Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Chorus and McCann NZ announce partnership with new campaign

Brand: Chorus

Campaign: Go clicker than ever

Source: https://stoppress.co.nz/campaigns/chorus-appoints-mccann-nz-as-lead-agency/

Goal: To highlight the speed and reliability of fibre broadband technology

Claim: Go clicker than ever

Media: AV-led assets across sport and streaming channels

Summary: Chorus has launched a new campaign titled 'Go clicker than ever' in partnership with McCann New Zealand, demonstrating the speed and freedom of fibre broadband through an engaging concept featuring Irish dance. The campaign aims to make the benefits of fibre tangible to Kiwis by creatively showcasing how it enhances connectivity.

New Zealand

TVNZ’s new partnership allows exclusive early access to Shortland Street

Brand: Chorus

Campaign: Chorus Advance Screening

Source: https://stoppress.co.nz/news/media/tvnzs-new-partnership-allows-exclusive-early-access-to-shortland-street/

Goal: Provide exclusive early access to episodes of Shortland Street for fans

Claim: Experience the viewing moment with exclusive early access

Media: Digital, on air, social platforms

Summary: TVNZ, Chorus, and McCann Media have launched the Chorus Advance Screening, which allows fans of Shortland Street to have exclusive early access to episodes on TVNZ+ right after the previous episode airs. The campaign is integrated with promotions featuring Dr. Chris Warner and includes a competition offering a free fibre entertainment setup. The initiative aims to enhance audience experience by showcasing the benefits of fibre broadband during the viewing experience.

exclusive access fibre broadband Shortland Street TVNZ

Ireland

Buymedia Rolls New GoMo Fibre Broadband Campaign

Brand: GoMo

Campaign: GoMo Fibre Broadband Launch

Source: https://www.adworld.ie/2026/06/12/buymedia-rolls-new-gomo-fibre-broadband-campaign/

Goal: Build national awareness of GoMo as a broadband provider

Claim: Simplicity, transparency and value

Media: out-of-home, audio visual, cinema, digital audio, online media

Summary: Buymedia has launched a campaign to promote GoMo's entry into the fibre broadband market, focusing on simplicity, transparency, and value. The campaign aims to enhance brand awareness while showcasing GoMo as a competitor in the telecommunications sector. Key elements include out-of-home advertising, a full vehicle wrap, and sponsorship of a popular podcast, supported by a robust media strategy across various channels.

advertising campaign fibre broadband media planning