Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Apple Launches Home View, a New Smart Home Device

Brand: Apple

Campaign: Home View

Source: https://www.reasonwhy.es/actualidad/apple-home-view-nuevo-dispositivo-hogar-inteligente-2026

Goal: To promote the new Home View smart home device

Summary: Apple has launched Home View, a new smart home device, emphasizing the need to foster a culture of risk in marketing to discover better ways to improve.

United States

New Apple CEO showcases iPhone Duo on the red carpet and ‘Widow’s Bay’ shines at the Emmy Awards

Brand: Apple

Campaign: Widow’s Bay Promotion

Source: https://www.imagensdemarca.pt/artigo/novo-ceo-da-apple-exibe-iphone-duo-na-passadeira-vermelha-e-andquotwidows-bayandquot-brilha-na-noite-dos-emmys/

Goal: Promote Apple TV+ series and new iPhone Duo

Claim: Apple leads the Emmy Awards night

Media: event appearances, television awards

Summary: At the 78th Emmy Awards, Apple made headlines with the public debut of the new iPhone Duo by CEO John Ternus, and its streaming platform Apple TV+ showcased its successful series, Widow's Bay, which won 14 awards out of 19 nominations.

Apple Emmy Awards iPhone Duo Widow's Bay

The similarity between creatine and cocaine is the insight of this supplement brand’s campaign

Brand: Apple

Campaign: null

Source: https://www.reasonwhy.es/actualidad/ag1-campana-publicidad-creatina-control-aeropuerto

Goal: Raise awareness about the iPhone Duo

Summary: The article discusses Apple's presentation of the iPhone Duo, highlighting a new era in technology with John Ternus as the CEO.

Apple iPhone technology

Global

Samsung takes a bite at Apple as brands jump on the foldable iPhone

Brand: Samsung

Campaign: #ItsTimeToSwitch

Source: https://www.marketing-interactive.com/samsung-takes-a-bite-at-apple-as-brands-jump-on-the-foldable-iphone

Goal: To mock Apple's product launch and promote Samsung's foldable phones.

Claim: #ItsTimeToSwitch

Media: X (formerly Twitter), Instagram

Summary: Samsung reacted quickly to Apple's launch of the iPhone Duo, showcasing its Galaxy Z Fold8 Ultra through a series of humorous posts on social media, highlighting the differences and poking fun at Apple's new entry into the foldable phone market while using the hashtag #ItsTimeToSwitch.

Apple Foldable Phones Samsung

Japan

What are the barriers that troubled senior Chinese manufacturers regarding foldable smartphones? Can the ‘iPhone Duo’ conquer the Japanese ‘penalty point’ approach?

Brand: Apple

Campaign: iPhone Duo Launch

Source: https://www.advertimes.com/20260911/article557237/

Goal: Introduce the first foldable iPhone

Summary: Apple announced its first foldable iPhone, the iPhone Duo, on September 9, priced from 364,800 yen and set to release on October 23. The announcement highlights the challenges and competition in the foldable smartphone market, particularly in Japan, where consumer confidence and purchasing intent remain cautious due to concerns over price and durability. Despite high recognition of foldable smartphones among consumers, the actual intent to purchase is significantly lower, mainly due to worries about their longevity and high costs.

Apple consumer behavior foldable smartphones iPhone Duo Japan

Global

From Freepik to Magnific, in first person: mistakes and lessons from their transformation process

Brand: Apple

Campaign: iPhone Duo

Source: https://www.reasonwhy.es/actualidad/magnific-erores-lecciones-transformacion-freepik

Goal: Launch a new iPhone model

Claim: A new era with the foldable iPhone Duo

Summary: Apple introduces the foldable iPhone Duo, marking a new era with John Ternus as CEO. The focus is on innovation and transformative technology in the smartphone market.

Apple foldable technology iPhone

USA

What special guests did Apple have at the event? (How was the handover between Cook and Ternus?)

Brand: Apple

Campaign: iPhone Duo Launch Event

Source: https://infonegocios.biz/infomiami/que-invitados-especiales-tuvo-el-evento-de-apple-como-fue-el-paso-de-mando-entre-cook-y-ternus-2

Goal: Showcase the new iPhone Duo

Media: Event Presentation

Summary: The article highlights the special guests at the Apple event on September 9, 2026, where the new iPhone Duo was introduced. Notable attendees included content creator iShowSpeed and Colombian singer Feid, who were among the first to experience the new foldable device. The article emphasizes Apple's tradition of creating cultural connections through its product launches.

Apple event presentation iPhone Duo product launch

Global

This is how the announcement of the new Mac Mini was made: clay and stop motion

Brand: Apple

Campaign: New Mac Mini Announcement

Source: https://www.reasonwhy.es/actualidad/apple-anuncio-nuevo-mac-mini-plastilina-stop-motion

Goal: To promote the new Mac Mini product

Summary: The article discusses how the announcement of the new Mac Mini was created using clay and stop motion animation, highlighting the creative production process behind the advertisement.

advertisement Apple Mac mini stop motion

Belgium

Apple presents its Mac mini M6 in a stop-motion animated film

Brand: Apple

Campaign: Mac mini M6

Source: https://pub.be/fr/apple-presente-son-mac-mini-m6-dans-un-film-en-pate-a-modeler-animee/

Goal: Promote the new Mac mini M6

Media: animated film

Summary: Apple introduces its new Mac mini M6 through a stop-motion animated film, showcasing the product creatively.

animated film Apple Mac mini

Global

Apple prepares new event and raises expectations for the first foldable iPhone

Brand: Apple

Campaign: Surprise and Shine

Source: https://www.imagensdemarca.pt/artigo/apple-prepara-novo-evento-e-aumenta-expectativa-em-torno-do-primeiro-iphone-dobravel/

Goal: Generate excitement for new product launches

Media: Online streaming

Summary: Apple has scheduled a new event on September 9th at the Steve Jobs Theater to showcase a new generation of products, particularly an anticipated foldable iPhone that could mark a significant evolution for the company. This event is particularly noteworthy as it coincides with the 50th anniversary of Apple and the 20th anniversary of the iPhone. Other potential releases may include new models of the Apple Watch and AirPods.

Apple event technological product launch