Welcome to the automated Brand Tracker diaries.
Premiere: Indie and Milkaut Profesional do something harder than imagining: recreate a real cream
Goal: To accurately recreate the real texture and quality of a cream product using AI
Claim: Null
Media: Spots
Summary: Indie has launched a new campaign for Milkaut Profesional to promote their 39% cream in a new format, specifically developed for the professional channel and ideal for artisan ice cream production. The campaign emphasizes the challenges of using generative AI to replicate the complexities of the cream's texture and behavior when combined with other ingredients, with the goal of achieving high fidelity in representation. They utilized an internal team of AI specialists to refine the process, showcasing their focus on authenticity and appeal.
End of Chicken Fillet Sales, New Chicken Products Not a Renovation by McDonald’s, Goals After 5 Years of Development and Possibility of Resale
Source: https://www.advertimes.com/20261020/article561123/
Goal: Enhance the appeal of the chicken category and create new staples.
Claim: Juicy, crispy texture, and flavors that make you want to eat again.
Summary: On October 21, McDonald's Japan is introducing four new chicken products including 'Zaku Zaku Juicy Mac' made with whole thigh meat, replacing 'Chicken Fillet' and 'Shaka Chicken.' These new offerings, developed over five years, aim to establish a new standard menu. The initiative seeks to increase the chicken category's appeal and cater to various dining occasions. Each new item utilizes the same chicken patty and is designed for lunch, dinner, and snacking, while addressing consumer feedback throughout development.
Los Nietitos presented Dulce de Leche Mocaccino, a new flavor experience
Goal: Surprise consumers with a new flavor experience.
Claim: Expert in the flavor that unites us.
Media: Event, In-store promotions
Summary: Los Nietitos launched a new flavor, Dulce de Leche Mocaccino, in celebration of World Dulce de Leche Day. This product combines the brand's signature Dulce de Leche with coffee and chocolate notes, aimed at creating new consumption occasions. The launch event allowed attendees to sample the product live at Géant Parque Roosevelt, with plans for broader distribution soon.
Papa John’s brings popular language to its brand for the launch of its ‘Father Dough’
Source: https://www.reasonwhy.es/actualidad/papa-johns-masa-padre-reinvencion-expresiones-populares
Goal: Introduce a new product with popular language
Summary: Papa John's is incorporating popular language into their brand as part of the launch of their new product, 'Father Dough'. The campaign emphasizes the need for a culture of risk in marketing to discover better ways to connect with consumers.
Out Look: Big Brands Trust in Out of Home
Source: https://www.adworld.ie/2026/10/16/out-look-big-brands-trust-in-out-of-home/
Goal: To promote the launch of the new Soft Core range
Claim: Each 50g bar contains 15g of protein and less than 2g of sugar
Media: Out of Home (OOH)
Summary: Grenade is launching its new Soft Core range with a national out-of-home campaign planned by Spark Foundry and PML. The range includes three flavors: Double Chocolate, Chocolate Peanut Butter, and Golden Caramel, following the success of a limited-edition offering earlier this year.
GBFoods Italy chooses Arc’s after competition for the in-store launch of the 100% natural Saikebon recipe
Goal: To enhance in-store presence with a new visual identity
Claim: The only 100% natural
Media: In-store display, digital platform for the contest
Summary: Saikebon is renewing its in-store presence with the launch of a new 100% natural recipe, developed by Arc’s for GBFoods Italy. The campaign involves adapting the global key visual for the Italian market and redesigning POS assets and display structures. The main claim emphasizes the product's unique position in the instant noodles segment, while the new visual identity aims to make the product stand out on the shelves. The project also includes consumer activation to support drive-to-shelf efforts.
Marketingtransfers week 38, 2026 | MarketingTribune B2B
Source: https://www.marketingtribune.nl/b2b/nieuws/2026/09/marketingtransfers-week-38-2026/index.xml
Goal: Launch a new beverage machine in Miami.
Media: F&B expo
Summary: Lennart Boorsma has transitioned to Founteyn as Marketing Director, where he will be launching a new beverage machine for soft drinks, coffee, tea, and sparkling water initially targeted at the Miami market, showcasing the product at the F&B expo.
Chilly transforms freshness into an immersive experience in Naples
Goal: To engage directly with women through an immersive experience
Claim: Stay in Chilly
Media: Digital billboards, social media (Instagram, TikTok, YouTube), metro advertising
Summary: Chilly launches its new product, Chilly Intimo Deo, with an immersive experience called 'Chilly Live Show' in Naples. The event transforms Piazza Dante into an urban stage featuring water games, lights, and projections. The campaign aims to create an experiential narrative around the product, involving influencers and promoting it through various media channels. The initiative signifies a new chapter for the brand, engaging directly with female audiences in a lively setting.
New Candy on Offer – Fazer Unveils a New Creation of Classic Chocolates in Their Christmas Calendar
Goal: To introduce a new chocolate bar in a fun and engaging way
Claim: Celebrating 135 years of Fazer with a new product
Media: Social media (TikTok), in-store events, online
Summary: Fazer has launched a new chocolate bar, Pätzerina, inspired by a previous controversy surrounding their Christmas calendar featuring humanized chocolate characters. The product combines familiar elements of their existing candy Pätkis with a new orange flavor, created in celebration of the company's 135th anniversary. The name Pätzerina was chosen by TikTok users, and a limited batch of the new bar will be sold in Fazer cafes and shops across Finland.
That Fruit of Temptation (Apple unveiled new iPhone Duo, 18 Pro, new Watch and AirPods 5)
Goal: Introduce new products and enhance user experience with innovative designs
Claim: Designed to be your smart personal hub
Summary: Apple unveiled its latest products, including the iPhone Duo, 18 Pro, Watch, and AirPods 5, at its September event. The new iPhone Duo is a foldable phone aimed at providing a smooth and intuitive user experience, equipped with a titanium body and advanced multitasking features. The iPhone 18 Pro and Pro Max also presented significant upgrades in battery life and camera technology, designed to work seamlessly with Apple's AI implementations.
Did Wimbledon Move Influencers? Not Quite.
Goal: To introduce a personal AI assistant
Claim: A personal AI agent that can browse the web and make purchases with user permission
Summary: Meta has launched Muse, a personal AI agent that can use other applications, browse the web, and make purchases with user permission. Currently, it is available in the USA.
Do You Speak French in Slovenian? It’s Time for Proper French!
Goal: Introduce a personal AI agent
Claim: A personal AI agent that can browse the web and make purchases.
Summary: Meta has introduced Muse, a personal AI agent that allows users to use other applications, browse the web, and, with user permission, make purchases. It is currently available in the USA.
What special guests did Apple have at the event? (How was the handover between Cook and Ternus?)
Goal: Showcase the new iPhone Duo
Media: Event Presentation
Summary: The article highlights the special guests at the Apple event on September 9, 2026, where the new iPhone Duo was introduced. Notable attendees included content creator iShowSpeed and Colombian singer Feid, who were among the first to experience the new foldable device. The article emphasizes Apple's tradition of creating cultural connections through its product launches.
Defying Voices of ‘Bad’ and ‘Not Selling’, Suntory’s NOPE Surpasses 100 Million Units with a Phenomenal Surge!
Source: https://www.advertimes.com/20260903/article556400/
Goal: To capture the attention of young consumers and become a hit product
Claim: Guilty carbonated drink that breaks traditional norms
Media: Television, Social Media
Summary: Suntory's new product, Guilty Carbonated NOPE, launched on March 24, has surpassed 100 million units sold within just 150 days of release, marking the fastest record for a new beverage from the company. With a unique black and magenta packaging design, the product gained immense popularity through viral social media campaigns and a memorable TV commercial featuring comedic elements. Although initial consumer reactions varied regarding its taste, the product's versatility led to numerous creative uses reported by consumers.
The Increase in Competitive Tsukimi Products is ‘Delightful’: The Aim of McDonald’s ‘Tsukimi’ 35th Anniversary and the Reason for Separate CM Appearances by Daichi Shiozaki, Maika Sasaki, and Aoi Miyazaki
Source: https://www.advertimes.com/20260827/article555518/
Goal: Celebrate the 35th anniversary of Tsukimi burgers with a new product lineup.
Media: Television
Summary: McDonald's Japan announced the launch of the 'Tsukimi Family' limited seasonal products starting September 2, coinciding with the 35th anniversary of the Tsukimi Burger. The campaign will feature three television commercials and aims to embrace the increasing competition in the seasonal Tsukimi food market. The offerings span from breakfast to snacks, focusing on maintaining customer trust while also refreshing the menu to enhance customer engagement.
Fine accompanies the launch of Arthrose Active for KiOmed Pharma
Source: https://pub.be/fr/in-fine-accompagne-le-lancement-darthrose-active-pour-kiomed-pharma/
Goal: To promote the launch of Arthrose Active
Summary: The article discusses the launch of 'Arthrose Active' by KiOmed Pharma, highlighting their promotional efforts.
Tom Böttcher & Co: Ricola Advertises with Creator Offensive for New Fresh Product
Goal: Promote a new freshness product
Summary: Ricola is launching a campaign featuring creators to promote its new freshness product, leveraging influencer marketing to reach a broader audience.
Sagres Recovers the Tradition of Taverns with the Launch of New Sagres Mista
Goal: Revive a traditional Portuguese beer ritual with a contemporary twist
Claim: Traditions remain alive and relevant when they evolve over time
Media: Online survey, product packaging
Summary: Sagres has launched a limited edition beer called Sagres Mista, inspired by the Portuguese tradition of mixing golden and dark beer. Introduced on International Beer Day, this product aims to blend the freshness of a golden beer with the intensity of a dark beer, featuring a 4.7% alcohol content. The packaging design reflects traditional Portuguese taverns, inviting consumers to share their views on the cultural significance of these spaces.
Choví and salsa brava: How to turn a product launch into a cultural movement
Source: https://www.reasonwhy.es/chovi-salsa-brava-convertir-lanzamiento-producto-movimiento-cultural
Goal: To create a cultural movement around a product launch
Summary: The article discusses how Choví aims to convert the launch of their 'salsa brava' product into a cultural movement rather than just a marketing effort. It highlights a belief that while there are valuable aspects to social media, they question its effectiveness in driving investment.
Brands come out to play for April Fools’
Source: https://stoppress.co.nz/opinion/brands-come-out-to-play-for-april-fools/
Goal: To engage customers with humorous and surprising pranks on April Fools' Day
Media: Social media, TV, App
Summary: The article discusses various brands taking part in April Fools' Day pranks, showcasing humorous and outrageous product announcements, such as a collaboration between Tegel Take Outs and Hubbards for High Protein Chicken and Waffle Clusters and McDonald's NZ offering Big Macs for $1 in their app. Other mentions include Pak’nSave's scratch and sniff TV advert and Pic’s Peanut Butter's Jar’wich. The piece highlights the excitement and creativity brands bring to this fun tradition.
The Best Croissant of the Street launches ice cream brand and opens first gelateria in Sesimbra
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Goal: Expand product offerings and enhance brand presence
Claim: Quality, authenticity, and respect for ingredients
Summary: The Portuguese brand O Melhor Croissant da Rua is launching a new ice cream brand called O Melhor Gelado da Rua, which combines Italian tradition with Portuguese ingredients. The new ice creams will be available in most of the brand's stores as well as in a dedicated gelateria in Sesimbra. The founder, André Cidade, emphasizes the importance of quality and local ingredients in the new product line, which includes various flavors and vegan options.
TBWA Ireland Says Cheese with New Campaign for Kerrygold
Source: https://www.adworld.ie/2026/07/24/tbwaireland-says-cheese-with-new-campaign-for-kerrygold/
Goal: Launch a premium cheese range in Ireland
Claim: Say Cheese. Think Kerrygold.
Media: out-of-home, digital video, press, audio, social media
Summary: Kerrygold has launched its first premium cheese range in Ireland with a new advertising campaign by TBWA eland, which introduces the 'Say Cheese. Think Kerrygold.' message. The campaign supports a 15-product range and is part of Kerrygold's global 'Make It Gold' platform. It encompasses various media channels and is complemented by a consumer pop-up event in Dublin.
OpenAI Launches ChatGPT Work and GPT-5.6
Goal: To introduce advanced AI models for professional and general users.
Claim: GPT-5.6 makes ChatGPT the most advanced in reasoning through complex tasks.
Media: Online platforms
Summary: OpenAI has launched ChatGPT Work, a model that connects with applications to perform tasks, and GPT-5.6, a new family of models designed for varying user needs. ChatGPT Work allows users to set broad objectives while the AI manages detailed tasks, enhancing its previous functionalities. The new models are now available in many markets with progressive release in the coming weeks, offering different levels of performance.