Meta

Comments off | By · July 18, 2026

Campaign Diaries

Global

To slam or not to slam the agency commerce: the dilemma of retailers

Brand: Meta

Campaign: Collaborations with retailers for AI shopping agents

Source: https://www.marketingdirecto.com/digital-general/digital/dar-no-portazo-comercio-agentico-dilema-atormenta-retailers

Goal: To facilitate AI-driven purchasing through collaborations with retailers

Media: E-commerce websites, online payment platforms

Summary: The article discusses the growing trend of AI agents in online shopping, highlighting how some e-commerce websites are blocking these agents while others, like Walmart and Gap, are embracing collaborations with Meta's AI agent Muse. Despite concerns over security and transaction verification, AI-driven purchases are significantly increasing, indicating their expected prominence in the upcoming holiday shopping season.

Campaign Diaries

No Brand Diaries found.

AI agents e-commerce holiday shopping retail collaborations

Global

IA: Meta Responds to Chinese Models with Muse Spark Open

Brand: Meta

Campaign: Muse Spark Open

Source: https://www.strategies.fr/actualites/culture-tech/LQ6759581C/ia-meta-repond-aux-modeles-chinois-avec-muse-spark-open.html

Goal: Respond to Chinese AI models

Summary: Meta introduces Muse Spark Open, an AI project aimed at competing with Chinese AI models, focusing on enhancing its AI capabilities.

Campaign Diaries

No Brand Diaries found.

AI competition Meta

Germany

Meta’s Muse: How Mass AI Agents Are Capturing Advertising Behavior

Brand: Meta

Campaign: Muse Charm

Source: https://www.wuv.de/themen/marke/metas-muse-wie-massen-ki-agenten-das-werbeverhalten-kapern

Goal: To showcase how consumer behavior will radically change.

Claim: Radical transformation of consumer behavior and the advertising system.

Summary: Meta has introduced Muse Charm, illustrating how consumer behavior will drastically change and consequently alter the entire advertising system. This development suggests a trend where, in response to complex technology, users may revert to more childlike interactions.

Campaign Diaries

No Brand Diaries found.

advertising technology consumer behavior

Global

Meta is putting more AI and marketing tools behind paid subscriptions

Brand: Meta

Campaign: Meta One Subscription

Source: https://www.marketing-interactive.com/meta-is-putting-more-ai-and-marketing-tools-behind-paid-subscriptions

Goal: To provide advanced marketing tools and AI capabilities for businesses and creators through subscriptions.

Claim: Empowering creators and businesses with AI-driven marketing tools.

Media: Instagram, Facebook, WhatsApp

Summary: Meta is expanding its subscription model to provide creators and businesses with enhanced marketing, analytics, AI, and customer-service tools through paid tiers. The new Meta One subscriptions will offer access to a range of tools for content creation, audience insights, and customer engagement. The company is also introducing the Meta Business Agent, an AI tool for managing customer interactions. The business tiers include advanced features aimed at improving marketing operations while individual subscriptions are available with varying access to AI tools.

Campaign Diaries

No Brand Diaries found.

AI tools Analytics marketing Subscription model

Japan

Is the Era of Paying on Instagram Here? Meta Launches New Subscription to Support Creators and Businesses

Brand: Meta

Campaign: Meta One Subscription Plan

Source: https://www.advertimes.com/20260916/article557567/

Goal: To provide tailored subscription plans for individuals, creators, and small businesses.

Claim: Providing added value.

Media: Instagram, Facebook, WhatsApp

Summary: Meta has announced a new subscription plan called 'Meta One' on September 16, aimed at individuals, creators, and small businesses, offering various features including custom fonts for direct messaging and enhanced AI capabilities for media creation. The plan includes single-app subscriptions as well as bundled options that provide access to multiple applications and AI functions. The initiative aims to create new revenue streams alongside traditional advertising.

Campaign Diaries

No Brand Diaries found.

AI features social media subscription

USA

UGC Creators: A New Generation of Creators or Cheap Labor?

Brand: Meta

Campaign: Muse

Source: https://www.marketingmagazin.si/aktualno/social-media/12048/ugc-kreatorji-nova-generacija-ustvarjalcev-ali-poceni-delovna-sila/novice

Goal: Introduce a personal AI agent

Claim: Personal AI agent capable of browsing and making purchases

Summary: Meta has launched Muse, a personal AI agent that can use other applications, browse the internet, and make purchases with user permission. Currently, it is available in the USA.

Campaign Diaries

No Brand Diaries found.

AI innovation technology

Global

Ina Baznik is the new project director at Agency 101 – Marketing Magazine

Brand: Meta

Campaign: Muse

Source: https://www.marketingmagazin.si/aktualno/premmiki/12051/ina-baznik-je-nova-direktorica-projektov-v-agenciji-101/novice

Goal: Introduce a personal UI agent to users

Claim: Muse is a personal UI agent that can browse the web and make purchases with user permission

Summary: Meta has launched Muse, a personal UI agent that can use other applications, browse the internet, and make purchases with user permission. It is currently available in the USA.

Campaign Diaries

No Brand Diaries found.

Meta technology UI agent

USA

WEBSI 2026: The Best Agency of the Year is DROM agency – Marketing Magazine

Brand: Meta

Campaign: Muse Launch

Source: https://www.marketingmagazin.si/aktualno/nagrade/12056/websi-2026-naj-agencija-leta-je-drom-agency/novice

Goal: To introduce a personal AI agent that enhances user experience

Claim: Muse can browse the web and make purchases with user permission

Media: Not specified

Summary: Meta launched Muse, a personal AI agent capable of using other applications, browsing the internet, and making purchases with user permission. The tool is currently available in the USA.

Campaign Diaries

No Brand Diaries found.

AI digital tools Personal Assistant

USA

Hiring Shoppster, mimovrste, inHouse, A1, Taktik, PRO PLUS among others – Marketing Magazine

Brand: Meta

Campaign: Muse Introduction

Source: https://www.marketingmagazin.si/dmt/delovna-mesta-tedna/12054/zaposlujejo-shoppster-mimovrste-inhouse-a1-taktik-pro-plus-in-drugi/novice

Goal: Introduce a personal AI agent

Claim: Your personal AI assistant

Media: Online platforms

Summary: Meta has introduced Muse, a personal AI agent capable of using other applications, browsing the internet, and making purchases with user permission. Currently, it is available in the USA.

Campaign Diaries

No Brand Diaries found.

artificial intelligence Digital Assistant

USA

Did Wimbledon Move Influencers? Not Quite.

Brand: Meta

Campaign: Muse Launch

Source: https://www.marketingmagazin.si/aktualno/social-media/12058/je-wimbledon-res-prepovedal-vplivneze-ne-cisto/novice

Goal: To introduce a personal AI assistant

Claim: A personal AI agent that can browse the web and make purchases with user permission

Summary: Meta has launched Muse, a personal AI agent that can use other applications, browse the web, and make purchases with user permission. Currently, it is available in the USA.

Campaign Diaries

No Brand Diaries found.

AI Technology product launch

Slovenia

Do You Speak French in Slovenian? It’s Time for Proper French!

Brand: Meta

Campaign: Muse Launch

Source: https://www.marketingmagazin.si/opazeno/opazili-smo/12062/govorite-francosko-po-slovensko-cas-je-za-pravo-francoscino/novice

Goal: Introduce a personal AI agent

Claim: A personal AI agent that can browse the web and make purchases.

Summary: Meta has introduced Muse, a personal AI agent that allows users to use other applications, browse the web, and, with user permission, make purchases. It is currently available in the USA.

Campaign Diaries

No Brand Diaries found.

AI product launch technology

United States

How to build a digital product that doesn’t compete for attention?

Brand: Meta

Campaign: Muse

Source: https://www.marketingmagazin.si/kolummne-intervjuji/intervjuji/12060/kako-zgraditi-digitalni-produkt-ki-ne-tekmuje-za-pozornost/novice

Goal: To introduce a personal UI agent that improves user experience

Claim: A personal UI agent that can help with various tasks.

Summary: Meta has launched Muse, a personal UI agent that can use other applications, browse the web, and make purchases with user permission. It is currently available in the United States.

Campaign Diaries

No Brand Diaries found.

AI Personal Assistant technology

Brand

Meta Campaign: Collaborations with retailers for AI shopping...