Brand Tracker

Source: https://www.adworld.ie/2026/06/12/buymedia-rolls-new-gomo-fibre-broadband-campaign/

Goal: Build national awareness of GoMo as a broadband provider

Claim: Simplicity, transparency and value

Media: out-of-home, audio visual, cinema, digital audio, online media

Summary: Buymedia has launched a campaign to promote GoMo's entry into the fibre broadband market, focusing on simplicity, transparency, and value. The campaign aims to enhance brand awareness while showcasing GoMo as a competitor in the telecommunications sector. Key elements include out-of-home advertising, a full vehicle wrap, and sponsorship of a popular podcast, supported by a robust media strategy across various channels.