Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Amex Is Turning Harry Styles Fandom Into a Membership Perk

Campaign: Together, Together Tour with Harry Styles

Source: https://www.adweek.com/brand-marketing/amex-is-turning-harry-styles-fandom-into-a-membership-perk/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=1

Goal: To provide exclusive access and meaningful experiences for card members

Claim: Unlock access for members that only Amex can provide

Media: Pop-up events, presale tickets, merchandise

Summary: American Express is expanding its brand strategy by connecting card members to artists globally, exemplified through its partnership with Harry Styles on his 'Together, Together' tour. The campaign includes exclusive merchandise, presale tickets, and album pop-ups across 16 cities, aiming to deepen fan engagement and cater to the desires of younger audiences.

New Zealand

TVNZ’s new partnership allows exclusive early access to Shortland Street

Brand: Chorus

Campaign: Chorus Advance Screening

Source: https://stoppress.co.nz/news/media/tvnzs-new-partnership-allows-exclusive-early-access-to-shortland-street/

Goal: Provide exclusive early access to episodes of Shortland Street for fans

Claim: Experience the viewing moment with exclusive early access

Media: Digital, on air, social platforms

Summary: TVNZ, Chorus, and McCann Media have launched the Chorus Advance Screening, which allows fans of Shortland Street to have exclusive early access to episodes on TVNZ+ right after the previous episode airs. The campaign is integrated with promotions featuring Dr. Chris Warner and includes a competition offering a free fibre entertainment setup. The initiative aims to enhance audience experience by showcasing the benefits of fibre broadband during the viewing experience.

exclusive access fibre broadband Shortland Street TVNZ