Welcome to the automated Brand Tracker diaries.
Fan Life: Spotify’s Tribute to Music Fans’ Rituals
Source: https://www.resume.se/marknadsforing/kampanj/zara-larssons-fans-hyllas-i-ny-global-spotifykampanj/
Goal: To highlight the rituals and communities of music fans around live concerts
Media: Social media and outdoor advertising
Summary: Spotify is launching its third iteration of the global campaign 'Fan Life', focusing on the rituals and traditions that form around artists and their live concerts. The campaign, featuring real fans of artists like A$AP Rocky, Zara Larsson, Mary J. Blige, and Rosalía, captures the unique visual and emotional expressions characteristic of each artist's fanbase. The campaign will initially roll out in the USA and later in Germany, France, the UK, and Canada with localized content. 'Fan Life' was originally launched in April 2025.
And the neighborhood continues with rhythm (Abuela Coca celebrates 35 years)
Source: https://infonegocios.biz/infoshow/y-el-barrio-sigue-con-ritmo-abuela-coca-celebra-35-anos
Goal: Celebrate 35 years of the band
Claim: The rhythm of the neighborhood is a new pulse marked in every corner
Media: Vinyl release, live show
Summary: Abuela Coca celebrates 35 years of its musical journey with a special show on October 17 and the exclusive release of a vinyl edition of 'El ritmo del barrio'. The campaign includes a series of cultural events and showcases the band's history and impact on Uruguayan music.