Welcome to the automated Brand Tracker diaries.
Rome Capital Closes Tender for New City Branding: Superhumans for Creativity, Pomilio Blumm for Media
Goal: Position Rome as a global, sustainable tourism destination and attract diverse audiences.
Claim: Rome, Experience Heritage Through Contemporary Beauty
Media: Media planning and strategic buying
Summary: Rome Capital has awarded the creative strategy and media planning for a new city branding initiative, with Superhumans winning the creative lot and Pomilio Blumm winning the media planning lot. The campaign aims to enhance Rome's international tourism brand identity, connecting its historical heritage with contemporary culture, while targeting international travelers and younger audiences.
Ljubljana Airport FLY 2.0 Won the Digiday Award
Goal: To win an award for the best use of artificial intelligence in planning.
Summary: The project by Fraport Slovenia and iPROM won the award for the best use of artificial intelligence in planning at the Digiday Media Buying & Planning Awards 2026.
Buymedia Rolls New GoMo Fibre Broadband Campaign
Source: https://www.adworld.ie/2026/06/12/buymedia-rolls-new-gomo-fibre-broadband-campaign/
Goal: Build national awareness of GoMo as a broadband provider
Claim: Simplicity, transparency and value
Media: out-of-home, audio visual, cinema, digital audio, online media
Summary: Buymedia has launched a campaign to promote GoMo's entry into the fibre broadband market, focusing on simplicity, transparency, and value. The campaign aims to enhance brand awareness while showcasing GoMo as a competitor in the telecommunications sector. Key elements include out-of-home advertising, a full vehicle wrap, and sponsorship of a popular podcast, supported by a robust media strategy across various channels.