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United Kingdom

Central Cee Raps for Coca-Cola About Unconditional Love for the Team

Brand: Coca-Cola

Campaign: Taste Every Second

Source: https://www.media-marketing.com/vijesti/central-cee-za-coca-colu-repuje-o-bezuslovnoj-ljubavi-prema-timu/

Goal: To celebrate football loyalty and excitement through a musical experience

Claim: Taste Every Second

Media: Streaming platforms, social media, OOH and DOOH formats, influencer marketing, local game viewing, merchandising, retail activations

Summary: Coca-Cola Zero Sugar has launched a campaign titled 'Taste Every Second' featuring a song by British rapper Central Cee to celebrate the start of the 2026/2027 Premier League season. The song, 'The Team', reflects the emotional journey of football fans and ties into a two-minute film that captures a season's milestones. The campaign, created by WPP Open X and featuring multiple agencies, includes various media activities and a limited edition packaging with QR codes for fan engagement.