Welcome to the automated Brand Tracker diaries.
Absolut and Charli xcx mix up something chaotic
Source: https://www.marketing-interactive.com/absolut-and-charli-xcx-mix-up-something-chaotic
Goal: Engage with Charli xcx's fandom through music, nightlife, and martini culture.
Media: Social media, live performances, merchandise
Summary: Absolut Vodka has partnered with pop star Charli xcx for a two-year global collaboration aimed at connecting with her fans through limited-edition products, custom merchandise, and events. The campaign emphasizes co-creation with Charli and her community, allowing her fans to influence the collaboration as it unfolds.
Buraka Som Sistema Celebrates 20 Years with Capsule Collection in Collaboration with Daily Paper
Goal: To celebrate 20 years of the band's history and their return to the stage
Claim: A collaboration born from a long-standing friendship
Media: Instagram, physical store presentations in Lisbon and Porto
Summary: Buraka Som Sistema, the Portuguese collective, celebrates two decades with a capsule collection in collaboration with Daily Paper, blending music, fashion, and identity. The collection will be showcased in Lisbon on October 22 and in Porto on October 23, featuring T-shirts that merge the band's graphic language with Daily Paper's aesthetic, reflecting cultural influences from both parties.
Apple Music Revamps Visual Identity Inspired by Sound Waves
Goal: To strengthen brand personality through a direct link between sound and image
Claim: Null
Media: Streaming service content, event programming, advertising campaigns
Summary: Apple Music has introduced a new visual identity inspired by the vibrations of music, aiming to enhance the brand's personality by connecting sound with imagery. The project was developed by TBWAMedia Arts Lab in collaboration with music producer Fred Again and sound design company Nest Acoustics. The visual identity is based on transforming music into images by creating waves in mineral oil. The update includes a new logo and audiovisual signature to reflect the energy and dynamism of music, set to feature in original content, events, and advertising campaigns.
Daft Punk enters the LEGO world: The iconic stage from the Alive 2007 tour becomes a LEGO set
Goal: To connect two communities through music and creativity
Media: Film, Social Media
Summary: Daft Punk's iconic pyramid stage from their Alive 2007 tour is being turned into a LEGO set as part of a partnership with LEGO Group. The collaboration encompasses products, content, and brand experiences, aimed at merging music and creative communities. The partnership was announced through a film featuring LEGO versions of Daft Punk, with music from their albums accompanying the visuals. A unique fan-made LEGO model of the stage gained official approval, further linking the brands.
Tate McRae, the Queen of Victoria’s Secret Fashion Show 2026: Sang, Danced, and Walked the Runway (The New Pop Star?)
Goal: Showcase talent and fashion integration
Summary: Canadian star Tate McRae delivered an impressive display of talent that seamlessly fused music, dance, and modeling, marking the highlight of the Victoria's Secret Fashion Show 2026, where she appeared in a striking red lingerie ensemble.
The penetration into ‘the living room’: Co-creation starting from ‘affection’… Learning from Mrs. GREEN APPLE about how to build future connections and relationships between brands and consumers.
Source: https://www.advertimes.com/20261013/article560404/
Goal: To expand the reach and activities of Mrs. GREEN APPLE globally.
Media: Media roundtable events
Summary: Universal Music held a media roundtable on October 9 to discuss the thoughts and business structure supporting Mrs. GREEN APPLE. Unlike typical promotional events for new music, this gathering aimed to highlight broader entertainment possibilities and the future vision for the artist. The Project-MGA team, established in collaboration with Mrs. GREEN APPLE, focuses on innovative approaches to music and entertainment, marking a new phase for the artist.
Toyota and MEO strengthen their presence at the Tribeca Festival Lisbon 2026 through cinema and music
Goal: To connect brands and audiences through cultural experiences in cinema and music
Claim: Continuity of the concept of Moviemento
Media: Film, music events, outdoor screenings
Summary: Toyota and MEO are partnering with the Tribeca Festival in Lisbon from December 9 to 13, 2026, focusing on cinema and music. Toyota continues its association with the film programming through Tribeca Film by Toyota, while MEO enhances its presence with Tribeca Music by MEO, which features concerts and performances. The festival aims to integrate brands within its cultural experience.
As Long As There Is Music to Sing, There Are Connections to Make
Source: https://www.imagensdemarca.pt/artigo/enquanto-houver-musica-para-cantar-ha-ligacoes-para-criar/
Goal: To celebrate diversity and connections through music
Summary: The project 'NOS Sings to Another & Not to the Same' by NOS invites artists from different musical backgrounds to reinterpret each other's work, creating an intimate celebration of Portuguese music's diversity. The third season's first episode features Jorge Palma performing a song by Carminho, serving as a tribute and highlighting music's power to forge lasting connections.
Media Week Awards winners 2026: Long-Term Media Strategy
Goal: Support the next generation of UK music
Claim: Powerfully backing the next generation
Summary: The article highlights the gold award-winning campaign 'Amex 'Unsigned' by UM London for American Express, which focuses on empowering the next generation of music in the UK.
Encounters that Leave a Mark
Source: https://www.imagensdemarca.pt/artigo/encontros-que-deixam-marca/
Goal: To connect artists and audiences and strengthen the relationship with Portuguese music.
Summary: The article discusses various initiatives that connect brands, territories, and people in Portugal, including a literary tourism project in Óbidos, NOS's music reinterpretation project, Lidl's pet food campaign and charity initiative, Worten's training campus for commercial strategy development, and consumer behavior changes regarding savings and loyalty programs.
Advertising: BMW launches spots with the voice of Rose Villain
Goal: To connect with younger generations and extend the narrative beyond traditional advertising formats
Claim: Reach for the moon
Media: Television, radio, social media
Summary: BMW Italia launches a campaign for the BMW Series 1 featuring the voice of Rose Villain, aimed at younger audiences through a mix of music, commercials, and social media content. The collaboration includes a TV spot with a voice-over by Villain and a dedicated radio creative. The messaging emphasizes accessibility and personal expression with the model.
Amex Is Turning Harry Styles Fandom Into a Membership Perk
Goal: To provide exclusive access and meaningful experiences for card members
Claim: Unlock access for members that only Amex can provide
Media: Pop-up events, presale tickets, merchandise
Summary: American Express is expanding its brand strategy by connecting card members to artists globally, exemplified through its partnership with Harry Styles on his 'Together, Together' tour. The campaign includes exclusive merchandise, presale tickets, and album pop-ups across 16 cities, aiming to deepen fan engagement and cater to the desires of younger audiences.
My Home
Goal: Create a cozy sound for brand recognition
Summary: Austrian songwriter David Slomo has composed a 'cozy' sound for Fini's Feinstes, which aims to enhance the brand's connection with its audience through music that evokes a sense of home.
Loy Agency: The Matterhorn Now Has Its Song
Source: https://www.persoenlich.com/marketing/das-matterhorn-hat-jetzt-seinen-song
Goal: Promote the song 'Matterhorn' and connect it to the symbol of the Matterhorn mountain.
Media: Social media channels and short films documenting the creative process.
Summary: Linda Fäh, a Swiss singer and Miss Switzerland contestant, has dedicated a song to the Matterhorn, which she has climbed since not recognizing it in 2009. The campaign, developed by the Zurich agency Loy in collaboration with Zermatt Tourism, revolves around the personal connection between Fäh and the Matterhorn. It includes a teaser phase on social media and short films showcasing the creative process behind the song, which is part of her upcoming dialect album 'Heimat im Härz' set for release in January 2027.
Coach puts music at the heart of its Gen Z play
Source: https://www.marketing-interactive.com/coach-puts-music-at-the-heart-of-its-gen-z-play
Goal: Connect with Gen Z through music and real-world experiences
Media: Spotify, live performances, digital content
Summary: Coach's Fall 2026 campaign, 'Live your story', centers on music and real-world connections through a partnership with Spotify. The campaign features Elle Fanning and various musicians, creating personalized experiences via playlists and a traveling tour in multiple countries. The films depict themes of connection through live music, reflecting Gen Z's desire for deeper real-life connections.
Australia GAD orelsanise Ligue 1 + – Strategies
Source: https://www.strategies.fr/actualites/marques/LQ6538524C/australiegad-orelsanise-ligue1.html
Goal: Promote Ligue 1 through music collaboration
Summary: The article discusses a new campaign that integrates the artistic vision of French rapper Orelsan with the promotion of Ligue 1, showcasing the cultural ties between sports and music in France.
Sagres brings Portuguese soul to Meo Kalorama
Source: https://www.imagensdemarca.pt/artigo/sagres-leva-alma-portuguesa-ao-meo-kalorama/
Goal: Support urban music talent development
Media: Live showcase events
Summary: At the Meo Kalorama festival, Sagres went beyond sponsorship by providing a platform for a new generation of urban music talent. Through support for the 'Artistic Residency by Chelas É O Sítio', young artists had the chance to hone their skills, collaborate with industry professionals, and explore various sectors. This journey culminated in a showcase at the Sagres Stage featuring performances by Gohu G, Pandon, and Tublack, combining music, culture, and new opportunities.
Heineken at Rock in Rio Brazil 2026 turns a simple ‘cheers’ into an opportunity to meet
Goal: Create real-life connections through shared musical tastes.
Claim: Transforming what people already love into common ground to meet someone new.
Media: Smart bands, Spotify, physical activations at the festival
Summary: At Rock in Rio Brazil 2026, Heineken is launching The Clinker, an activation designed by LePub and LeGarage that facilitates real-life encounters based on musical compatibility. Attendees use smart bands connected to Heineken cans and glasses to find others with similar music preferences. When they toast, their compatible tastes are revealed. Additionally, Heineken and Spotify will present The Loudest Playlist, which evolves during the festival based on audience reactions. The initiatives aim to enhance connections among attendees, highlighting the role of live events in discovering music beyond algorithms.
Sagres Debuts at MEO Kalorama with a Stage Inspired by the Portuguese Soul
Goal: Enhance brand presence and engage festival-goers through artistic initiatives
Claim: Celebrating Portuguese identity through art and music
Media: On-site activation, visual art, music performances
Summary: Sagres debuts as the official beer of the MEO Kalorama festival, featuring a specially designed stage by illustrator Leonor Violeta, which incorporates elements of Portuguese culture in a contemporary style. The brand will have ten bars at the festival and host a showcase of emerging artists from Chelas. Additionally, a 'Gallery of Cheers' activation will capture spontaneous moments from festival attendees, creating a collective portrait of the experience.
To enter the BTS world, just type 7777
Source: https://www.media-marketing.com/vijesti/za-ulazak-u-bts-svijet-dovoljno-je-upisati-7777/
Goal: Engage BTS fans with AI features
Claim: Enter BTS world by just typing 7777
Media: Mobile application
Summary: Google's campaign introduces the Gemini app's features tailored for BTS fans. Users can unlock four experiences by entering 'Unlock BTS' or '7777', including insights into BTS members' use of Gemini, a music guessing game, an informational hub with news and schedules, and a Korean language learning feature. Accompanying the launch is the film 'BTS & Gemini It Starts with You', showcasing the members in everyday situations.
Central Cee Raps for Coca-Cola About Unconditional Love for the Team
Goal: To celebrate football loyalty and excitement through a musical experience
Claim: Taste Every Second
Media: Streaming platforms, social media, OOH and DOOH formats, influencer marketing, local game viewing, merchandising, retail activations
Summary: Coca-Cola Zero Sugar has launched a campaign titled 'Taste Every Second' featuring a song by British rapper Central Cee to celebrate the start of the 2026/2027 Premier League season. The song, 'The Team', reflects the emotional journey of football fans and ties into a two-minute film that captures a season's milestones. The campaign, created by WPP Open X and featuring multiple agencies, includes various media activities and a limited edition packaging with QR codes for fan engagement.
Central Cee turns Premier League feels into Coca-Cola’s latest track
Goal: Capture the emotional experience of football fandom
Claim: The team
Media: Streaming platforms, retail activations, campaign film
Summary: Coca-Cola Zero Sugar has partnered with British rapper Central Cee for its latest Premier League campaign titled 'Taste every second', which reflects the emotions of football fans through an original track called 'The team'. The campaign also features a film showcasing the emotional journey of fans throughout the season and includes limited-edition packs with QR codes for football-related prizes.
Anghami launches ‘Anghami Elite’, a program dedicated to celebrating the region’s most influential artists
Goal: To celebrate and connect audiences with influential artists in the region
Media: exclusive content, curated listening experiences, fan-focused activations
Summary: Anghami launched Anghami Elite, a program aimed at celebrating the region's influential artists, starting with a special edition dedicated to Angham. This initiative focuses on highlighting the artists' complete work, creative journey, and cultural significance through exclusive content and engaging fan experiences.
Premiere: Popeyes and Gut Mexico City Revive Jazz from the Kitchen
Goal: To revive jazz and pay homage to its New Orleans roots
Claim: We want to bring relevance and flavor back to jazz
Media: YouTube
Summary: Popeyes has launched 'Tasty Sessions', a musical platform aimed at reviving jazz, an iconic genre from New Orleans. In collaboration with Gut Mexico City, the campaign provides a space for emerging artists to reinterpret jazz in a small concert setting while preparing Popeyes' beloved fried chicken. The initiative celebrates the brand's roots in New Orleans, reminding audiences of the cultural significance of jazz. This first edition featured composer Karina Galicia with musicians from various Latin American countries. Content will be available on Popeyes Puerto Rico's official YouTube channel.
The Decade of Sneaker Culture is Encapsulated in Foot Locker’s New Campaign
Goal: To celebrate and connect sneaker culture over more than five decades.
Media: television, social media, digital channels, outdoor and retail stores
Summary: The new campaign 'It Always Will Be Foot Locker' reflects on over five decades of sneaker culture and Foot Locker's role within it. A two-minute film featuring archival ads and new scenes highlights iconic sneakers and cultural figures, suggesting that sneaker culture has continually evolved with Foot Locker as a central meeting place. Directed by Kim Gehrig, the campaign continues the themes introduced earlier this year with 'Hoops Lives Here' and expands them into the broader cultural arena.
The Pro League unveils its new anthem with Sonhouse and Joyhauser
Source: https://pub.be/fr/la-pro-league-devoile-son-nouvel-hymne-avec-sonhouse-et-joyhauser/
Goal: To introduce a new anthem for the Pro League
Summary: The Pro League has unveiled its new anthem in collaboration with artists Sonhouse and Joyhauser.
Toyota finds a new rhythm with Asia’s music makers
Source: https://www.marketing-interactive.com/toyota-finds-a-new-rhythm-with-asia-s-music-makers
Goal: To connect with the youth population and inspire new forms of expression through music
Claim: Move your world
Media: TikTok
Summary: Toyota Motor Asia is launching a music initiative called 'Move your world beat', in collaboration with VIRTUE Asia. The campaign encourages artists from six Asian markets to create music using sounds from Toyota vehicles, aiming to reinterpret cultural elements through contemporary music and engage the youth. The initiative will culminate in a collaborative track featuring contributions from various artists, promoting cultural participation and collaboration.
Mrs. GREEN APPLE’s Unstoppable Momentum During Summer Vacation: Summary for Early 2026
Source: https://www.advertimes.com/20260815/article553748/
Goal: Promote a new black glasses label
Claim: A new approach to eyewear advertising
Media: Social media, television
Summary: The article discusses Mrs. GREEN APPLE's ongoing activities, highlighting their 10-year anniversary exhibition and the promotional campaign for a new black glasses design label 'QRO' launched by megane-top. The campaign includes a teaser ad featuring a composite model inspired by the band, which gained attention on social media before the official product launch and associated TV commercials.
To Go Further: Sagres Gives Stage to New Talents at MEO KALORAMA
Goal: Support emerging musical talents and create professional opportunities.
Claim: Helping new artists reach a wider stage.
Media: Live showcase at MEO KALORAMA festival
Summary: Sagres, the official beer of the MEO KALORAMA festival, is supporting the Artistic Residency by Chelas É O Sítio to connect young artists with the music industry and develop their original performances. The initiative includes mentorship and showcases at the festival, promoting Portuguese culture and new talent.
Who Should I Believe? in New Campaign
Goal: Increase interest and attract more visitors to the event
Claim: Who Should I Believe?
Media: TV, online, outdoor, print
Summary: The campaign centers around the artist Thomas Di Leva's hit song 'Who Should I Believe?' to promote democracy leading up to the Frihamnsdagarna democratic festival. The campaign aims to raise awareness about AI misinformation and encourage people to seek answers in reality rather than on social media. The updated version of the song will be accompanied by AI-generated visuals highlighting the importance of critical source evaluation.
Fan Life: Spotify’s Tribute to Music Fans’ Rituals
Source: https://www.resume.se/marknadsforing/kampanj/zara-larssons-fans-hyllas-i-ny-global-spotifykampanj/
Goal: To highlight the rituals and communities of music fans around live concerts
Media: Social media and outdoor advertising
Summary: Spotify is launching its third iteration of the global campaign 'Fan Life', focusing on the rituals and traditions that form around artists and their live concerts. The campaign, featuring real fans of artists like A$AP Rocky, Zara Larsson, Mary J. Blige, and Rosalía, captures the unique visual and emotional expressions characteristic of each artist's fanbase. The campaign will initially roll out in the USA and later in Germany, France, the UK, and Canada with localized content. 'Fan Life' was originally launched in April 2025.
And the neighborhood continues with rhythm (Abuela Coca celebrates 35 years)
Source: https://infonegocios.biz/infoshow/y-el-barrio-sigue-con-ritmo-abuela-coca-celebra-35-anos
Goal: Celebrate 35 years of the band
Claim: The rhythm of the neighborhood is a new pulse marked in every corner
Media: Vinyl release, live show
Summary: Abuela Coca celebrates 35 years of its musical journey with a special show on October 17 and the exclusive release of a vinyl edition of 'El ritmo del barrio'. The campaign includes a series of cultural events and showcases the band's history and impact on Uruguayan music.