Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ireland

NewsBrands Power of Planning Competition Puts Spotlight on Trusted Journalism and Advertising Effectiveness

Campaign: Make It Impossible to Ignore

Source: https://www.adworld.ie/2026/10/02/newsbrands-power-of-planning-competition-puts-spotlight-on-trusted-journalism-and-advertising-effectiveness/

Goal: To develop a high-impact media plan using news brands

Claim: Make It Impossible to Ignore

Media: news brands

Summary: The 11th annual NewsBrands Ireland Power of Planning competition took place in Dublin, gathering media agency teams to create a media plan for a new convenience food brand. The competition aimed to highlight the role of trusted journalism in enhancing advertising effectiveness and audience engagement. Teams were challenged to devise a creative campaign under the brief 'Make It Impossible to Ignore.' The event included presentations on the impact of journalism in advertising and insights into news brand audiences.

United Kingdom

Spend Smarter: Why challenging the default unlocks new growth

Brand: Snapchat

Campaign: Spend Smarter Live

Source: https://www.campaignlive.co.uk/article/spend-smarter-why-challenging-the-default-unlocks-new-growth/4hx7xjgwc2bjgwps79ztzrt145

Goal: Challenge traditional media habits to unlock new growth opportunities

Claim: Spending smarter is not just about spending less

Media: Snapchat, digital media channels

Summary: Snapchat's Spend Smarter Live event focused on encouraging marketers to move beyond familiar media habits that may limit incremental growth. Industry leaders discussed the need for imaginative media planning and the importance of testing different channels for value, with KFC UK sharing insights on allowing flexibility in budget allocation for Snapchat campaigns. The overall theme emphasized finding new audiences and creating growth opportunities rather than merely sustaining existing demand.

growth opportunities marketing media planning

UAE

How Locala is helping brands achieve greater precision in MENA media planning

Brand: Locala

Campaign: null

Source: https://campaignme.com/how-locala-is-helping-brands-achieve-greater-precision-in-mena-media-planning/

Goal: To enhance media planning precision for brands in the MENA region

Media: programmatic media, omnichannel marketing

Summary: Locala is establishing a regional hub in Dubai to provide advanced media planning solutions for brands in the MENA region. By leveraging location intelligence and a deeper understanding of local market dynamics, Locala aims to connect media investment with tangible business growth. The company seeks to shift from traditional transactional media delivery to a strategy-focused approach that emphasizes real-world consumer behavior and local market nuances.

advertising location intelligence media planning MENA

Italy

Rome Capital Closes Tender for New City Branding: Superhumans for Creativity, Pomilio Blumm for Media

Brand: Rome Capital

Campaign: New City Branding

Source: https://brand-news.it/brand/istituzioni/enti/roma-capitale-chiude-la-gara-per-il-nuovo-city-branding-a-superhumans-la-creativita-a-pomilio-blumm-il-media/

Goal: Position Rome as a global, sustainable tourism destination and attract diverse audiences.

Claim: Rome, Experience Heritage Through Contemporary Beauty

Media: Media planning and strategic buying

Summary: Rome Capital has awarded the creative strategy and media planning for a new city branding initiative, with Superhumans winning the creative lot and Pomilio Blumm winning the media planning lot. The campaign aims to enhance Rome's international tourism brand identity, connecting its historical heritage with contemporary culture, while targeting international travelers and younger audiences.

city branding Creative Strategy media planning tourism

Slovenia

Ljubljana Airport FLY 2.0 Won the Digiday Award

Brand: Fraport Slovenia

Campaign: FLY 2.0

Source: https://www.marketingmagazin.si/aktualno/nagrade/11832/ljubljana-airport-fly-20-prejel-nagrado-digiday/novice

Goal: To win an award for the best use of artificial intelligence in planning.

Summary: The project by Fraport Slovenia and iPROM won the award for the best use of artificial intelligence in planning at the Digiday Media Buying & Planning Awards 2026.

artificial intelligence awards media planning

Ireland

Buymedia Rolls New GoMo Fibre Broadband Campaign

Brand: GoMo

Campaign: GoMo Fibre Broadband Launch

Source: https://www.adworld.ie/2026/06/12/buymedia-rolls-new-gomo-fibre-broadband-campaign/

Goal: Build national awareness of GoMo as a broadband provider

Claim: Simplicity, transparency and value

Media: out-of-home, audio visual, cinema, digital audio, online media

Summary: Buymedia has launched a campaign to promote GoMo's entry into the fibre broadband market, focusing on simplicity, transparency, and value. The campaign aims to enhance brand awareness while showcasing GoMo as a competitor in the telecommunications sector. Key elements include out-of-home advertising, a full vehicle wrap, and sponsorship of a popular podcast, supported by a robust media strategy across various channels.

advertising campaign fibre broadband media planning