Brand Tracker

Welcome to the automated Brand Tracker diaries.

Norway

Nidar Faces Criticism for Competition

Brand: Nidar

Campaign: Stratos Car Competition

Source: https://www.kampanje.com/reklame/nidar-far-kritikk-for-konkurranse/1034923

Goal: To promote Stratos chocolate bars and engage customers through a competition

Claim: Win a Stratos car!

Media: Social media, Reddit

Summary: Nidar is facing criticism for its competition where participants can win a 2012 Stratos car by purchasing a chocolate bar and entering a code. Many Reddit users have reacted negatively, citing hidden expenses and requirements for the winner, such as maintaining the car in good condition and not altering its appearance. The company's official states that winning is optional and another winner will be drawn if the first declines the prize.

Global

IA: Meta Responds to Chinese Models with Muse Spark Open

Brand: Meta

Campaign: Muse Spark Open

Source: https://www.strategies.fr/actualites/culture-tech/LQ6759581C/ia-meta-repond-aux-modeles-chinois-avec-muse-spark-open.html

Goal: Respond to Chinese AI models

Summary: Meta introduces Muse Spark Open, an AI project aimed at competing with Chinese AI models, focusing on enhancing its AI capabilities.

AI competition Meta

Ireland

NewsBrands Power of Planning Competition Puts Spotlight on Trusted Journalism and Advertising Effectiveness

Brand: new convenience food brand

Campaign: Make It Impossible to Ignore

Source: https://www.adworld.ie/2026/10/02/newsbrands-power-of-planning-competition-puts-spotlight-on-trusted-journalism-and-advertising-effectiveness/

Goal: To develop a high-impact media plan using news brands

Claim: Make It Impossible to Ignore

Media: news brands

Summary: The 11th annual NewsBrands Ireland Power of Planning competition took place in Dublin, gathering media agency teams to create a media plan for a new convenience food brand. The competition aimed to highlight the role of trusted journalism in enhancing advertising effectiveness and audience engagement. Teams were challenged to devise a creative campaign under the brief 'Make It Impossible to Ignore.' The event included presentations on the impact of journalism in advertising and insights into news brand audiences.

advertising effectiveness competition media planning trusted journalism

Czech Republic

Coca-Cola Changes Design and Introduces 200ml Packaging

Brand: Coca-Cola

Campaign: New Visual Identity and 200ml Packaging Launch

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/energie-osvezeni-a-radost-z-kazdeho-dousku-coca-cola-meni-design-a-prichazi-s-200ml-balenim/

Goal: Create a more recognizable and modern visual system

Claim: Enjoy the iconic taste of Coca-Cola in a practical size

Media: Website, Social Media

Summary: Coca-Cola is introducing a new vibrant visual identity that highlights its rich history and connection to culture. The brand is also launching a new 200ml packaging to meet consumer demand for practical sizes while maintaining its iconic taste. Alongside the redesign, there is a competition that invites consumers to explore locations significant to the brand's development. Artists are involved in a collaborative project which aims to capture the emotions associated with Coca-Cola.

brand redesign Coca-Cola competition new packaging

A Million Dollars Distributed in Suitcases and Challenges: Dr. Squatch and IShowSpeed’s Great Competition

Brand: Dr. Squatch

Campaign: The Great Competition

Source: https://www.reasonwhy.es/actualidad/dr-squatch-ishowspeed-busqueda-tesoro-millon-dolares

Goal: Engagement through a competitive challenge

Summary: Dr. Squatch is hosting a competition involving a one million dollar prize distributed through suitcases and challenges, highlighting engagement with influencer IShowSpeed.

competition influencer marketing

Argentina

Effie College Argentina: Last Days of Registration

Brand: Unilever, Visa, Danone

Campaign: Effie College Argentina

Source: https://www.adlatina.com/publicidad/effie-college-argentina-ltimos-das-de-inscripcin

Goal: To develop strategic, creative, and effective solutions for marketing challenges.

Media: Email, Presentations

Summary: The fourth edition of Effie College Argentina encourages students to act and think like marketing professionals by developing strategic and creative solutions to real-life challenges proposed by brands such as Unilever, Visa, and Danone. Students will work on actual briefs and present their cases to brand executives, with winning teams receiving official certification and recognition.

competition education marketing

Uruguay

Shining in the North

Brand: Supernova

Campaign: Participation in the International Fireworks Competition of Bilbao

Source: https://infonegocios.biz/plus/a-brillar-al-norte-supernova-lleva-a-uruguay-por-primera-vez-al-concurso-internacional-de-fuegos-artificiales-de-bilbao-y-busca-abrirse-camino-en-europa

Goal: To establish connections with European companies and explore commercial opportunities

Summary: Supernova, a Uruguayan fireworks company, will be the first from its country to participate in the International Fireworks Competition in Bilbao. The company aims to create alliances with European firms while competing against six other international companies. This participation represents an opportunity for Supernova to gain visibility in Europe and learn from industry peers to enhance its local market.

commercial opportunities competition fireworks international event Uruguay

Bosnia and Herzegovina

Three Questions for Anja Trbojević and Stefan Bobrek: Winning the Young Lions Competition in Our Country is a Turning Point that Brought Us Incredible Experience, Confidence, and New Opportunities

Brand: Mania

Campaign: Young Lions Competition

Source: https://www.media-marketing.com/tri-pitanja/tri-pitanja-za-anju-trbojevic-i-stefana-bobreka-pobjeda-na-young-lions-takmicenju-u-nasoj-zemlji-je-prekretnica-koja-nam-je-donijela-nevjerovatno-iskustvo-samopouzdanje-i-nove-prilike/

Goal: To promote creativity among young professionals

Claim: Creativity is strongest when it's honest and brave

Summary: The article discusses the Young Lions competition in Bosnia and Herzegovina, highlighting the experiences of last year's winners, Anja Trbojević and Stefan Bobrek, who gained valuable insights and opportunities from participating in Cannes. The competition encourages young creatives to embrace risks and authenticity in their work.

competition creativity opportunities Young Lions