launch

Source: https://www.adformatie.nl/marketing/merkstrategie/coca-cola-introduceert-creamy-vanilla-in-nederland

Goal: Introduce a new flavor to the market

Claim: Enjoy the delightful taste of Creamy Vanilla

Summary: Coca-Cola has launched a limited edition flavor called Creamy Vanilla in the Netherlands, aiming to provide consumers with a new and enjoyable beverage option.

Campaign Diaries

No Brand Diaries found.

Coca-Cola limited edition Vanilla Flavor

Mexico

Coca-Cola Transforms Worn Out Grocery Store Signs in Mexico into Advertising Network

Brand: Coca-Cola

Campaign: Transforming Used Grocery Store Signs into Advertising Network

Source: https://pub.be/fr/coca-cola-transforme-les-stores-uses-depiceries-mexicaines-en-reseau-publicitaire/

Goal: To create an advertising network from used grocery store signs.

Summary: Coca-Cola is transforming wearied grocery store signs in Mexican stores into an advertising network, repurposing them for promotional use.

Campaign Diaries

No Brand Diaries found.

advertising sustainability

United Kingdom

Central Cee Raps for Coca-Cola About Unconditional Love for the Team

Brand: Coca-Cola

Campaign: Taste Every Second

Source: https://www.media-marketing.com/vijesti/central-cee-za-coca-colu-repuje-o-bezuslovnoj-ljubavi-prema-timu/

Goal: To celebrate football loyalty and excitement through a musical experience

Claim: Taste Every Second

Media: Streaming platforms, social media, OOH and DOOH formats, influencer marketing, local game viewing, merchandising, retail activations

Summary: Coca-Cola Zero Sugar has launched a campaign titled 'Taste Every Second' featuring a song by British rapper Central Cee to celebrate the start of the 2026/2027 Premier League season. The song, 'The Team', reflects the emotional journey of football fans and ties into a two-minute film that captures a season's milestones. The campaign, created by WPP Open X and featuring multiple agencies, includes various media activities and a limited edition packaging with QR codes for fan engagement.

Campaign Diaries

No Brand Diaries found.

advertising fan loyalty Football music

Brand

Coca-Cola Campaign: Novig Campaign Source: https://www.horizont.at/marketing/news/never-just-sports-so-kontert-coca-cola-die-umstrittene-novig-kamagne-mit-sidney-sweeney-103778 Goal:...